Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of
Sun May 2 2021 15:36:01

Will eBay Copy Etsy's Unpopular Offsite Ad Model?

By: Ina Steiner

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eBay CEO Jamie Iannone told Wall Street analysts on Wednesday it would launch experiments this quarter to further monetize the site through the following new advertising models:

- Promoted Listing Ads for auctions;

- CPC ads;

- Offsite ads.

eBay Promoted Listing ads are CPA - Cost Per Acquisition. The seller doesn't pay unless an item sells, though the shopper doesn't have to buy the item right away. The CPC ads eBay is testing stands for Cost Per Click. The seller pays when a shopper clicks on the ad, regardless of whether they purchase the item.

Currently Promoted Listing Ads are available only for fixed-price listings.

One of eBay's tests is an offsite ad ... Read More

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Wed Apr 28 2021 16:03:54

eBay Standard Envelope Expands to Stamps, Postcards, Money

By: Ina Steiner

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If you sell something cheap on eBay that fits in a regular envelope, you might be okay with adding a stamp and dropping it in the mail. But it leaves sellers vulnerable to Item Not Received claims, and not offering tracking can hurt their ability to qualify for Top Rated Seller. The alternative is to send it with tracking, which is expensive relative to the selling price.

That's why eBay launched a new shipping option for sellers in the trading cards category, and while the reviews have been mixed for eBay Standard Envelope, eBay is expanding the shipping option to more ... Read More

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Tue Apr 27 2021 21:55:37

eBay Ploy to Attract High End Inventory

By: Ina Steiner

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eBay told sellers about its escrow service for high-end watches earlier this month, and this week, it told the rest of the world through a post on the eBay corporate blog. The news got picked up in the press, including the Robb Report, a publication for the affluent and aspirational.

"Benefiting both parties in the transaction process, escrow is now available to those buying and selling luxury watches over $10,000, expanding the payment options for luxury watch enthusiasts in order to foster an even more seamless experience," eBay explained. It also rolled out escrow on eBay ... Read More

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Thu Apr 22 2021 11:26:09

eBay Patents a Privacy Feature for Local Selling

By: Ina Steiner


A patent filing gives further evidence eBay is interested in offering more options for local selling as buyers and sellers turn to sites like Facebook Marketplace to trade in person.

In the patent filing, eBay said the risks of online selling have been increasing over the past several years, including identity theft and online and real-world stalking. The "Crowd Sourcing Locations for Seller Privacy" patent filing, filed on December 29, 2020, explains in the Background section:

"Concerns about privacy when operating in an electronic environment have been increasing over the past several years. The Internet environment has made personal identification information ... Read More

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Tue Apr 20 2021 20:18:40

Some Sellers Report Dramatic Drop in eBay Ad Impressions

By: Ina Steiner


A seller alerted us to a problem with eBay Promoted Listing Ads, and we found sellers discussing the issue on this thread on the eBay boards. A few shared screenshots of charts showing a sharp decline in impressions coming from their eBay ads. 

The original poster's graph showed traffic fell off a cliff in the first days of April and hadn't recovered by the time they started the thread on April 12.

A seller replied the same day (April 12) that they had seen a noticeable drop over the past 4-5 days. 

Both sellers saw a similar ... Read More

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