Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Mon Sept 1 2014 11:01:11

Paying for Traffic: Should eBay Revive Seller Referrals?

By: Ina Steiner

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Remember when eBay would reward sellers for driving traffic to their own eBay Stores? I was reminded of the old referral program upon reading Brian Dunning's blog post in which he alleges improprieties in eBay's affiliate program, which rewards affiliate marketers for sending traffic to eBay listings (see today's Newsflash story to read more).

Four years ago, we reported that eBay had paid $2.8 million in affiliate commissions to Brian Dunning's company in 2006. The same year, it paid $10.5 million to another affiliate, Shawn Hogan's Digital Point Solutions.

That was just one year's compensation figures - the two were members of the affiliate program for multiple years. Yet eBay then turned around and convinced the FBI to investigate the two companies for committing fraud against it. (According to Dunning's allegations, 3 years after it complained to the FBI, eBay was still showcasing affiliates who were engaged in the very same practice.)

This 2004 article explains eBay's program that rewarded sellers for driving traffic to their eBay Stores:

"In a nutshell, the Store Referral Credit rewards you when you promote your eBay Store and drive traffic to your Store listings. If you send customers to your Store and they buy from you, eBay will refund you 50% of the final value fee for those items purchased."

eBay eliminated Store Referral Credits on March 30, 2010, when it eliminated Store Inventory Format listings, moving Store to Core.

But why not bring back a similar program? While affiliate marketers can drive a lot of traffic, it would seem logical that eBay sellers could drive more qualified traffic to their own listings.

Sellers with their own off-eBay stores mightn't bother with such a program, but for some sellers, it could provide an offset to eBay fees. And, in light of its recent security breach, eBay could use all the ambassadors it can get encouraging shoppers to return to its marketplace. What do you think?

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Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Ming the Merciless

Tue Sep 2 16:53:44 2014

And what, pray tell, can be said about ebay that's systemically positive?

Don't lecture me about getting a "real" job. I've held more than a few well paid management positions in corporate America over the years and do this in early retirement.

I'm very, very fortunate in that I don't have to depend on ebafia's criminal, schizophrenic, sociopathic management team to live reasonably well.

I suspect, however, that I'm in the minority. There are many ebay sellers who are either shut out of competitive venues or would starve even more quickly by using others like the disabled, elderly, stay at home single moms and dads, and others who in this economy might not to be find or retain a "real" job.

One thing I do know sure. Listen to the ebay's houseplant policy wonks on policy, but don't take their advice on business strategy unless you want your business to fail that much sooner.

I read every single post on both blogs and letters dnd have for years, and I've noticed that some curiously only show up when ebay is more under fire than usual with their propagandistic approach of "Yes, ebay does dumb things but don't do anything (I'm summarizing here.) that would hurt ebay because it would reflect badly on you" which is then supported largely by posters we've never heard of.

This tactic may deceive some, but it doesn't work on those who understand and recognize clever propaganda.

Ebay pays Lithium millions of dollars annually to 'manage its reputation,' and that includes what's blogged here.







Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

by: WhatWas This user has validated their user name.

Tue Sep 2 17:11:53 2014

@Ming the Merciless

Hadn't occurred to me... you're absolutely right eBay is a customer of Lithium, great call and good nose for for matching "name" to the bs posters.

Well done Sir!  

Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Philip Cohen
Web Site

Tue Sep 2 17:35:34 2014

The real problem at eBay is that the sociopathic Johnny Ho is dosing himself with too much lithium ...

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Rexford

Tue Sep 2 18:52:07 2014

Ming says "And what, pray tell, can be said about ebay that's systemically positive?"

I thought the very same thing Ming.

Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Ming the Merciless

Tue Sep 2 20:52:17 2014

It used to be that ebay employees handled most of the propaganda blogged here, but David caught too many of them by looking at IP numbers.

But Lithium and presumably learned a lesson about techniques amd strategies for 'reputation management.'

They now pay people to blog all over the internet from home like, well, you already know who these pink houseplants probably are.

Here's one technique you might not know, however.

A couple of weeks ago when The Ho and The Devil needed to raise the value of their free shares of stock, the rumor was floated (no doubt emanating from ebay itself) that PayPal might be spun off.

What an astounding coincidence that only the day before a blogger on one the leading investment discussion sights blogged about what a fantastic investment ebay is.

The following morning, the languishing ebay stock became uncharacteristically bullish BEFORE the PayPal spinoff rumor was launched. This blogger had signaled insiders to buy late that day or early the next.

This is one way the criminals make their money using 'reputation management' corporations who have the same invisible or non existent ethical framework as their clients.

Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Philip Cohen
Web Site

Wed Sep 3 00:32:12 2014

Lithium is probably smart enough to use a proxy server; eBay shills on the other hand ...

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for Paying for Traffic: Should eBay Revive Seller Referrals?   Paying for Traffic: Should eBay Revive Seller Referrals?

This user has validated their user name. by: Shop and Ship

Wed Sep 3 16:08:01 2014

Not sure what real good any marketing or promotional when, like today, both eBay and PayPal are unable log Sellers on so that they can access shipping info for today's sales.  

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