Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri Nov 16 2018 00:27:48

eBay Logo Turns Red and Should We Care?

By: Ina Steiner

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eBay users have been commenting about the change eBay made to its logo, which in many places on the site has turned from its normal primary colors to all red. 

A surprising number of users said they had to check to make sure they weren't on a spoof site. "I was just creating a listing and noticed the red logo, was wondering if is the correct page or a scam," wrote one seller. 

Lots of users commenting on the boards had negative things to say. "I still cannot switch to the classic seller page, or sell on the new one, because of popup glitches. And they prettied up the..... logo... I am losing it," wrote one. "On my list of problems at eBay, this would not make it into the top 500," wrote another.

Some users mentioned it made them think of blood, China, "stop," or providing a sense of urgency; others made political references ("red wave," "The owner is a Republican!").

Some users wondered if it was because of the holidays, or Veteran's Day. 

An eBay moderator responded in one of the threads: "Visual changes to the logo should not be cause for alarm. This is a common practice for the holiday season and we have made many changes to our logo over the years. Happy holidays!"

"eBay could at least have sent everyone an email mentioning it," one user wrote. "Heck, they email me everytime I even look at an item I'm not the least bit interested in buying."

Some users said changing the logo to red did not make them think of the holidays, and some offered suggestions on how to make the logo more festive, such as adding holly or a Santa's hat. One user even uploaded an image of the eBay logo with two Christmas tree ornaments hanging from it.

"Starbucks was ridiculed for their politically-festive PLAIN RED CUP, which somehow managed to offend almost everyone. Meanwhile, at the eBay marketing department: "Hey, I've got this great idea for our logo...""

One wit quipped eBay changed the logo "Because they are in the red??"

Another joked, "It's an eBay programmer's blood pressure going up." 

Some thought it was much ado about nothing. "Who cares? To be honest, it's a color change. What is it affecting?" And even the original poster of one thread returned to write, "Never imagined I'd get so many replies to my post about nothing."

One user who thought eBay should be using their resources more wisely wrote: "eBay should spend more time in more productive ways like updating their eBay app." 

It's easy to criticize change or make jokes, but it's also true that no one likes surprises, and eBay didn't take the hint from users and communicate why its logo was red on some parts of its site. Sellers have every right to be concerned that some buyers worried when they encountered a different looking page on eBay.

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Readers Comments

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: Bill

Fri Nov 16 00:54:15 2018

Ina,

Yes that is the worst thing. It is probably driving buyers away thinking that it is the wrong site or a spoof site because eBay has been hacked again.
Stupid is as stupid does.

eBay = Dead Man Walking

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: ebayout This user has validated their user name.

Fri Nov 16 01:15:42 2018

ebay is lazy, stupid, or both.
Changes are NEVER communicated en masse.
I assume they have the e-mails of every seller and buyer.
Are they even capable of mass e-mails, this tech wonder of the universe?
Has anyone at ebay ever driven up to their house and noticed the color was different...for NO apparent reason?

Does anybody at ebay understand cause and effect, much less human nature?

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: maxmad This user has validated their user name.

Fri Nov 16 02:00:42 2018

I agree, very very bad for business, i was wondering about a hack too, if they simply added a couple of things like an ornament, a wreath, some stupid decoration, thing that would represent the holidays,

just changing the color to red shows how much of idiots they really are

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: Marie

Fri Nov 16 02:43:15 2018

Please.  Ebay has changed the logo quite a few times over the years, especially during the holiday season.  As I remember it they keep it kind of simple so as not to offend people that don't celebrate Christmas but have other religious events going on during the same time of year.  Which is why no Santa hats or ornaments.

Some are just wanting to make a big deal out of nothing IMHO.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: angryllama This user has validated their user name.

Fri Nov 16 03:22:43 2018

eBay Red Ink Coming
eBay Red Wedding (SEC soon to require re-statement of last 5 years' filings)
eBay Logo'd shipping supplies now to go to the ALL Red
3Bay Who am I kidding the RED INK is not coming... it's already HERE.
One More
eBay is HINTING at just how bad the NEXT ROUND of Layoffs will be.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: sasikat9 This user has validated their user name.

Fri Nov 16 05:28:22 2018

Red Logo = BLEEDING SELLERS , BUYERS and MONEY

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: buffalochick This user has validated their user name.

Fri Nov 16 06:00:10 2018

I think the China answer is most fitting. Let's face it, they obviously favor China sellers more than any other on this site. They are in bed with China. I like the bleeding answer as well, very fitting.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: The End

Fri Nov 16 06:23:28 2018

Ominous.
ALSO : on the EV-SSL front :
There is an ongoing monopolization of Extendended Validation - Secure Socket Layer issuing services.
DigiCert gobbled up GeoTrust and Symantec.
Comodo is being devoured by a huge entity.
The danger is that very tiny artists are in jeopardy of losing their autonomy in a sea of corporate cookie cutter websites.
Losing freedom of expression through our website designs, and having to pay hundreds of dollars for site security for just one year, is an unnecessary burden.
No one is "watching the store".

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: Rexford

Fri Nov 16 06:23:48 2018

It's from all the hemorrhaging.  Advanced hemostatics......STAT!

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: Frank Abagnale This user has validated their user name.

Fri Nov 16 07:27:21 2018

I guess ebay shoppers won't be filling their cart with color this holiday season.  

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: pace306 This user has validated their user name.

Fri Nov 16 08:59:03 2018

You know people, PLEASE ....

This is the ONLY change Devin the Dummy Wenig is able to make on eBay.

He makes it and we complain!

Its not his fault that hes a bright as a 25 watt lightbulb, and thought that this would be a GOOD idea - please. The box of rocks outside is smarter - so when he ACTUALLY COMES UP WITH IDEA (last one was to add Red Mountain Dew to the soda machine on the 2nd floor) - PLEASE support the dumbest man in all of ecommerce!

After all, he manages to steal MILLIONS of dollars from the sellers on his site - with out hiring one goon (oops he hired GRIFF - I take that back) ok - he did it with out ANY guns, knives or clubs - so he gets SOME credit.

The idea is a waste of time - but then again HE is too.

Give the dope some credit - and lets all see the kind of Christmas holiday he "delivers" to his sellers.

/sarcasm off

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: NoMoreEbay This user has validated their user name.

Fri Nov 16 09:25:06 2018

I agree with @Marie on this one. It's a logo color change. A lot of companies do it over the holidays.

It's not geared toward one religion so it can be viewed as all inclusive. Nothing wrong with that.

But yeah, the reference to Red China is just as relevant.  

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: industrystones This user has validated their user name.

Fri Nov 16 09:52:14 2018

The only thing Ebay prospers in is Fixing something when it's not broken.
Takes a real rocket scientist in their think tank to come up with the idea of changing the unique logo of a company or a brand that was 20 years in the making.
Most "normal" companies would kill to have a brand recognized even by a blind.person.
These guys? Nah -
Switch it up a bit, bury the past, start from scratch . . . . .why? . . . Why not?  

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: CanBrit

Fri Nov 16 11:12:05 2018

What the heck does Red have to do with Black Friday? I could understand that at least.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: iheartjacksparrow

Fri Nov 16 11:53:51 2018

The people who are saying this is no big deal must not know about customer loyalty and brand recognition. To not announce something along the lines of "We've changed our logo to something bright and cheery," makes people think, as has already been described, that the site has been hacked.

As for not offending people who don't celebrate Christmas, that perception doesn't stop all the B&M stores and online sites filling their shelves with Christmas-related merchandise and decorations. If a person doesn't celebrate Christmas, they can't be so naive as to not understand that there are many people who do, and that they are going to be exposed to Santa, Christmas trees, Angels, etc. Sometimes the PC-ness goes too far.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: b86fiero This user has validated their user name.

Fri Nov 16 12:17:08 2018

I like the red.  It's the color of a lot of family dining rooms these days. Some sports teams incorporate red in their logo's and jerseys.  It's the color of fashionable lipstick and painted nails, pet collars and appears in the US flag.

Just like boring blue is a color, so is red.  Darn shame they couldn't hang a little jingle bell from the letter b but that probably would have upset the music haters in the world.  

@marie is correct, the eBay logo has changed numerous times over the years.  Who knows, maybe it'll be pink next.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: pace306 This user has validated their user name.

Fri Nov 16 13:25:28 2018

An eBay moderator responded in one of the threads: "Visual changes to the logo should not be cause for alarm. This is a common practice for the holiday season and we have made many changes to our logo over the years. Happy holidays!"

well theres that except .... for Muslims its green and for Jews its blue - but just go with it I guess.

In any case - since its NOT a policy change/screw up - just ignore it.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: Marie

Fri Nov 16 14:17:46 2018

Good grief.  Red is a normal color associated with the Holiday Season.  I realize some are just having fun reading far more into it that was intended or is realistic.  Like Ebay is the only company that has ever changed their logo layout or color for specific times of the year.

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

This user has validated their user name. by: Rexford

Fri Nov 16 14:47:49 2018

Rinse and repeat Marie?

Perminate Link for eBay Logo Turns Red and Should We Care?   eBay Logo Turns Red and Should We Care?

by: ignatz This user has validated their user name.

Fri Nov 16 14:48:24 2018

Could have made it a candy cane motif, or red and green, or put at least *one* little ribbon / bow somewhere to tip us off!

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