Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue June 20 2017 12:01:47

Amazon Encourages Rentals with New Prime Wardrobe?

By: Ina Steiner

Sponsored Link

Amazon Fashion launched Prime Wardrobe, a new benefit for Prime members so they can "try before you buy." Customers select a minimum of 3 eligible items and have 7 days to return any or all items they don't wish to keep.

Try before you buy;
Over a million items;
Free, easy returns;
Save up to 20%

The move will change customer expectations around the purchase of clothing and accessories the way it did when it comes to free, fast shipping. A common complaint among online sellers is that buyers feel free to return clothing with stains or tears that show they've worn the items while expecting a full refund. This sense of entitlement will probably increase as Amazon promotes the new service.

Amazon does encourage shoppers to keep items: "if you decide to keep three or four items from your order, you will receive 10% off those items. If you keep five or more items, you will receive 20% off those items."

Prime Wardrobe gives Amazon an edge in apparel, while posing a threat to brick-and-mortar and catalog retailers. Learn more about Prime Wardrobe on the landing page, and let us know how you think this will affect online sellers.

Comments (29) | Leave Comment | Permalink
Readers Comments

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

This user has validated their user name. by: toolguy

Thu Jun 22 09:52:23 2017

This "thread" isn't for me!

I don't sell on Amazon & I don't sell clothes. . .

Successful tool seller here!

And what that means is eBay pays my bills, NO FOOD STAMPS or government assistance. . .

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

by: epuise This user has validated their user name.

Thu Jun 22 09:53:40 2017

MACYS used to take back worn, stained, damaged, smelly clothes... PROM GOWNS returned in Nov. The Customer would throw a tantrum, the Mgr would just give them the refund. It was why profits per store were so slim. It was why we NEVER got raises over min. wage or benefits as workers. It is why B&M stores are closing now.  

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

by: leathermermaid8 This user has validated their user name.

Thu Jun 22 10:23:28 2017

Amazon should consider buying the "rented" clothing outright from the sellers and have jobbers take it off their hands.

That's what used to happen at a store I worked at.  We also cut or removed labels of certain designers before they were taken away.  It's not fair to expect a all sellers to  underwrite this behavior.  Only the very largest retailers can take these kinds of hits and some of them are staggering under the pressure too.

Buying and selling online is different even if the goals are the same.  I think Amazon should be thinking about compensating sellers for damaged garments.  

I worked with a woman who did just as someone else mentioned, took clothes home, wore them and returned them after a party or other affairs.  It's still stealing.  People like this don't see the harm they do until it happens to them.  Not just for a retailer but buyers too.

I've had the experience of going into a store picking up something, getting to the register and noticing it was already stained with coffee.

And I've been to DSW and seen someone's filthy worn shoes stuffed into a box.  Yuck.  No thanks.

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

by: I Must be Crazy This user has validated their user name.

Thu Jun 22 11:01:11 2017

Of course buyers' expectations will change. The issue of fit and returns is a big hurdle for many people who don't buy clothing online. As is typical, Amazon is going to introduce a solution. I honestly think if you are a seller of new clothing, then you will likely need to figure out how to build these expectations into your business model.

I bet the management hacks at Ebay are happy they offer colorful boxes and tape. Way to stay relevant!

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

by: Will This user has validated their user name.

Thu Jun 22 11:05:52 2017

Tool guy - no gov't assistance? You don't take tax breaks or accept tax credits suggested by your tax preparer? If you say "no", you're either not smart about it or a liar (or both).

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

This user has validated their user name. by: toolguy

Thu Jun 22 11:09:21 2017

@Will

"tax preparer?"

That would be the Mrs. doing them.

I have no idea what she claims or doesn't claim.

I'm sure we pay our fair share of income taxes. . .(15.7%)

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

This user has validated their user name. by: Rexford

Thu Jun 22 13:38:30 2017

Toolguy says "This "thread" isn't for me!"

And yet you are posting on it.

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

This user has validated their user name. by: RKTOYS

Thu Jun 22 17:04:24 2017

Asian sellers?  Ha!  They're the _worst_ about sizing (do they know 1234567890 are numbers and not just pretty symbols?) and you can bet they'll be exempt from these returns.

Perminate Link for Amazon Encourages Rentals with New Prime Wardrobe?   Amazon Encourages Rentals with New Prime Wardrobe?

This user has validated their user name. by: Ming the Merciless

Thu Jun 22 17:10:25 2017

I hope Amazon gets burned to ground with this business model.

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