Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Oct 9 2018 10:42:44

eBay Reverses Unpopular Markdown Pricing Policy for Now

By: Ina Steiner

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eBay reversed an unpopular pricing policy that limited sellers who use its Markdown Manager tool. Don't look for an announcement on the seller board, however - it was posted by an eBay moderator when sellers discussed the issue on the company's forums on Monday.

The initial policy restricted sellers when creating a markdown sale event with Promotions Manager: sellers had to have an item listed for 14 days at the same price before they could create a sale. The policy was announced as part of the Summer Seller Update on May 22nd and went into effect on June 25, 2018. 

At the time, eBay said, "We recommend that you list your item at a competitive price before you create a markdown sale event. For many products, pricing recommendations are provided as you list and under the Growth tab in Seller Hub."

And in the Summer Update FAQs, eBay explained, "To ensure price transparency to eBay shoppers, you will be required to list your item for 14 calendar days at the same price before you create a markdown sale event with Promotions Manager."

It was an unpopular policy, and the same week, eBay sent a letter to *some* sellers telling them they were exempt from the policy restriction: "We wanted to let you know that we have exempted your account from this requirement. You will continue to be able to create markdown sale events for listings without a wait period." That only made the policy more frustrating for those not exempted.

When sellers discussed whether eBay was uniformly enforcing the policy in a thread on the eBay boards yesterday, a moderator piped up with news of the policy reversal:

"I am happy to confirm that starting today; you can create immediate markdowns using Promotions Manager. We appreciate the feedback we received after our first announcement and we are committed to considering all input we receive from our sellers. If there are any changes made to this decision in the coming year, you'll be informed right away. As we move into the holidays, our biggest priority is ensuring you have an easy and successful selling season. Thank you for selling on eBay."

It's interesting to note that the wording leaves wiggle room for eBay to revert back to the policy restrictions after the holidays.

Also note that in July, eBay walked back another part of the Markdown pricing restrictions: "Sellers can now add items to a markdown sale event even if the listing was previously in another sale event within the past 14 days as long as the listing price has not been changed." That change was announced on the Seller announcement board.

Update 10/9/18: eBay announced the changes on the Seller Announcement board this afternoon.

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Readers Comments

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: Vernfern This user has validated their user name.

Tue Oct 9 11:04:16 2018

Good for them! This feature was one of the many utterly stupid decisions eBay has made in recent times - and I am glad they reversed it.  

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: eBay Shill Buster This user has validated their user name.

Tue Oct 9 11:27:01 2018

Devin has destroyed the marketplace beyond repair, even the bidding pop up box is not working properly, just tried to bid on an item and it misfired at least 5 times, sellers are losing price momentum because eBay's inept programming and data center management.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: toolguy

Tue Oct 9 11:46:18 2018

OMG!

eBay is listening to sellers.

I had a sale last week and only 1/2 of my items were on sale because of the 14 day rule.

This is a POSITIVE move going back to where we were. . .

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: CanBrit

Tue Oct 9 11:49:46 2018

At least one positive step forward. I'll give them that one.

Now let's wait and see if there are more stock irregularities. It's moving into the $34 range again. Who wants to place a bet that there will be stocks issued gratis to the senior execs like September 15th that they will dump the same day?

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: hopeforthebest This user has validated their user name.

Tue Oct 9 12:42:54 2018

Don't be fooled, what they give with one hand they easily take away with the other.

It just means nobody was using the markdown tool, and they want more user engagement.

Don't be fooled: nobody's at Ebay is listening to any noise out here in Ebayland.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: mcposty This user has validated their user name.

Tue Oct 9 13:35:17 2018

Reams of research and statistics show shoppers buy more items that have strike through pricing.

Wouldnt expect ebay to know that or care

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: Marie

Tue Oct 9 14:07:28 2018

This is a good move for Ebay to make.  To say this was unpopular is an understatement.  It made no sense whatsoever from the beginning.  It restricted and hindered sellers for no good reason or advantage.  No matter how you looked at the policy you couldn't find anything positive about it.  I'm very glad to see it go.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: Silver Ice King This user has validated their user name.

Tue Oct 9 14:17:09 2018

They were so concerned about making sure the Sellers heard about it that they did not even put it on the announcement boards.  This was being discussed in another thread about how some Sellers were exempt and others were not and the discussion was heading off into unfair business practices when Alan suddenly made this post.  

I am sure based on the wording that 3rd quarter results are not going to come out all that favorable so Ebay is making any change it can to try and salvage the 4th quarter results.  I am sure if the 4th quarter is not showing fantastic growth that Wenig is going to be called on the carpet and have to explain what the hell is taking him and his new platform so long to meet the projections that he has continually made.  If this does not make some huge change I look for it to once again be put back into place in 2019.

As for the stock, it is going crazy today, guess there must be a lot of buying and selling as it started at $32.56 and went as high as $34.56 but now is back down to $33.28.  I don't remember seeing those type of daily fluctuations in a long time on Ebay stock, but just read that there is chatter of another activist buyer being interested in ebay again, and the article even mentions Carl Icahn again.  I cannot imagine him ever stepping into Ebay again unless he felt he could force a complete management change to happen fast.  Here is that article link:

https://www.bloomberg.com/news/articles/2018-10-09/ebay-s
oars-as-traders-cite-unconfirmed-chatter-on-activist-stake

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: thievesBay This user has validated their user name.

Tue Oct 9 14:30:17 2018

@CanBrit @Silver Ice King

Stock price irregularities confirmed. Seems quite fishy to me. Down more than 4% already from the high today. PUMP AND DUMP.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: iheartjacksparrow

Tue Oct 9 14:31:54 2018

"[W]e are committed to considering all input we receive from our sellers."

That made me laugh.

"As we move into the holidays, our biggest priority is ensuring you have an easy and successful selling season."

I think the biggest priority is finding more ways to squeeze money from sellers.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: eBay Shill Buster This user has validated their user name.

Tue Oct 9 14:48:49 2018

The stock is simply being traded by day traders and the same holders who watched it take a dip from 48 down to 32, they think it bottomed out and are trying to make a quick buck.

eBay is in trouble, they are still relisting sold inventory, I have to refund on a sale now and the inventory has been sold for over 6 months but the eBay relist glitch is still alive and well.

Plus they still can't serve web pages to Windows 10 users on IE 11, all of this stuff is costing sellers and eBay Billions, they can't do the basics right and don't care because top leadership is inept and is stealing as much cash as they can before they are forced out.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: Troy Stiffler This user has validated their user name.

Tue Oct 9 15:11:38 2018

Haha. I reprice (using Sellbrite's discount feature) almost daily. So when I start a promo on my 2300 SKU's, it adds 5-6 total listings.

I'm annoyed that we need to constantly play a game, when they could simply display the product and let it sell. The whole suppressing, hiding, and throttling listings works against legitimate sellers with product to sell.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: eBay Shill Buster This user has validated their user name.

Tue Oct 9 15:14:59 2018

Then the morons keep trying to force sellers to use their new pages in MyeBay including the new shipping label abomination.

Every 'Devin Improvement' shows how inept this CEO really is.....

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: thievesBay This user has validated their user name.

Tue Oct 9 15:20:25 2018

@eBay Shill Buster Day traders couldn't ever produce the volume that happened today that made the price go up and then back down so fast. This looks like the big suits cashing in before the inevitable drop coming up. Crookedness abounds.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: CanBrit

Tue Oct 9 15:32:43 2018

@thievesBay

Jae Hyun Lee gave himself a huge pat on the back with stocks in August. Then it looked like the top execs all went nuts patting themselves on September 15th. The next round is coming in the next few days before the Q3 results.

Because they piecemeal out these stocks at just below the radar. Heaven's sake, can't the SEC count?

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: Marie

Tue Oct 9 15:45:28 2018

From Ebay today on the announcement board.
10-09-2018 12:31:34 PM
As announced in the Summer Seller update, we recently made a change that required sellers to list their items for 14 days at the same price before creating a markdown sale event. This policy was enacted to reduce the negative experiences customers were experiencing from some sellers abusing the markdown feature. We know this is not representative of our seller community as a whole. We heard your feedback and we understand the enforcement was a challenge for sellers providing value to our customers.

Starting immediately, you will be able to create markdown events again immediately after listing.

As we move into the holidays, our biggest priority is ensuring you have an easy and successful selling season. We will continue to evaluate whether changes to this feature need to be made in 2019.

As always, thank you for selling on eBay.

The eBay Team

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: Marie

Tue Oct 9 15:49:50 2018

Some can sling as much mud towards Ebay that they want.  It doesn't change the fact that this change is good for most sellers overall.

Are there other important issues, YES!  But that still does not take away the importance to some sellers in regards to this change.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: pace306 This user has validated their user name.

Tue Oct 9 16:18:09 2018

"Some can sling as much mud towards Ebay that they want.  It doesn't change the fact that this change is good for most sellers overall."

LMFAO

We sling mud at eBay when they do something bad/wrong - that you dont like it - doesnt change what THEY did (to us).

I dont use this feature - so it has no impact on me directly - but if it helps ANY of my fellow sellers - then great.

eBay bad things - 100000000000000000 - eBay good things - 1

"here mud in your eye"

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

This user has validated their user name. by: Marie

Tue Oct 9 16:47:49 2018

@pace
I did NOT say that this one good thing overshadows or is more important than all the ills on Ebay.  Twisting what I said to mean what you want said is your agenda, not mine.  I meant exactly what I said, SPECIFIC to this subject on this blog, period.  It doesn't extend to other ill conceived policies that Ebay has.

All of those other issues does NOT take away the FACT that this SPECIFIC change is good for MANY sellers.  That is all I said, you have a different way of interpreting things I say.  But my comments were pretty simple, not complex and only regarding to the reversal of the markdown pricing policy.

I don't need your mud, Ebay gives me plenty of it.

Perminate Link for eBay Reverses Unpopular Markdown Pricing Policy for Now   eBay Reverses Unpopular Markdown Pricing Policy for Now

by: val2525 This user has validated their user name.

Tue Oct 9 18:08:41 2018

The policy itself made sense, IF the purpose was to protect eBay from lawsuits similar to those filed against other websites and retailers.  The problem was that the policy was not applied evenly, and sellers not exempted from the policy were never told what the criteria was to become exempted. That, to me, is interference in trade and beyond the scope of the ebay/seller agreement. I know some sellers filed complaints about this with the CA AG office. I suspect that had some part in eBay changing their stance.

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