Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun Nov 23 2014 13:40:37

eBay Sets Seller Sales Goals in Motivational Promotion

By: Ina Steiner

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eBay is taking an unusual approach to boost sales on its eBay.com marketplace. In what might be a first-of-its-kind promotion, it gave some sellers personalized sales goals along with an offer to coach them, and tied their success to a sweepstakes.

eBay sent an invitation to some sellers presenting them with a sales target to reach by the middle of December and the middle of January. If they succeed in boosting their sales by 25%, their names will be entered into a sweepstakes for a chance to win some commission fee-free listings next year.

eBay is offering to help invited sellers meet the sales goals it set for them, promising to send them personalized progress reports and "pro seller tips."



Here's what one recipient had to say of eBay's offer:

With sales down 95%, eBay suddenly thinks I can attain a sales goal of (close to $1500) in a little over 2 months. I've barely made more than $300 a month (down from $3000/mo back in 2012). So does this mean they are going to SHOW my listings? Are other "small" sellers receiving this? While I'll take the boost here at the year end, I'm not holding my breath.

Hopefully the eBay managers who thought up the promotion have taken into account the selling limits eBay imposes on sellers' accounts. As we described last December, sellers who try to boost their sales on eBay can be stymied by seller limits eBay places on their accounts.

We've got the details in tomorrow's Newsflash, in the meantime, let us know if you've received the invitation and your impressions of this motivational sales promotion.

Update: Here's a link to the Newsflash article with more information.

Comments (75) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: WhatWas This user has validated their user name.

Mon Nov 24 20:14:59 2014

I have an incentive - bring back 2008 and $10K a month! Then I will come back.

Fricking idiots - really? trying to get casual part-time sellers up to $1500 - Full timers cant even do that.

Idiot Crack heads - oh boy lets see Free $20-$150 FVF's - peanuts!

I would gladly pay $10000s in FVFs - that means 1000 items sold - and after all isn't that the real problem here?

Idiots!  

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Donkey This user has validated their user name.

Mon Nov 24 21:17:14 2014

Ebay is the biggest obstacle in my ebay business.

Get rid of ''Best Match'' since it is such a mess.

Get rid of the defects where a buyer can rob a seller and the seller gets the defects. Two defects for the same transaction.  How does this work?

Allow sellers to leave feedback for buyers to warn other sellers.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Massachusets Howler This user has validated their user name.

Tue Nov 25 03:04:29 2014

Emails like this make me NOT want to list, they might think their "strategy" worked to MAKE me list and I wouldn't want to confuse em'.
mh

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: frustrated This user has validated their user name.

Tue Nov 25 10:31:22 2014

@ Massachusets Howler

THANKS!

I needed a good belly laugh!!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: frustrated This user has validated their user name.

Tue Nov 25 10:36:54 2014

HEY!!

I got a GREAT IDEA!!

You wanna help us boost our sales???


OKAY

STOP HIDING OUR LISTINGS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Of
course no one at ebay will read/understand this. They keep telling themselves everything is going fine.

The ONLY saving grace is that all the people who've been lying to sellers saying "everything looks okay here, our sales have grown year over year, IT MUST BE YOU"

Will be walkin' the unemployment line.

Sad, but at minimum, we'll have the last laugh.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: frustrated This user has validated their user name.

Tue Nov 25 15:59:45 2014

REALLY bad news guys.

Here is something to motivate you.

Google just took down ALL of ebay's listings, today.

Bonanza is up there, but ALL of ebay is GONE.

How's THAT for motivating??  

Way to go ebay: get delisted 3 days before Black Friday.

REAL SMART.

Of all the dumb things they ever did before, this is the TOPPER.

Oh, NOT TO WORRY, they are up there on BING.   (WHO???)

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Philip Cohen
Web Site

Tue Nov 25 19:17:48 2014

Interesting video ...

https://www.youtube.com/embed/c36UNSoJenI?rel=0

Too bad eBay’s Johnny Ho didn’t have the same amount of smarts …

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Sorbet This user has validated their user name.

Tue Nov 25 20:08:37 2014

I am not motivated to do anything as long as I have to use Paypal, or unless they rescind the 180-day policy.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: COH This user has validated their user name.

Tue Nov 25 20:50:28 2014

LOL - aI can win a free commission on a $12.50 sale???  WOW!  SIGN ME UP!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: COH This user has validated their user name.

Tue Nov 25 20:53:37 2014

OMG - where is our savior???  WHERE is the young entrpreneur who will REPLICATE eBay of 12 years ago?????  If ONLY Bonanza or SOMEONE would have a VIABLE Auction model, and ADVERTTISE to get the eyeballs OFF Feebay.

I don't sell new - I sell vintage.  I have NOP idea when something will go through the roof (like a stuffed cat I sold @ auction a few weeks ago for almost 600.00)?  I can't post that on Etsy or anywhere at that price!  ONLY a bidding war can produce that.

I WANT AUCTIONS THAT GET BIDDING WARS AGAIN!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: COH This user has validated their user name.

Tue Nov 25 20:55:16 2014

KILL CASSINI!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Shop and Ship

Wed Nov 26 11:52:52 2014

No, eBay's ''promotions'' always have hooks in them that can only be cut out with wire snips. eBay lost me when they started a promotion, then extended it (without a pay-off), and then offered a chance at one of 10,000 custom wristbands with eBay's logo on it. Really? Here's a prize: how about removing all those false defects that appeared after one of eBay's recent ''glitches'' that didn't record USPS tracking data!  

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Closeout Sale USA This user has validated their user name.
Web Site

Wed Nov 26 14:37:47 2014

Our sales were growing through July and went to hell in a hand-basket since August.  I would like to know ''How'' we're supposed to reach the ''goal'' they set for us, when it's obvious our products aren't being seen.  And it's by ''invitation only'' ???  I feel like we've been treated very poorly. I don't know what they have for a think-tank at ebay, but one must assume it's an empty one at best.  The thing that angered me the most about the email, was the line:  ''your past sales indicate you can sell even more, we'd like to give you a personalized sales goal and help you meet it.''

The only way they could help us ''meet it'' is to quit messing with our store and our listings and just do what they promised - which is expose our products to millions of buyers.  We're SERIOUS SELLERS - we take great care of our customers and we don't need ''incentives'' we don't need ''community'', we need ebay to do what they promised.    

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Philip Cohen
Web Site

Fri Nov 28 15:11:58 2014

Talking about database management, it appears that eBay must have the contract for maintaining the LA Unified School District’s information system—its database too is hopelessly broken …

And, just for fun, here is another video from Ed Koon on vehicle phishing scams; as he explains, these listings are so obviously suspect; but eBay does nothing; indeed eBay obviously has no filtering for such scams—or ignores them anyway; no, only simple filtering for the likes of “faux” will bring eBay’s robot’s attention to a listing—what a pack of incompetents—utterly unscrupulous to boot. Is it any wonder that Johnny Ho’s online “Westfield Mall” is proceeding apace on its way down the toilet? …

More suspected eBay phishing car scams ... http://vimeo.com/113094261

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: FREDDY This user has validated their user name.

Sun Nov 30 10:14:02 2014

Must have been just a PR thing for wall street.

ebay - donohoe - screwed themselves by limiting sales, one way feedback, allowing theft by the buyers, and not showing the listings plus many more.

Now, they claim they are doing something to help the sellers??  

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