Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue July 3 2018 12:16:50

eBay CEO Devin Wenig Horns in on Amazon Prime Day

By: Ina Steiner

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eBay CEO Devin Wenig is trying to horn in on Amazon Prime Day. This morning, Amazon officially announced the date of its much-anticipated summer shopping event - you can read about its Prime Day plans in this morning's Newsflash article.

Wenig tweeted hours later to say eBay would also host deals that week:

"@eBay will hold large deals events on the week of July 16 to showcase our significant inventory and price advantages. Expect the next wave of our brand and marketing campaign to launch as well."

As we noted on our reporting on the Prime Day announcement this morning, Amazon is focused on showing that not only can it come up with shopping deals, it can also deliver those deals - literally. Two videos show Amazon delivering Prime Day deals to customers by all kinds of vehicles, including Amazon-branded planes.

eBay doesn't have its own logistics operations in the US, but it has been trying to show it can compete with Amazon fast-free shipping by launching the Guaranteed Delivery program, and it continues to pressure sellers to offer Amazon-like policies around shipping and returns. 

eBay doesn't mind being compared to its rival - in fact, it posted a recent article from BuzzFeed, "eBay Now Looks a Lot More Like Amazon."

But whether that works as a strategy is another thing. In every press release Amazon issues, it writes the following:

"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking."

Meanwhile, eBay stays focused on trying to compete with Amazon.

It will be interesting to see its messaging in its new brand marketing campaign - when you see it land, let us know what you think.

Comments (52) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: ebayout This user has validated their user name.

Tue Jul 3 12:33:18 2018

Attention ebay stock shoppers:
ebay owns NOTHING...sells NOTHING...ships/delivers NOTHING.
ALL items sold that are covered by ebay's "large deal event" will result in a NET LOSS for ebay.
ebay underwrites...at THEIR expense... all discounts from the posted price.
If you are still intent on buying ebay stock, wait until the 2nd quarter results are posted. It will be much cheaper.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: ebayisscrewed This user has validated their user name.

Tue Jul 3 12:37:37 2018

So Devin, Is this why eBay is restricting sellers' abilities to discount products? Is this why you are removing Seller Promotions from listings? Are they competing with an actual EBAY BRAND AND MARKETING CAMPAIGN? Are my promotions better than yours so they are making the brand look bad? Oh, I get it, my promotions are better than those you want to push business to, so you just hide mine?

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: ebayisscrewed This user has validated their user name.

Tue Jul 3 12:39:49 2018

Oh but wait . . . . so many sellers have not been able to markdown items. That the week of the 16th - all of our items will flood the site with markdowns trying to make up for lost sales. Is this the intent of eBay restricting us? Is this a calculated move to simply show they can try to compete with eBay?

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: pace306 This user has validated their user name.

Tue Jul 3 12:44:54 2018

"@eBay will hold large deals events on the week of July 16 to showcase our significant inventory and price advantages. Expect the next wave of our brand and marketing campaign to launch as well."

our significant inventory - Ummm you have no inventory, liar

price advantages - ummm no you dont have that. While you take is lower percentage wise, because of other issues including higher postage costs (fast n free) you end up having HIGHER costs. Plus you have to factor in the theftacular costs (fake SNADs) into the cost of goods to begin with.

Expect the next wave of our brand and marketing campaign to launch as well. - another float at the SF LGBTQ parade perhaps? That for sure will drive away Christians, Jews and Muslims. Maybe you will show up for CES 2019 ??? Nah, the manufacturers hate you and you were belittled there the LAST time you showed up. "Fill you cart with color" = "fill DWs wallet with YOUR cash"

dopes

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

This user has validated their user name. by: FidoMaster
Web Site

Tue Jul 3 12:46:54 2018

This is the clown that proclaimed "the world doesn't need an almost as good Amazon."

Wenig can't keep his glitchy site running, let alone do anything to innovate.

PS: Wenig, "Innovate" doesn't mean "do everything Amazon does."

You're a far cry from even approaching an almost-as-good Amazon. Your virtual world is built only with invisible bits and bytes with tens of millions of sellers ready to jump ship. Amazon has real infrastructure, real product, and real warehousing and distribution facilities and networks. And their site works.

Can't wait to see the new ad campaign, I'm sure it's going to really be something special.

http://bit.ly/2IOwt6E

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: RL15 This user has validated their user name.

Tue Jul 3 12:48:53 2018


once again the delusional ceo proves how delusional he really is.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: FIREWENIG This user has validated their user name.

Tue Jul 3 12:50:04 2018

Stop Following Amazon, that is whats killing you!  Your Focus is way off, and your Liberal leanings are showing and don't help.  Ebay should try hard to stay politically Neutral just like most sellers do, your site sucks,management sucks and on top of that you are coming across as a major Leftist organization and that's hurting you in 2018, STAY NEUTRAL! FIX GLITCHES! STOP FOLLOWING AMAZON!

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: Michael in BC This user has validated their user name.

Tue Jul 3 12:51:01 2018

This gave me a laugh this morning............. I started reading the headline and got as far as "eBay CEO Devin Wenig Horns........"

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: Carol Is Here This user has validated their user name.

Tue Jul 3 13:00:24 2018

As many problems as Ebay has, Amazon is worse. It is a Wall Street-directed and created monopoly with one goal in mind- to control.

As it destroys small and medium business, the goal is control over what the consumer buys, the price they will pay, everything.

It may be smiles and kisses now, but monopolies suddenly turn nasty, and people will find out they supported a monster that bites them, whether they are a buyer or seller

It already is nasty for the slave labor in China that Amazon is built on, and the small businesses that were destroyed in favor of profits for multinational corporate interests.

Many people don't even realize that Amazon is far from a success. They make their money from cloud services. Not retail.

But they are willing to lose on retail as they put the monopoly together with Wall Street's assistance and promotion, and expand it. That is the ultimate goal.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: Slowest Learner This user has validated their user name.

Tue Jul 3 14:37:04 2018

ebay started as (and for the most part is known as) being an online flea-market.  And that's not meant as an insult.  When I am looking for something old, used, or vintage, my go to is first ebay.  But when I am shopping for something new, my go-to is Amazon.

I don't see ebay ever directly competing or being compared to amazon.  Two different markets.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: P.Dorf This user has validated their user name.

Tue Jul 3 14:37:59 2018

Not one single original idea!

Hey Devin, you're pricing yourself into obscurity with all your money grabs.

How about 'ebay classic' circa 2005. Mind you, after all this time, would be an epic failure ala 'ebay now', 'ebay china' & all the other half-assed attempts at growth.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: maxmad This user has validated their user name.

Tue Jul 3 15:20:50 2018

A truly meaningless empty tweet,

ebay is learning the consequences of squeezing it's sellers, and that's higher prices what did they think was going to happen,



prices on average are now HIGHER on ebay then any other venue, you will pay more to shop on ebay, because it costs more to sell on ebay, it's just that simple

Devin FYI: even your cheap Chinese items are more expensive on ebay,











Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

This user has validated their user name. by: toolguy

Tue Jul 3 15:52:00 2018

This item is sold by eBay and shipped by one of our 3rd party suppliers (current sellers).

BIG changes coming to eBay in the next few years. . .

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: sasikat9 This user has validated their user name.

Tue Jul 3 16:52:42 2018

If ebay every had an original idea they would have a heart attack.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: Silver Ice King This user has validated their user name.

Tue Jul 3 17:05:00 2018

Attn Devin Wenig:

Ebay is paying you all those overpaid millions of dollars to be a LEADER not a FOLLOWER.  All I ever see you do now is react to something that Amazon has done because every original idea you have managed to come up with has been a flop.  Rather than do something before or after Amazon Prime, now you are going to tweet that Ebay is going to launch this huge new marketing campaign that week that is going to make Amazon look pathetic.

Can you please explain how that is going to be successful when you operate your marketing department on a shoestring budget, especially compared to Amazon.   Your advertising firm (if Ebay actually uses an outside firm) needs to be changed to one that has decent ideas (Oh yea that would cost money so i guess that is out of the question, but maybe how about a US company that understands what Americans buy).  I know that you would want to take the other 10% of the TRS discount to pay for this advertising like you did the last huge marketing campaign that flopped, but this time it might be smart for Ebay to pay for something and then maybe even show sellers items for say maybe 24/7/365 so that they can sell something?

When you hide a sellers items because you need to spread the wealth and convince other sellers whose items are not selling as well but you want them to purchase a store by manipulating their sales, all you do is push your sellers with the better and nicer items to other sites, including Amazon, where they are allowed to sell as much as they can because it benefits the company through additional FVF.  But Ebay is so dependent on the monthly store income now because nothing has to sell in order for them to collect it, that it is now the focus of how to manipulate sales instead of whose items do the buyers really want.  So the buyers go elsewhere to buy what they really wanted in the first place.

I sell on other sites and many of those buyers know I sell on ebay also and ask why i don't have that item out on EBay.  When I tell them I do they let me know that they cannot find it on Ebay anywhere.  So that other site now makes a nice FVF on the sale and Ebay sits there pounding sand as usual.  I now sell as much on this other site as I do on Ebay where up until the middle of last year the split was more like 90% Ebay and 10% other site.  

Ebay needs to get their act together and get some thinkers in the company that actually know something.  Oh thats right you just got rid of many of those because they realized what a joke you are as a leader and I am sure have lost respect for you.  I just found out one person that is either gone or going to be gone, and that is going to be another huge loss for Ebay talent wise.  When this announcement is made public it is going to make Ebay look so much worse than when Hal Lawton left and took Jill Ramsey with him.  I have a feeling that Ebay Open is going to have a much different topic being discussed than what Wenig wants it to be, that is for sure.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

This user has validated their user name. by: iheartjacksparrow

Tue Jul 3 17:33:35 2018

"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking."

Sellers and buyers used to be obsessed with eBay (I know I was), but I'm pretty sure the obsession has waned considerably, and is now bordering on loathing. And Amazon certainly doesn't have to worry about competitors since they are the leader of the pack.

Passion for invention leaves eBay out completely. They created something wonderful, and then let greed get in the way. Now they just copy everything Amazon does.

Commitment to operational excellence is not eBay. How many more glitches have to occur before the entire site implodes?

Long-term thinking is most definitely not eBay. They implement changes with no concept of what will happen down the line. If it looks good today, who cares about tomorrow.

I have a feeling that Jeff laughed himself silly when he heard about Devin's tweet.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

This user has validated their user name. by: Ming the Merciless

Tue Jul 3 17:41:41 2018

Wenig personifies schizophrenic. One day he wants to be ebafia, and the next day he wants to be Amazon. Blather and repeat. He vacillates back and forth and can't seem to settle on a viable LONG TERM strategy to stay afloat. And neither could his predecessor which is why ebafia is sinking, and the downward spiral begun in 2008 is gathering momentum.

Carol Is Here has it absolutely right about Amazon. They are a dangerous presence in e commerce just as Walmart was/is to Main Street.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: ebayout This user has validated their user name.

Tue Jul 3 18:06:25 2018

Wenig must think ebay is a destination. It's not.
ebay is an e-commerce store in the internet mall.
Does he actually believe that buyers don't price shop among stores, and NOT just among ebay sellers?
Does he actually believe that long-time ebay sellers have total intolerance for getting screwed over?
Does he actually believe that screwed over sellers don't tell 3 people, and those 3 people each tell 3 people, ad infinitum?
Does he actually believe he's smart AND worth $17M?
Word, Wenig...your stock DIPPED today on the heels of that grand announcement.
Investors are actually smarter than you...except the ones that bought at $46.
See you at $18...you can cook those books just so much.

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

by: thriftyone This user has validated their user name.

Tue Jul 3 19:43:35 2018

did he delete the tweet?...I do not see it....

Perminate Link for eBay CEO Devin Wenig Horns in on Amazon Prime Day   eBay CEO Devin Wenig Horns in on Amazon Prime Day

This user has validated their user name. by: Ina

Tue Jul 3 20:07:16 2018

@thriftyone - hope you can now see the hyperlink to Devin's tweet above.

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