eBay sent a marketing email on Friday with a 20% coupon for shoppers, but it was only good when purchasing items from a single seller who solicits consignments on her eBay Store. It's not uncommon for eBay to single out a small group of sellers who participate on its Deals site, but it's extremely rare for eBay to give such visibility to a single, non-Deals seller.
The subject line of Friday's email read, "Hot coupon savings! Take 20% off pre-owned luxe goods." Inside, there was a graphic: "20% Coupon On Luxury Looks - Save on pre-owned Chanel and more direct from Linda's Stuff," and a link titled "Get the Coupon." eBay was also running a link to the coupon in a banner on the homepage slider for a time.
Clicking on the link in the email took shoppers to a page
that revealed the code along with featured items from the seller and the following information about the promotion:
"What is the Promotion? This Coupon is a 20% discount valid from 6:00 AM PT on February 1, 2019 until 11:59 PM PT on February 5, 2019. No minimum purchase required from eligible items sold by the Seller listed below. The Coupon discount is capped at a maximum value of $100. Warranties and protection plans are excluded. Eligible Seller: linda*s***stuff
"How to redeem your Coupon: Shop for eligible items from specific sellers as listed above. Enter the Coupon code in the redemption code field: JUSTSAVE20 Pay for your item by 11:59 PM PT on February 5, 2019. Additional Coupon Terms & Conditions: Limit one use per transaction (or cart) while supplies last. Max three redemptions per user. Coupon is subject to U.S laws, void where prohibited, not redeemable for cash, has no face value, and cannot be combined with any other Coupon, or when paying with PayPal Credit Easy Payments or Gift Cards. eBay may cancel, amend, or revoke the Coupon at any time."
Interestingly eBay allows the seller to solicit consignments on her eBay Store homepage, linking to a page that prominently features her telephone number. As far as we know, eBay still bans sellers from displaying contact information on eBay, per the 2017 Seller Update
It's also worth pointing out that eBay's practices around consignment selling are controversial ever since it pulled its support of Trading Assistants, and we imagine this promotion may sting for many sellers.