|Wed Dec 5 2012 08:49:27|
How Will Deluge of Motors Listings Impact eBay.com Search?
By: Ina Steiner
In a surprise announcement on Tuesday, eBay announced it was merging listings from eBay Motors into core search results on eBay.com. eBay spokesperson Todd Witkemper said having two sites was confusing to customers and said the change would roll out in April.
eBay launched eBay Motors as a separate site within eBay on April 24, 2000. On its 13th anniversary, eBay Motors Vehicle listings in all Vehicles categories will be integrated into eBay.com while continuing to reside on the eBay Motors site.
The move is reminiscent of eBay adding Store inventory to core search results. At the time, some eBay sellers said it overwhelmed search results and made it more difficult for shoppers to find their listings.
Just how good a job will eBay do at differentiating between searches for toy cars and searches for real cards? As I asked in today's news story, will a search for "Mini Cooper convertible" bring back Mattel's $26.99 Ken and Barbie Mini Cooper toy alongside a $26,000 Mini Cooper automobile?
With little to no reaction on discussion boards that I could find, I suspect sellers haven't fully absorbed what the announcement means. Let us know what you think!
Update 12/6/12: See eBay Clarifies Motors to Core Announcement.
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