Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sun Nov 23 2014 13:40:37

eBay Sets Seller Sales Goals in Motivational Promotion

By: Ina Steiner

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eBay is taking an unusual approach to boost sales on its eBay.com marketplace. In what might be a first-of-its-kind promotion, it gave some sellers personalized sales goals along with an offer to coach them, and tied their success to a sweepstakes.

eBay sent an invitation to some sellers presenting them with a sales target to reach by the middle of December and the middle of January. If they succeed in boosting their sales by 25%, their names will be entered into a sweepstakes for a chance to win some commission fee-free listings next year.

eBay is offering to help invited sellers meet the sales goals it set for them, promising to send them personalized progress reports and "pro seller tips."



Here's what one recipient had to say of eBay's offer:

With sales down 95%, eBay suddenly thinks I can attain a sales goal of (close to $1500) in a little over 2 months. I've barely made more than $300 a month (down from $3000/mo back in 2012). So does this mean they are going to SHOW my listings? Are other "small" sellers receiving this? While I'll take the boost here at the year end, I'm not holding my breath.

Hopefully the eBay managers who thought up the promotion have taken into account the selling limits eBay imposes on sellers' accounts. As we described last December, sellers who try to boost their sales on eBay can be stymied by seller limits eBay places on their accounts.

We've got the details in tomorrow's Newsflash, in the meantime, let us know if you've received the invitation and your impressions of this motivational sales promotion.

Update: Here's a link to the Newsflash article with more information.

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Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: angryllama This user has validated their user name.

Mon Nov 24 05:36:19 2014

Roadmap to H*LL  EBay's Outside Conltant has done extensive market research and confirmed that ALL of their SELLERS are actually College kids selling magazine subscriptions door to door on weekends. Who else could they be targeting this OFFENSIVE sweepstakes Twaddle?  My gross sales$ and unit sales are roughly 1/2 what they were for 2013 with the same mix of items, same general pricing theory, and TWICE as many listings in my store Many with multiple quantities. Ebay ''advice'' to help me sell more has been Less Than Worthless up to this point. FREE shipping on low cost items is an absurd non-starter suggestion as so much of the time the POSTAGE is 40 percent or More of  the SALE price of my items. Month after month their ''sales suggestions'' include just flat out SILLY suggestions that would draw exactly ZERO eyeballs to my listings. I truly PITY any suckers who sign up for this FUBAR promotion and then FOLLOW ALL OF EBAY's SUGGESTIONS. Free Shipping, Extended Holiday Returns, GSP, Trending Prices...  Reads like the Roadmap to H*ll in my book.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Orwellwasright This user has validated their user name.

Mon Nov 24 07:31:42 2014


In yet another hilarious Intentional irony, On what will be busiest posting day of the year, sell item page goes down for hours


Sellers have been shut out for going on 10 hours

It is impossible that this is accidental or co-incidental, The proles have been shut out on the busiest posting day of they year.

As of 7:30 est message boards lit  up with frustrated sellers..



 

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This user has validated their user name. by: Rexford

Mon Nov 24 08:03:41 2014

Like all the others above, I just laugh. Our items clearly are not getting exposure.  Now, during what should be the busiest time of the year, our sales are at the worst point of the year.

This leads me to believe that once again eBay has manipulated search in favor of large sellers.  What did Ming call it---a rigged card came.  100% accurate.

As someone stated above, eBay management live in a dream world and they are completely out of touch.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Rexford

Mon Nov 24 08:05:32 2014

Do their so-called consultants sell anything on eBay?

Those who do, do.  Those who can't do, consult.

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by: rhawk This user has validated their user name.

Mon Nov 24 08:28:06 2014

 Go F@#%K yourself ebay.   We don't need motivation or coaching. We need people that know how to turn around a broken eccomerce venue.  You idiots really don't have a clue. Treat sellers like scum, and then tell us we need motivation...FFFF you!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Rexford

Mon Nov 24 09:46:48 2014

I'd gladly enter a sweepstakes to motivate John Donahoe to make an early departure.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: comments This user has validated their user name.

Mon Nov 24 09:59:33 2014

Motivation instead of iron fist is nice to see.

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by: used2luv2sell This user has validated their user name.

Mon Nov 24 10:19:48 2014

Every time I've talked to a CS rep about an issue, which is usually due to low DSR's with great FB, the CS rep has told ME to ''TRY HARDER''.  They have told my sister and friend this also.  I'm sure that's what they have in mind with their ''pro seller tips''.  ''Learn what buyers are looking for'' - Ebay thinks everyone is looking for a freaking cell phone!  I don't care about the ''hot items''; I have my niche & it's mostly used, but things people buy if they can SEE them.  

If Wenig is reading this, he is probably scratching his head and wondering what is wrong with these people?  I just offered them the WORLD!  LOL  

Wenig - It's time for YOU to TRY HARDER!  If this is YOUR best, you should try using your own product and sell an item!  If you want to give advise to sellers - you should ask some of  your AMERICAN large pro sellers for advise before you give it to us, because we can smell BS a mile away & we know how to sell if you would just get the hell out of our way and get out of OUR business!  Go back to being a FORUM - look that up in the dictionary.

Mass Howler - good one!  Nice chuckle this morning, but right on.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Toledo Maude This user has validated their user name.

Mon Nov 24 10:45:26 2014

A lot of sad reading how many sellers have, like myself, watched our sales peter out to near nothing since 2012 eBay “Black Plague” of death on small sellers.

As for me, I am almost giddy with a recent up surge in sales over the past ten days.  From zero, I am experiencing 1 to 2 sales a day.  Heck, Saturday, I even sold an item on Etsy.

The Christmas Rush!  Maybe another three weeks of surging sales, and then it is back zero.  

Fortunately, I did not receive an invitation to participate in motivational promotion.  Just more fluff from a company that has forgotten who made it rich in the first place.  

Benign neglect would be a nice Christmas gift from eBay crack management team!    

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by: whipnet This user has validated their user name.

Mon Nov 24 12:00:32 2014

That's going to be hard when you have no buyers.  I wonder how they plan to accomplish this?  They really are living in eBayland.

I placed my store on vacation indefinitely, which will more than likely be permanently.

What a train wreck eBay is.

*

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by: Linda This user has validated their user name.

Mon Nov 24 13:17:17 2014

I'm not 100% positive but I think 11 Main has had this type of offer going for about 6 weeks now. I know I saw it somewhere....

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Patricia This user has validated their user name.

Mon Nov 24 13:45:15 2014

I don't know if i ever got the invite.  I delete most of ebay's messages without opening especially if they are titled "Tips on Selling", etc.  I vaguely remember one that mentioned a sweepstakes prize but didn't open that one either.  i have been getting popups while i list and relist like "not enough keywords in the title", "lower your price" "raise your price", "offer free shipping" which I also ignore.  Wish I could send a couple back to them like "fix search" "advertise to bring in new traffic", etc.  

When an item sits on Ebay for a couple of weeks with NO views and the I place it on another site and it gets views and sells....then its Ebay who needs the lessons and not me!

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: The End

Mon Nov 24 14:15:16 2014

I would return to Ebay in a HEARTBEAT if it all went back to the 2001 layout.
I did Very Well. Then Donahoe dropped the bomb.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: The End

Mon Nov 24 14:16:04 2014

P.S. "Retro Economics" is trending now.

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This user has validated their user name. by: Philip Cohen
Web Site

Mon Nov 24 14:36:08 2014

“Our items clearly are not getting exposure.” An alternative is that there are simply fewer potential buyers looking, or its a combination of both scenarios. Hard to know given that we are never likely to get an honest answer from the eBay Dept of Spin as we know that whenever eBay spokespersons opens their mouths they are most likely being disingenuous …

Even frog marching the chief headless turkey out the door immediately would make little difference: eBay is now stacked with Johnny Ho’s personally-selected fellow MBA-type cretins …

“Never ever hire an MBA; they will ruin your company.”—PayPal founder, Peter Thiel

Face it guys, the tired old whale has trapped itself in the shallows; too soon the tide will retreat and all that unsupported weight will make it hard for it to breathe and it will soon die from lack of revenue; best you move away now before the soon-to-be rotting carcass starts to really stink—even more than it already does …

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid ... http://bit.ly/11F2eas

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by: fashionista This user has validated their user name.

Mon Nov 24 14:47:25 2014

News Flash ebay, if you just showed our listings for the duration of the auction / fp we paid for and not manipulate search, we'd all sell 100% more.
That's the only solution

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This user has validated their user name. by: RKTOYS

Mon Nov 24 15:36:08 2014

Advice offered by eBay is worthless at best.  I've done everything that I can do short of signing up for free shipping and soliciting rentals.  We're now at the mercy of factors we cannot control - a broken search engine, buyers leaving, etc.

Although the trend for me has been upward, it's clear that I got back into this at the wrong time.  My sell-through rate is abysmal compared to when I was just a kid parting out lots in the late 1990s.  After Christmas, I'll have to cancel the store and see if any sales trickle in under the auctions-only absurdity.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

This user has validated their user name. by: Anonymous Annie

Mon Nov 24 16:22:23 2014

At the staff meeting where everyone was brainstorming on how to improve eBay's profits, *this* idea was the one that edged-out ''having a bake-sale'' and ''let's do a car-wash''.

We know what eBay doesn't know, or can't figure out, or refuses to admit. Namely, that the root of their problems are much deeper and widespread than can be solved by ''motivational gimmicks'' like this one.

Perminate Link for eBay Sets Seller Sales Goals in Motivational Promotion   eBay Sets Seller Sales Goals in Motivational Promotion

by: Massachusets Howler This user has validated their user name.

Mon Nov 24 16:53:31 2014

How about a promotion on ebay where we can earn AMAZON gift cards- LOL!
(Pancake supper)?
Lol- annie.
MH

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by: GrumpyHam This user has validated their user name.

Mon Nov 24 19:48:03 2014

Every time I see this kind of garbage I have to fight a gag reflex. Yeah, I am highly motivated, to flee....

They need to spend their money hiring software people who actually know what they are doing. For many folks the site has been non-functional for most of the day. Just pathetic.

Along with all the other nonsense, software bugs are now the norm at the new eBay.  

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