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Sat June 17 2023 11:42:09

Etsy Inserts Search Links in Sellers' Photos

By: Ina Steiner

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When a shopper lands on a seller's listing on Etsy (or eBay), the seller wants to optimize the page so the shopper will click the Add to Cart button and purchase the item. So when sellers see marketplaces try to take shoppers *away* from their listings, they get peeved.

Etsy (and eBay) sellers have been forced to resign themselves to the fact that marketplaces insert ads in their listings, but it doesn't stop there. A reader wrote to us on Friday to let us know Etsy added a "photo" to their listing that includes hyperlinks that, if clicked, take the visitor to search results pages:

"A potential buyer had an inquiry about an item I was selling on Etsy. As I was scrolling through (my) pictures I noticed the last picture had text inserted inside bubbles. The bubbles were tags I used when I made the listing so that it could be found. 

"Etsy has inserted them into this picture box and when you click on them it takes you out of the listing and to a search results page."

We went to a random listing on Etsy and scrolled through the photos. The last "photo" contained a label "Related searches" and included the following links to search results pages for tags the seller had included in the listing: "personalized candy jar"; "personalized ceramic candy jar"; "ceramic candy jar"; "jars for candy"; and "personalize ceramic candy container." 


When we clicked on "personalized candy jar" in the seller's "photo," it took us to a search results page on Etsy for that search term:


The seller's reaction to finding Etsy had inserted a similar "photo" containing links that took shoppers away from her listing: "Sales are bad enough for us sellers and then they go and do this??!!! Guess I will be focusing on eBay again."

Sellers had first noticed Etsy inserting links in their photos in February, which we reported on the AuctionBytes Blog in a post titled, " Etsy Tests Appear to Send Shoppers Away from Sellers' Listings."

That instance appeared to have been part of a test. In the example we saw reported at the time, Etsy had inserted a prominent "Find similar items" button it overlaid on the seller's product photo of a $69 listing for a handmade ceramic mug.

Another issue that sellers may have with the latest feature (or test?) is that it isn't clear to shoppers that clicking on the links would take them to results that include *other* sellers' listings. Shoppers might assume that since the seller is responsible for the photos included in their listings, that it was the seller that added the links. The label "related searches" that Etsy features at the top of the "photo" could be confusing to shoppers.

It certainly may have sellers wondering about the wisdom of investing in marketing to drive shoppers to Etsy listings given the fact they may be enticed away to other sellers' listings. Let us know what you think.

Update 6/17/2023: I was reminded that eBay also encroached on the photo section of sellers' listings as we reported in October.



Comments (40) | Permalink

Readers Comments

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Stone Cutter This user has validated their user name.

Sat Jun 17 12:11:57 2023

*** So they jerk around the Buyer?  ***

This is SO desperate on Etsys part. It makes me wonder who’s job is on the line because sales on Etsy are dwindling. How low will this company go.

What if the buyer was actually interested in the listing item? And now, Etsy takes the buyer completely out of that listing. If Etsy jerks around the buyer, they won’t be back to the website.

What an ignorant company run by a bunch of idiots!

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Doggoneit This user has validated their user name.

Sat Jun 17 14:27:01 2023

I could tell you what I think about that, but I fear your site would self-combust.

Suffice it to say I do not direct anything, anywhere, towards my shop there; all the attention goes towards my own website.

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: LDWCallsOut This user has validated their user name.

Sat Jun 17 15:41:30 2023

I read about this in the Etsy Forums yesterday, but I haven't seen it in any listings.  Guess I am not in that test, yet. Totally agree with Stone Cutter that this is messing with shoppers.  I wouldn't shop on a site that abused every opportunity to send me back to their poorly coded SEARCH results.  And, unlike the average person, I have plenty of $$$ to spend.

I wondered what was in the pipeline when I noticed the tags vanish from listings.  Now we know.

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Dea This user has validated their user name.

Sat Jun 17 16:54:10 2023

I have it on all my listings it is a picture they had added, other than the ones the give us to use.  I tested 20 of my items that have all photo slots filled and it is there in a space etsy created.  Right here is the reason to never drive your social media to etsy, never do paid ads on google/facebook/instagram to your etsy store.  Etsy works all the time to find ways to drive them out of our shops, instead of encouraging them to purchase from our shop.  Your own website is the way to go, when you are ready, and drive all your outside traffic there.  Somedays I think etsy can't do anything else that would infuriate me, and they continue to prove me wrong.  The good news is, its not often I have discovered that customers look at all the photos.  I think in my last photo I am going to ad something with arrows that says "this black box will take you outside "my shop" - name, and into other sellers items"  I am going to make it fun/colorful and have my logo, now to go design it and add it too all my 1,050 listings. Screw etsy!!

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: Ina

Sat Jun 17 16:54:28 2023

I updated the post to include a link to our report from October when eBay did something similar, advertising its Vault in a "photo" on sellers' listings.

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: The End

Sat Jun 17 21:17:21 2023

Well, Son of a Bitch !

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: COVID-19

Sat Jun 17 21:57:04 2023

It's almost like these websites don't want their sellers to make successful sales. 😢😭

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: pace306 This user has validated their user name.

Sat Jun 17 22:19:05 2023

Well, if "big brother eBay " can do it, why cant "little brother" Etsy do it?

Make every sale by making ANY sale and screw the individual seller .....

Mantra of the greedy platforms.

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Lisa This user has validated their user name.

Sun Jun 18 01:03:44 2023

Hopefully, this test will FAIL. And on a positive note, etsy has  made the black box so ugly, it looks suspicious.  

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: The End

Sun Jun 18 08:30:13 2023

I signed out, "traveled" the site as a Guest.
Found one of my items in a search.
Clicked on it.
Then, I clicked on the black box in my listing, and Low and Behold :
Every time I clicked on a button in the box, TONS of my items came up on the search page along with stuff from other sellers.
But I seemed to have out numbered the others.
Possibly because I have the distinct honor of having created the most unique, collectible and heirloom - quality items.
So mine is and UNeven comparison.....but it seems it may boost my sales....
We'll see.....

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Stone Cutter This user has validated their user name.

Sun Jun 18 13:05:19 2023

@ The End

Etsy has your IP Address and they know what you look at. Your shop items will show in the search because you sell them.

I’m in the test. Every shop I view now has this black box. When I search from this box, Etsy displays items I had previously viewed if the items fit the search criteria.

And this is similar to my homepage which is filled with items I had previously viewed and items that are similar.

Every shop member will see something different in “search”.

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: The End

Sun Jun 18 14:06:15 2023

Interesting......

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

This user has validated their user name. by: Rexford

Mon Jun 19 04:43:38 2023

What else would you expect from Little eBay?  

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Chicago48 This user has validated their user name.

Mon Jun 19 05:24:58 2023

I read about this in the Etsy Forums yesterday, but I haven't seen it in any listings.
^^ I tested it using the search term personalize candy jar and then using the term collectible casey pottery.  Both times I noticed a black box picture the last one and it seems that ETSY is indeed inserting diversions to other products.  What else will they do?

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Chicago48 This user has validated their user name.

Mon Jun 19 05:30:09 2023

Here's a discussion on Etsy: https://community.etsy.com/t5/Marketing-Your-Business/Listing-photos/t
d-p/142195977

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: regina This user has validated their user name.

Mon Jun 19 07:19:51 2023

Yet they still only give sellers and shoppers only TWO drop-down menus in which to use to customize products.  Amazon handmade has provided 10 drop down menus from day one.   Inexcusable Etsy.  I can’t add some listing on Etsy cause there is not enough drop down menus available in which an actual handcrafted made to order product needs.  Shame on that department at Etsy.  

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: KatyDids Cards This user has validated their user name.

Mon Jun 19 08:05:27 2023

I am seeing this in my Etsy shop now too. Talk about adding insult to injury! I wonder if there is any legal recourse sellers may have, we pay for our listings, and Etsy wants to direct traffic away from our shops? If the links were for other items inside our shops that would be one thing, but to send people out of my shop to a competitor's shop just isn't right.  

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: I_Fix_Dolls This user has validated their user name.

Mon Jun 19 08:24:02 2023

My opinion is that sellers should be able to file a class action suit. When you rent an apartment, you don't expect your landlord to move in his grandmother to live with you. Isn't paying to have your listing on a venue, similar to renting an apartment? You pay for the use of it following all the rules of policy, shipping descriptions etc, and they STILL take over with their ads in your listing?

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: cvsharkey This user has validated their user name.

Mon Jun 19 08:44:01 2023

...and what if the buyer had landed on the sellers site to begin with by way of an off-market ad, which locks in for 30 days? Etsy is running out of legit methods to screw over the sellers. The only ones who don't seem to care are the mass-market sellers from China. I'd bow out if I were still selling on Etsy. I left because of their off-market mandate, but even before that those "similar products" added to my listings had my buyer believing I was competing with them. (I sold product used by my customers to create finished product but did NOT sell any of what they created.)

Perminate Link for Etsy Inserts Search Links in Sellers' Photos   Etsy Inserts Search Links in Sellers' Photos

by: Queen of the Jungle This user has validated their user name.

Mon Jun 19 08:51:37 2023

The people who run Etsy do not have the best interests of the sellers at heart.

They are not normal human beings.  They don't even care about actual people even though they claim to "make commerce human" or whatever their BS mantra is.

I'm glad that we can come here and exchange thoughts and information, but I don't think any of us has enough money or time to start a class action lawsuit.

The only thing the Etsy execs will notice is if they get hauled away in handcuffs.

Other than that it's business as usual.

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