eBay added an Amazon-style Buy Box to its new catalog Product Pages as it feels pressure to show Wall Street analysts progress in its Structured Data Initiative. But there's a major problem that is causing a poor buying experience: Some Product Pages indicate a quantity in the title.
That means if a buyer makes a purchase from a seller who "wins" the Buy box who is listing a quantity of one, but the title for that Product Page says a greater quantity than 1, that buyer will likely be very disappointed when he or she doesn't get more than one item. (See the screenshot on this page
The gaffe is a major embarrassment to eBay CEO Devin Wenig who calls himself a technology leader in his eBay bio and who is counting on the catalog approach to turn things around for the company. An eBay moderator admitted in November he didn't know the cause of the problem and was unable to answer questions about how eBay selected titles for Product Pages.
This thread, "Product Landing Pages Are A Disaster If You Let People Purchase From Them," explains the issue, and includes eBay's response where the moderator acknowledged the problem (but has not returned in over a week).
As the original poster
writes, "Allowing people to purchase from these Product Landing Pages (see screenshot from buyer topic) is a disaster. This shows a 20 pack of violet tape, but the buyer might get 20 rolls of black tape, 10 rolls of black tape, 5 rolls of black tape, 2 rolls of black tape, or one roll of black tape... or some safety glasses!... instead. In this case, he got 1 roll of black. How can this possibly be happening?"
"Yeah," the eBay moderator sheepishly writes, "this is an important issue that we're trying to address. In some cases listings are associated to the wrong product, which leads to this experience."
He suggested: "You can report such items by clicking on the flag next to the item and we will immediately review and disassociate any irrelevant listings from the product page."
In response to a question, the eBay moderator wrote, "I haven't looked at each listing but it's quite possible that some listings were associated to this product by eBay. As I mentioned, we're working on a holistic solution to prevent such wrong associations."
A reader wrote to us this morning to say it has already cost them negative feedback:
"I am a power seller on eBay and have run into a serious glitch that has cost me negative feedback. In eBay's quest to look more like Amazon, I have noticed that the Item title provided by eBay does not match my title even though I am listed as the seller. It is my picture, my description, and my price but not my title. The problem is that the title is one from a multiple quantity listing and I only sell singles. I have no idea who to contact on eBay about this."