Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of
Wed Apr 4 2012 09:27:36

eBay Puts Sellers on Alert over Spring Update Policy Changes

By: Ina Steiner

Sponsored Link

eBay is sending various emails to sellers reminding them about how its Spring Update will affect their listings, including one email about its new Top Rated Seller requirements, and another about its modified Duplicate Listing policy affecting auctions.

One seller, who wished to remain anonymous, said he received the following email from eBay:

"We recently notified you about changes to the Duplicate Listing policy that was announced in the recent Spring Seller Update. According to the Duplicate Listing policy which ensures sellers don't list in a way that clutters the buying experience and hurts the overall marketplace, sellers should not list duplicate Auction-style listings. If you have duplicate Auction-style listings, we may remove them at our discretion. Only inventory that lends itself to the auction format-such as hard-to-find or high-demand inventory and sells at nearly 100% of the time should be listed as duplicates.

Please be reminded that these updates to the policy replace the 30% sell-through rate requirement we communicated earlier. If you create too many listings that don't sell nearly 100% of the time, it may result in removal or reduced visibility of your listings. Be sure to review your duplicate Auction-style listings now to ensure they follow these new guidelines. Continued violation of the policy may result in being subject to a range of actions, including limits to your buying and selling privileges and suspension of your account.

Have a great day and thank you for selling on eBay,
eBay Selling Team"

The seller who received the auction notice from eBay asked, "So this is actually changing the policy removing the 30% rule?"

eBay rolls out major Updates impacting sellers 2 - 3 times a year, and sellers often find it difficult to keep up with all of the changes. The duplicate policy changes seems particularly confusing ("Now for identical items, Auction-style listings with the Buy It Now option will be considered duplicates to Fixed Price listings or to other Auction-style listings with the Buy It Now option. Also, sellers shouldn’t list duplicate Auction-style listings as eBay may remove, block, or reduce the visibility of duplicates that don’t sell nearly 100% of the time.")

As noted in today's EcommerceBytes Newsflash, eBay also sent emails to Top Rated Sellers (TRS) explaining how they would be affected by the changes to new TRS requirements. One email sent to a Top Rated Seller stated, "You already upload tracking information, so you're on track to keep your Top-rated status.To maintain your discounts, add the combination of 1-day handling and a minimum 14-day return window with a money-back refund option to as many of your listings as possible."

Are you receiving customized notices from eBay, and how are you coping with the Spring changes?

Comments (22) | Leave Comment | Permalink
Readers Comments

Perminate Link for eBay Puts Sellers on Alert over Spring Update Policy Changes   eBay Puts Sellers on Alert over Spring Update Policy Changes

by: sickandtired This user has validated their user name.

Mon Apr 9 09:12:08 2012

Once again tptb show that they have no real grasp of how this place actually works = at least how it used to work when even small sellers could make a decent return.

This 30% figure is ridiculous - how do you know in advance what percentage of your auction items are going to sell? Absurd!

Also, once again ebay is trying to stuff all of us into its "one size fits all" box.  I agree that the Chinese sellers are indeed guilty of cluttering up the site with pages of dups of brand new dollar store crap, but why not just deal with them instead of restricting the rest of us.

I sell mostly china and like many dealers who handle dinnerware, stemware and flatware, listing (on auction) piece by piece is the way to encourage buyers to get several items for their service. I might put up a dinner set on auction that has 12 of everything and I want potential customers to see that. I don't use BIN - items that don't sell on auction get moved to my ebay store and that is where the listings get pared down to 1 per item with a quantity available.

We went through this nonsense a while back when ebay restricted "duplicate" listings to a quantity of 10.  They backed down on that before, so we can only hope that they do it again.

Perminate Link for eBay Puts Sellers on Alert over Spring Update Policy Changes   eBay Puts Sellers on Alert over Spring Update Policy Changes

by: LSP This user has validated their user name.

Mon Apr 9 22:24:28 2012

Regarding duplicate listings, I've seen auctions from China consisting of tiny, junky toys that take up to 10 consecutive pages for only 4 or 5 different items. It's page after page of duplicate items. And no one bids on them.

I feel sorry for the sellers who get their auctions caught up in the middle of it because everyone just scrolls through these pages as fast as they can in order to get beyond them.

It was probably, in part, due to these listings that Ebay had to change the duplicate listings policy.

Click to view more comments
1 2 

Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page

Login for AB Verify
Be sure and use your email address and password to log in.

 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.