eBay has flirted with the idea of offering a fulfillment service for sellers for over a decade, but thanks to a partnership with a Chinese company called Orange Connex, its plans have taken root. After launching in Germany in 2020 and in the UK in 2021, "eBay Fulfilment by Orange Connex" is coming to Australia, with plans for continued geographic expansion.
In a FAQ on the landing page for the Australian service, eBay answers the question, "Does eBay own Orange Connex?" with the following answer:
"Orange Connex is a global logistics company based out of China. eBay does not own Orange Connex, however it does have a partnership with plans to roll out eBay Fulfilment globally."
Here's the explanation of the new Australian fulfillment service
: "eBay Fulfilment by Orange Connex is a new solution for delivery of your items. The Orange Connex fulfilment centres, based in Sydney, take care of the storage, packing and delivery of your items at competitive prices."
We couldn't help think back on the numerous toe-dipping eBay has done over the years to explore a rival to Fulfillment by Amazon. One such program (eBay Managed Delivery) was officially announced in 2019
, when eBay wrote:
"We anticipate sellers with high-volume inventory in popular categories like Electronics, Home & Garden, and Fashion will benefit the most from our new service.
"With Managed Delivery, our national fulfillment partners will store, pack, and ship your items. You'll be able to seamlessly manage and track your inventory through Seller Hub and third-party integrations.
"Managed Delivery will be available for fulfilling orders whether they're placed on eBay, or other online marketplaces."
eBay's announcement is still live, but the URL to the "eBay Managed Delivery" landing page (ebay.com/manageddelivery) goes to an error page.
eBay isn't the only platform working on an Amazon FBA alternative for sellers - here's what we wrote about Walmart fulfillment
when it launched 2 years ago.
How receptive would sellers be to an eBay fulfillment service today? If you've used fulfillment services, what would you tell your colleagues? Let us what you think and why.