Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun June 21 2020 15:09:26

eBay Turns to Sellers to Drive Traffic, Offering New Incentive

By: Ina Steiner

Sponsored Link

eBay is giving sellers a new financial incentive to drive traffic to their listings hosted on its site. As of June 15, sellers who enroll in its eBay Partner Network program (ePN) can receive commission-free sales when buyers purchase through the sellers' affiliate link.

We first reported that a new plan was coming on June 7th after eBay Vice President of Seller Operations and Engagement Marni Levine teased the news in a video to sellers.

Note that sellers were already allowed to join the ePN program to receive affiliate revenue on eligible transactions from their own or other sellers' listings. 

What's new as of June 15: when a seller drives a buyer to eBay and purchases one of their own items, not only will they receive affiliate revenue, but they'll also receive a "Seller Incentive" that will be the difference between the commission fee (not including any penalty fees) and the affiliate revenue.

Here's how eBay describes the plan:

"The U.S. Seller Incentive shall equal the Final Value Fee (as defined on the seller's applicable selling fees page) less the compensation earned pursuant to the EPN Global Rate Card, exclusive of this U.S. Seller Incentive"

eBay used an example of an affiliate with an eBay Store subscription who sold $100 item of items in the Sports Trading Cards category through the ePN program:

- If the buyer purchases $100 in goods from another seller attributable to the seller-affiliate link, then that seller-affiliate receives $4 (4% of $100);

- If the buyer purchases $100 in goods from the seller-affiliate themselves through their affiliate link, the seller-affiliate receives $4, plus they will receive a "seller incentive credit" of $5.15, since the seller would owe eBay $9.15 in Final Value (commission) fees.

(See the eBay website for a more detailed explanation along with FAQs.)

ePN affiliate fees vary by product category (and there are caps), and the Seller Incentive plan excludes Vehicles and Real Estate categories. Sellers who are members of the affiliate program should note that the eBay Network Agreement prohibits posting any EPN link on an eBay property, a practice referred to as "roundtripping."

Oddly enough, the new plan comes after eBay announced it was decommissioning the ePN Dynamic Feed Generator at the end of June, leaving affiliates to figure out how to use APIs to work with the program. We welcome comments from those enrolled in the program.

Comments (26) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: ebayout This user has validated their user name.

Sun Jun 21 15:51:49 2020

The sign-up agreement would hamstring a Philadelphia lawyer.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: FeelingFroggy This user has validated their user name.

Sun Jun 21 17:11:42 2020

I spend time driving traffic to MY WEBSITE. It would be a cold day in that hot spot before I would consider driving anything but a stake to Ebay.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Geetar This user has validated their user name.

Sun Jun 21 17:25:03 2020

Now, we all know ebay controls traffic, show's / hides listings. There are also sales limits of some sort on ebay. Why in the hell would I want to drive traffic to ebay? If ebay allows you to sell say 10k a month (after that they hide your listings) , why would I bring one of my buyers TO ebay? So they spend $40, now my limit is $9,960?

I do it the other way around I try and get buyers to buy places other than on ebay from me. Besides saving a few %, it's just better that way. I may be wrong but thats the way I see it????????????????

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Vigilant Eye On eBay This user has validated their user name.

Sun Jun 21 17:25:52 2020

Not exactly sure what the incentive for sellers with an established off-eBay presence (i.e., on other venues or their own e-commerce sites) would be.

If you do not actually sell products (e.g., those with affiliate referral sites) or only sell on eBay, the financial incentive might be beneficial for some.

But, as ebayout has already pointed out, one would have to be wary of the minefields that eBay's sign-up agreements are.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: postbuster This user has validated their user name.

Sun Jun 21 18:39:55 2020

YEAH!

Back in '17, I set up my profile page with my favorites and vendors who sold items favoring our category.  (cross promoting) I figured that whomever would look for my products could use some of the similar items that I don't carry in that field to purchase.
At the time I thought that it was a great idea to have sellers support each other...
I tried to be an innovator, and encourage a friendly environment for the buyers and sellers.  I still refer my competition if the customer wanted something I don't have.

By mid '18, they took customized profiles away too.  They always liked to cut us off at the knees and demand that we make sales or else they would 'help' our listings by forcing the best offer button without consent, or some other ridiculous scheme.

ebay is the one who underperformed!
This seems like another case of ''We suck at what we're doing, so you should fix it!''
After the soiled reputation from corporate, they dangle the tiniest of carrots for sellers to try and motivate buyers to ebay, instead of really making the effort to help us keep prices down.

Gimmicks only rip someone else off.
Customers always want more for their money, and corporate uses us to give them less.
Just wait until there are more billing glitches, all the meanwhile they have just directed other buyers from your website, blog, or something similar for free!

They are merely advertisers who think they know how to run our businesses.
We can get the product, they should have just stuck to telling customers where to find it.  Their business strategy is shooting themselves in the foot by hindering us.  

ebay has been around so long, the bus drives itself.
It didn't need the recent adjustments.

Corporate abuse has been getting too far out of hand, and I'm afraid that they are only halfway there.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Geetar This user has validated their user name.

Sun Jun 21 19:52:30 2020

@postbuster "They are merely advertisers who think they know how to run our businesses.
We can get the product, they should have just stuck to telling customers where to find it.  Their business strategy is shooting themselves in the foot by hindering us.  "

That right there says it all. Sellers were doing great on ebay up until they implemented cassini, witch allowed them to put a bunch of hooks into the search results. Sellers within a matter of months lost up to 70% of their business. They figured they needed to sell more store subscriptions.
And it only got worse from there. Instead of buyers dictating whats popular, ebay dictates what they are going to see. Seller isnt offering free returns- Bamn, shot in the knee----knocked you down in search. Dont want to have free shipping on all your listings---Bamn---knocked down in search.. Dont want to cooperate to be in guaranteed delivery...Bamn---knocked down in search. Bamn...Bamn...Bamn. Who's this hurting in the end? Years ago 95% of my sales were on ebay. Now less than 50% is, and is less and less every year. I had no problem with that 95%, had no problem paying the fee's. Sellers on here and a lot of other places said to ebay....stop doing what your doing.  Did they listen...NO. Now they went from a great business to terrorizing people looking to speak up, to selling the company off in pieces. Shame.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Snapped This user has validated their user name.

Mon Jun 22 04:58:59 2020

So...aren’t sales of owned inventory via the seller’s own presumably traffic challenged shingle already eBay commission free?

Are they not already unshackled by a ‘partnership’ of daily de-rezzing functionality, hijacked operational workflow and no value cash-flow filtering?

Could it not also cross promote for mutual benefit symbiotic product and presence without relinquishing control to a ‘partnership’ that promotes for pay instead of market sense?

And if any part of that machine needs ‘servicing’....

If one is already staked outside the barbed wire fence of eBay imprisoned ‘partnership’, where’s the value in cross-promoting them via your soapbox, especially when - with typical hypocrisy - they strictly prohibit using theirs to cross promote yours?

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: joeban This user has validated their user name.

Mon Jun 22 07:12:11 2020

We used to drive a lot of traffic to many eBay sellers, as affiliate partners.
This is what we specialize in.
But one day eBay reduced the commissions by over 50% last year to all partners.
So we stopped driving traffic.
It's funny to see eBay now expect its sellers rather than real affiliates to drive traffic to eBay to compensate for the loss of traffic by partners like us.
Like other commentators already mentioned, if you're a seller and have control of where to drive traffic, there's no reason you will drive it to your eBay listing rather than sell directly.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: purpleiris This user has validated their user name.
Web Site

Mon Jun 22 07:32:23 2020

Coming from someone who's also an affiliate seller, I wouldn't dare drive traffic to a site known for the types of shenanigans eBay is known for. My viewers are my customers and I believe in doing right by them, so, why would I send them to a minefield?

eBay might still have its cheerleaders, but they make up a fraction of eBay users. What eBay needs to be focusing on is repairing their relationship with their customers (sellers). For starters, give them control of their own businesses back and stop punishing those who expect you to do what's right.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: pace306 This user has validated their user name.

Mon Jun 22 09:26:45 2020

"Seller isnt offering free returns- Bamn, shot in the knee----knocked you down in search. Dont want to have free shipping on all your listings---Bamn---knocked down in search.. Dont want to cooperate to be in guaranteed delivery...Bamn---knocked down in search. Bamn...Bamn...Bamn. Who's this hurting in the end? Years ago 95% of my sales were on ebay. Now less than 50% is, and is less and less every year."

TY :) Geetar for reaching into my brain and saying what I always thought ...

Its what happens when you hire idiots who've never sold a thing in their lives, to run an ecommerce company.

I USED to use eBay as "my full line catalog". EVERYTHING I got, I put up there - best pics, super long details (manufacturers specs, comments, links to PDF's of manuals) - then eBay told me STFU and made me take it all down.

1) no links in your descriptions (there went the links to manuals and such)
2) pictures must be our way or no way (to help create eBays catalog) - so now I put one or two. My pics and their lay outs were fine - I just dont remember being hired by eBay to create a catalog for them
3) much shorter descriptions - I would get VEROd for putting in specs - which are %100 legal under DMCA ... (but the dopes in eBays legal team couldnt give a rats @$$ about sellers and legality) ... so now its as little as I can get away with..

and the list goes on of course.

Its not my job as the seller to drive traffic - thats EBAYS JOB - as that is what we pay for. Cut my FVFs in 1/2 and Ill go back to doing it myself.

Meanwhile I tell customers - I have platforms on all major sites - check them all - they do, and Mercari is better then ever (surely better then eBay)

As an aside - Ill take anyones money that eBay tries to buy them later this year - they are too much of a threat to "be allowed" to continue.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Disgusted This user has validated their user name.

Mon Jun 22 10:20:36 2020

LOL
The guy that came up with this should be fired.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

This user has validated their user name. by: iheartjacksparrow

Mon Jun 22 10:40:02 2020

I heard a bunch of ads for eBay on the radio this weekend, and also saw one commercial on a cable TV station. The message was that small businesses live on eBay. I thought that was quite amusing since they've been trying to get rid of the "noise" for over a decade.  

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: purpleiris This user has validated their user name.

Mon Jun 22 10:46:27 2020

"I thought that was quite amusing since they've been trying to get rid of the "noise" for over a decade."

For real! Who are they kidding?

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: purpleiris This user has validated their user name.

Mon Jun 22 10:47:59 2020

@Geetar...sounds EXACTLY like what's going on at Etsy.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: Geetar This user has validated their user name.

Mon Jun 22 11:19:45 2020

@purpleiris  They all do it to some extent. If they can do it...do it. but most of them do not have enough market share to actually get away with it. that's why etsy will never get that big, and ebay is loosing. Sellers will only take so much before they say it's just not worth it....move somewhere else, or quit.

@pace306 I have even got flagged for having pics of the product dimensions, ebay saying I had contact info in it. I also got Vero'd by a chinese seller that was selling fakes. I know it was him because right before he kept sending messages asking me tons of questions about my product. Yeah...their beloved Chinese sellers....moving to Amazon in droves because their shipping rates from China to the US are going way up. Great partnership there! Now they can ship from Amazon warehouses in the US for less.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: JohnGermaine This user has validated their user name.

Mon Jun 22 12:08:14 2020

OY!

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: ShortSeller This user has validated their user name.

Mon Jun 22 15:39:14 2020

Direct traffic to ebay? No thanks, make more money directing customers to my own website. Pay your damn affiliate partners a fair rate instead of expecting sellers to do that work. How cheap can you get.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: RL15 This user has validated their user name.

Mon Jun 22 17:08:28 2020


this will be just another fleecebay failure.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: postbuster This user has validated their user name.

Mon Jun 22 21:45:22 2020

@ShortSeller

"Direct traffic to ebay? No thanks, make more money directing customers to my own website. Pay your damn affiliate partners a fair rate instead of expecting sellers to do that work. How cheap can you get."

I'd say about 4 cents on the dollar... I almost quit my job today.

Perminate Link for eBay Turns to Sellers to Drive Traffic, Offering New Incentive   eBay Turns to Sellers to Drive Traffic, Offering New Incentive

by: pace306 This user has validated their user name.

Tue Jun 23 09:03:10 2020

Ah ...... eBay and it’s stupid repeating pet tricks.

Notice a pattern?

eBay is always trying to figure out a scheme to get work that eBay should be doing (things we pay for with our fvf) Done by it’s sellers for little or no money.

Same think happened with UPCs and ebays catalogue, same thing with pictures when listing etc. There they didn’t offer to pay anything - they just out right threatened- here at least the offer a pittance.

When will eBay and the Walmart dopes actually run the company? If sellers do all the work what do ebays 5000+ workers do all day (well Griff sleeps but what about the rest?)

What does eBay do at this point to even earn its fvf?

Seinfeld was “the show about nothing”, eBay is the company that does nothing.

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.