
Today marks the 2-year anniversary of the split between eBay and PayPal, a move eBay was forced to make due to pressure from activist investor Carl Icahn in 2015. The Icahn-instigated "eBay Breakup" officially took place at the end of a Friday afternoon summer, with PayPal going public the following Monday on July 20, 2015.
What we wrote this time last year still applies a year later: "For sellers, not much has changed thanks to eBay's 5-year operating agreements with PayPal in which it is penalized if the percent of GMV paid for through PayPal falls under its 2015 levels. eBay continues to favor PayPal in its Accepted Payments policy that restricts which payment methods sellers can advertise in their listings."
But PayPal has been wheeling and dealing, making its way into Apple properties including its App Store and set to announce a new "frenemies" deal with JP Morgan today, according to the Wall Street Journal.
Some investors still hold out hope that PayPal will similarly be able to crack the Amazon barrier, but that seems unlikely. In fact, Amazon is promoting its own payment service for merchants called Amazon Pay, which allows Amazon's customers to pay for items using their Amazon credentials rather than having to type in credit card numbers into checkout forms.
Amazon is not only going after online retailers, but according to an
article in TechCrunch yesterday, it's also going after offline retailers with a service called Amazon Pay Places.
While some would argue PayPal is better able to compete against Amazon, eBay is now outmatched by Amazon, and it has Icahn and its 2014 board to thank, including former CEO John Donahoe and former founder and Chairman Pierre Omidyar.
eBay is releasing earnings this afternoon, and stay tuned for eBay Open in Las Vegas next week. Happy anniversary!