eBay CEO Devin Wenig is trying to horn in on Amazon Prime Day. This morning, Amazon officially announced the date of its much-anticipated summer shopping event - you can read about its Prime Day plans in this morning's Newsflash article
hours later to say eBay would also host deals that week:
"@eBay will hold large deals events on the week of July 16 to showcase our significant inventory and price advantages. Expect the next wave of our brand and marketing campaign to launch as well."
As we noted on our reporting on the Prime Day announcement this morning, Amazon is focused on showing that not only can it come up with shopping deals, it can also deliver those deals - literally. Two videos show Amazon delivering Prime Day deals to customers by all kinds of vehicles, including Amazon-branded planes.
eBay doesn't have its own logistics operations in the US, but it has been trying to show it can compete with Amazon fast-free shipping by launching the Guaranteed Delivery program, and it continues to pressure sellers to offer Amazon-like policies around shipping and returns.
eBay doesn't mind being compared to its rival - in fact, it posted
a recent article from BuzzFeed, "eBay Now Looks a Lot More Like Amazon."
But whether that works as a strategy is another thing. In every press release Amazon issues, it writes the following:
"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking."
Meanwhile, eBay stays focused on trying to compete with Amazon.
It will be interesting to see its messaging in its new brand marketing campaign - when you see it land, let us know what you think.