Sellers weighed in on eBay's policy to change all fixed-price listings to Good Til Cancelled (GTC), and the results indicate eBay did a poor job explaining benefits of the GTC mandate to sellers.
EcommerceBytes conducted a survey between Monday, March 2 and Wednesday, March 6, 2019. The following are some highlights of the survey results:
- 72% of respondents said it was a bad change;
- 88% of respondents said eBay's implementation of the policy was *not* based on the wants/needs of their sellers;
- 37% said they would pay more in fees as a result;
- 59% said it would result in more work for them;
- 69% said they would take some form of action once the policy takes effect.
In explaining why eBay was forcing all fixed-price listings into Good Til Cancelled where sellers pay fees every 30 days when their listings automatically renew, eBay wrote
"Today, over 80% of fixed price listings on eBay are Good 'Til Cancelled. Because of their longer duration, Good 'Til Cancelled listings potentially have greater exposure to buyers and may be more likely to sell." And among the other benefits of Good 'Til Cancelled listings cited by eBay was "Improved SEO."
Yet an astounding 34% of respondents said they didn't know if the new policy would have an impact on SEO that would impact the visibility of their fixed-price listings.
As I wrote in my editorial
in Sunday's EcommerceBytes Update newsletter, eBay management is distracted by the pressure of activist investors that has resulted in layoffs and the departure of the head of eBay Marketplaces and the head of Seller and Marketplace Operations, leaving at the top of Marketplaces an executive who has been with eBay for only 5 months, Harry Temkin.
Adding to concerns are eBay's plans to launch the "Spring" Seller Update next month (!) and expand Managed Payments in July, all the while dealing with the distractions of a corporate portfolio review in which it may sell off StubHub and eBay Classifieds.