eBay announced a new feature available on its mobile app that allows shoppers to customize their home page. If you have a feeling of deja vu, it's because eBay has tried this concept before. In October 2012, to much fanfare, eBay announced a new personalized home page.
Here's what we wrote in 2013
after it launched:
"eBay announced a new logo and personalized home page in October to great fanfare, calling it "the new eBay." The homepage collage feature has been compared to Pinterest - you tell eBay your interests, and it shows you photos from newly added listings. Scroll your mouse over a photo, and you see the listing title, price and a "watch" button."
And in 2017, eBay announced a "Discovery-Based New Homepage." eBay CEO Devin Wenig explained in the announcement
"Using structured data - a transformative step to drive discoverability of our vast inventory, insights into supply and demand, pricing trends, among other things - and artificial intelligence, we're creating a shopping experience that is tailored to each eBay user’s interests, passions and shopping history."
"Today, eBay announces the launch of Interests - a new feature that tailors your shopping experience based on your passions, hobbies, and style. The result is a more personalized eBay that uses technology to curate the world's largest selection of inventory, exclusively for you."
"Through data and algorithms, eBay uncovered things people seek out every day and created hundreds of shopping themes – from streetwear to sports teams, home theater to Hello Kitty. Shoppers select what they’re interested in, and the new feature transforms their homepage with themes and items chosen just for them. And, with a nearly infinite number of Interests combinations, eBay now adapts to give everyone their own unique store."
eBay users have made it clear that they want basic functions to work before the company adds bells and whistles. On Monday
we noted mobile shoppers were struggling recently with glitches that prevented them from sorting search results by time (key feature for collectors, bargain-hunters, and others), while buyers complained that their old purchase history began clogging up the mobile app with no way to remove them.
In addition to functionality, sellers want sales. With this latest change to its homepage, will eBay get more shoppers going to sellers' listings and buying?