| Fri Jan 19 2018 23:07:24 |
eBay Runs Promotion Tied to In Demand Products
By: Ina Steiner
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Because it's not a retailer, eBay is limited to what items are for sale on its site. Today it kicked off a promotion giving sellers an incentive to list the items it wants to see for sale on its site at prices at or below its target prices.
"I just received an offer from eBay to save 25% on selling fees for listing in demand items," a seller told EcommerceBytes. "Not sure if you have ever seen this before, but it actually gave me lists of actual items (supposedly in demand) in various categories and suggested prices to sell them at."
The promotion is just the latest in eBay's recent efforts to get sellers to list what it wants. Last month, eBay sent an email to top sellers in the fashion category with the subject line "eBay Personalized Sourcing Opportunity," offering recipients specific suggestions on what to sell.
eBay's relatively new seller portal called Seller Hub offers advice on pricing, product popularity (for sourcing decisions), and restocking information, and we recently reported on eBay's Selling Guidance Delivery Platform that uses machine learning algorithms with the help of its "Sherpa" technology.
The current promotion kicked off today and requires sellers to list items included in the invitation email or on the promotion landing page, and they must list them in new condition in the fixed price format. The promotion runs through February 17, 2018. Sellers interested in participating should read their invitation carefully for details and restrictions.
As for the reader who wrote to us about the promotion, they were concerned with eBay sharing such information with potential competitors. "I would be so angry if I was a seller of any of these items; seems so dirty and unfair to me." |
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