The sellers have spoken, and Amazon is number one. That's the headline, but there's more nuance in the results of this year's Sellers Choice Awards for Online Marketplaces.
It was very close between all five of the top-rated marketplaces, and two of those are niche sites. Even Amazon itself restricts sellers in many categories.
For that reason, it's important to go beyond the overall ratings and dig into the comments that readers left for each of the venues through which they sell. In Sunday's issue of EcommerceBytes Update, we devote an article to each of the venues that made it into this year's Sellers Choice.
In the section called, "Reader Comments: The good, the bad, and the ugly," sellers get specific about the joys and pitfalls of selling online. Knowing that marketplaces pay attention to Sellers Choice, readers also share their suggestions for making the venues better for sellers.
One suggestion that is especially important in the days of Google pay-to-play exposure: do more to advertise your site. And speaking of advertising - sellers said don't run ads for off-marketplace retailers on sellers' listings.
Another challenge sellers face was typically referred to as "Chinese sellers." Readers described the challenge competing on marketplaces that provide preferential treatment to mass-manufacturers (most often from countries with cheap labor). Preferred treatment included greater exposure to shoppers while not requiring them to follow the same rules smaller sellers must follow.
While those comments are general in nature, readers also provided specific critiques for each marketplace. And because EcommerceBytes readers represent a range of sellers, from casual sellers to "powersellers" and beyond, they sometimes had different takes on the same venues.
You can find the 2017 Sellers Choice overview in this article
, which links to the results for each venue, and feel free to come back and weigh in on the results.