eBay users have been commenting about the change eBay made to its logo, which in many places on the site has turned from its normal primary colors to all red.
A surprising number of users said they had to check to make sure they weren't on a spoof site. "I was just creating a listing and noticed the red logo, was wondering if is the correct page or a scam," wrote one seller.
Lots of users commenting on the boards had negative things to say. "I still cannot switch to the classic seller page, or sell on the new one, because of popup glitches. And they prettied up the..... logo... I am losing it," wrote one. "On my list of problems at eBay, this would not make it into the top 500," wrote another.
Some users mentioned it made them think of blood, China, "stop," or providing a sense of urgency; others made political references ("red wave," "The owner is a Republican!").
Some users wondered if it was because of the holidays, or Veteran's Day.
An eBay moderator responded in one of the threads: "Visual changes to the logo should not be cause for alarm. This is a common practice for the holiday season and we have made many changes to our logo over the years. Happy holidays!"
"eBay could at least have sent everyone an email mentioning it," one user wrote. "Heck, they email me everytime I even look at an item I'm not the least bit interested in buying."
Some users said changing the logo to red did not make them think of the holidays, and some offered suggestions on how to make the logo more festive, such as adding holly or a Santa's hat. One user even uploaded an image of the eBay logo with two Christmas tree ornaments hanging from it.
"Starbucks was ridiculed for their politically-festive PLAIN RED CUP, which somehow managed to offend almost everyone. Meanwhile, at the eBay marketing department: "Hey, I've got this great idea for our logo...""
One wit quipped eBay changed the logo "Because they are in the red??"
Another joked, "It's an eBay programmer's blood pressure going up."
Some thought it was much ado about nothing. "Who cares? To be honest, it's a color change. What is it affecting?" And even the original poster of one thread returned to write, "Never imagined I'd get so many replies to my post about nothing."
One user who thought eBay should be using their resources more wisely wrote: "eBay should spend more time in more productive ways like updating their eBay app."
It's easy to criticize change or make jokes, but it's also true that no one likes surprises, and eBay didn't take the hint from users and communicate why its logo was red on some parts of its site. Sellers have every right to be concerned that some buyers worried when they encountered a different looking page on eBay.