|Tue Feb 10 2015 22:48:54|
Facebook Answers Questions about New Selling Features
By: Ina Steiner
In response to the way people are using Facebook, the company launched new features to make it easier to buy and sell online.
In today's announcement, Facebook said "For Sale" group members can now choose the Sell feature when creating a post. This allows them to add a description of what they're selling, add pricing, and set a pick-up/delivery location, and they can mark posts as Available or Sold and easily view their catalog of items previously sold.
See Wednesday's Newsflash for more about the new features.
We asked the company for more information, here are its responses to our questions.
How do people generally pay for items sold through Facebook Groups?
The transaction completion is 100% up to the buyer/seller.
Why did you launch the composer in New Zealand first?
We chose the groups in New Zealand because they have active selling communities.
How many listings have been created by New Zealand users (and in what time span exactly)?
We don't break out the specific numbers, but there are tens of millions of Facebook Groups today and For Sale groups are one of the most common types of groups.
Are you able to track sales? If so, any data you can share, such as dollar volume processed and sell through rates?
No, all transactions are handled entirely between the buyer and seller. Facebook does not facilitate the transactions in any way.
Can you tell me what other initiatives the Groups Commerce team are working on?
We do not have further product details to share at this time.
What advice could you offer our readers who want to sell more successfully with the help of Facebook?
- Include pictures and a brief description of your item (color, measurements, damages, etc.).
- Specify your location to help buyers identify items for sale near them.
- Always remember to mark posts as ‘Available’ or ‘Sold’ so people in the groups can easily see what’s still on the market and sellers can keep track of their items.
- Don't be afraid to ask the seller questions.
- Be an informed buyer. Do your own research on the items (original pricing, reviews, etc.).
Let us know what you think of Facebook as a selling platform and its new features for sellers. And how far will Facebook go with its ecommerce features?
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