Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat Oct 16 2021 16:24:11

Holiday Shopping Calendar: eBay vs. Amazon

By: Ina Steiner

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eBay is sticking with a more traditional holiday-shopping calendar, while Amazon is already boasting about the early start of holiday-shopping on its marketplace.

On Wednesday (October 13, 2021) at 7:50 pm, eBay's Advertising account tweeted to merchants: "Break out your calendar and circle these important shopping dates to launch your next Promoted Listings portfolio campaign on this holiday season."

It linked to a page on eBay Advertising where a graphic shows the following "Important holiday marketing dates on eBay":

- Early October - Halloween
- Early November - Holiday prep
- Nov. 25 - Thanksgiving
- Nov. 26 - Black Friday
- Nov. 27 - Small Business Saturday
- Nov. 29 - Cyber Monday
- Week of Nov. 29 - Cyber Week
- Dec. 5 - First Sunday of December
- Dec. 13 - Green Monday

Meanwhile Amazon kicked off its holiday shopping season on October 4th - the earliest date ever - and tweeted on Wednesday morning (11:16 am) that it has already sold a million toys on its Holiday Toy List: "Our customers are in full holiday planning mode. Since we kicked off our holiday season, they've purchased more than one million toys on the Holiday Toy List." 

Amazon followed up a minute later with another tweet listing five of its top-selling toys since launching its holiday toy list: the Melissa & Doug Play House Set; L.O.L. Surprise! OMG Sports Cheer Diva Doll; ThinkFun Gravity Maze; Little Tikes First Slide; and LEGO Classic Medium Creative Brick Set.

Amazon's revelation might be more impressive if it revealed how many toys it had sold in the same period last year (or maybe in 2019, given the fact the pandemic changed shopping behavior in 2020).

As a seller (or as a buyer), do you think Amazon is too early in promoting Christmas holiday deals? Or do you think eBay should be doing more to attract early holiday sales?

Comments (14) | Leave Comment | Permalink
Readers Comments

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

This user has validated their user name. by: COVID-19

Sun Oct 17 03:54:34 2021

What does it matter when the USPS refuses to perform?

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: postbuster This user has validated their user name.

Sun Oct 17 09:19:08 2021

@COVID-19

Agreed!

It doesn't matter what gimmick these companies come up with, the deck is heavily stacked against both sellers and buyers.  Shipping carriers have thrown their hat in the ring to disrupt and sabotage businesses even more.

That, and all of the traps set up by all of these big tech giants to steal more money any way they can to be bigger predators during a time when economy struggles to work for everyone.

Same CRAP, different TOILET.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

This user has validated their user name. by: toolguy

Sun Oct 17 09:21:28 2021

I refuse to give out chinese trinkets for Christmas presents!

This year it's American Silver Eagles for Everyone!

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: toastedmutt This user has validated their user name.

Sun Oct 17 15:12:51 2021

Received a slick Holiday Shopping Catalog from Amazon in the mail last week.  Appears to be a bunch of Asian women on the front.  Features a good variety of clothing and accessories for all ages, gender identity, ethnicity, etc. Models were naturally politically correct inclusive. Only Native American representation was missing, unless I missed them.

Did eBay - or will eBay - spend the money to mail a fancy catalog to repeat buyers featuring some of the collectible, vintage, unusual and must have new items listed on the site?

Has anyone seen an eBay tv advertisement?  

Advertising by eBay probably got shot down by the BOD as it might cut into bonuses and pay enhancements.  

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: terry55 This user has validated their user name.

Sun Oct 17 16:08:19 2021

Ebay advertise, since when, I haven't heard of any commercials in years from them

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: I Must be Crazy This user has validated their user name.

Sun Oct 17 19:25:18 2021

I think eBay has their hands full just trying to keep the site up and running after their annual "let's break what isn't broken" fourth quarter holiday event.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: Paul W This user has validated their user name.

Mon Oct 18 01:27:14 2021

Be nice to see eBay making some effort to attract new buyers instead of only squeezing sellers for more revenue.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: Snapped This user has validated their user name.

Mon Oct 18 01:38:59 2021

This ‘calendar’ is part of a deep state plot hatched by a cabal of, shall we say, larger than average retailers to justify and orchestrate changing the name of that song from The 12 Days of Christmas to The 12 Weeks of Christmas.  Word is, one of the more notorious of the facilitators involved has published and snail mailed (!) out a 90 page songbook.  

Actually, they likely had to dump it out shortly after Labor Day to hit the last mile about now….

As for eBay doing any ads, they’ve campaigned periodically in the past.  But it becomes quickly apparent they lack the focus and consistency needed to deliver anything they could boast - either it will be made moot by their own quarterly schizophrenia trying to new and improve (I.e., re-redefine) their ‘brand’, or it will be blatantly false, like their ‘support for small business’ balderdash baselining their masthead. Talk about your SNAD….

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: VintageTreasures This user has validated their user name.

Mon Oct 18 08:02:39 2021

I think that Amazon is utilizing the invoked fear customers have about all the ships that are in limbo off the coast of CA and the shortage of goods coming in.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

This user has validated their user name. by: toolguy

Mon Oct 18 08:04:50 2021

eBay vs Amazon?

How about Mercari?

I just made my 4th purchase on Mercari

I bought one of these for $32 + shipping, they were asking $35.

A great deal on an American made tool for Christmas.

The seller still has 1 left, https://www.mercari.com/us/item/m43655957091/

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: Nothingnewecrater This user has validated their user name.

Mon Oct 18 08:52:26 2021

I'm off all mentioned platforms in this thread. I'm still on Ecrater. Business is so slow online. I'm back to setting up in rl now and then. I never expected to get rich in this business. So the transition is easy going back to what I was doing before the internet ever started. A little older a little wiser and a lot more mellower not dealing with hoops.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

by: Nothingnewecrater This user has validated their user name.

Mon Oct 18 08:53:38 2021

I'm off all mentioned platforms in this thread. I'm still on Ecrater. Business is so slow online. I'm back to setting up in rl now and then. I never expected to get rich in this business. So the transition is easy going back to what I was doing before the internet ever started. A little older a little wiser and a lot more mellower not dealing with hoops.

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

This user has validated their user name. by: toolguy

Mon Oct 18 11:07:46 2021

The GREAT deals are on Mercari!

Just made my 5th purchase, that's (2) today.

If I keep buying on Mercari I guess I should look into selling there. . .

Perminate Link for Holiday Shopping Calendar: eBay vs. Amazon   Holiday Shopping Calendar: eBay vs. Amazon

This user has validated their user name. by: The End

Mon Oct 18 12:12:43 2021

Where I come from, it is a sacrilege to begin the Christmas goings on before Thanksgiving.
Most here will experience why.



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