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Thu Sept 22 2022 21:22:42

Etsy Distracts Buyers with Search Filters Inside Listings

By: Ina Steiner

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You're about to click on the "Add to Cart" button for a pair of dangle earrings on Etsy, but wait - underneath the photo, you see more options to keep browsing other listings:

Filter by price or estimated arrival date for dangle earrings:

"Under $25"
"$75 - $25"
"$100 - $75"
"ETA by Sep 26"
"ETA by Sep 29"
"ETA by Oct 6"

We've heard from readers who are furious about the new feature, which we could see for ourselves in listings we found when searching for items directly on Etsy or through Google.

One seller who has operated two shops on Etsy for the past 10 years wrote, "Etsy is deliberately directing our traffic to other shops! How can they get away with this?? We PAY for those listings not to mention advertising that I pay for that's very expensive. Now they are using MY money to send buyers to other shops."

Another described the issue and said, "This is so like eBay it should not surprise anyone... race to the bottom of resellers with lowest prices. barf."

We found that when we clicked on one of the options in a listing, Etsy didn't open a new tab - it took us out of the listing to a search results page showing listings from other sellers. 

There appear to be unintended consequences already - one seller who was commenting on a thread on the Etsy boards said they planned to change their tags to try to foil the feature. But that could hurt the visibility of their listings in search.

Another seller pointed out what should be obvious to Etsy management: "at some point, endless choices are no longer fun for buyers."


There are lots of other reasons sellers might object to the new feature, including the fact Etsy does not seem to have announced it before rolling it out, and the timing - just as people are trying to get a jump on holiday shopping.

Let us know what you think of the feature overall, and the specific price and date options Etsy is displaying.



Comments (24) | Permalink

Readers Comments

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Queen of the Jungle This user has validated their user name.

Thu Sep 22 22:15:49 2022

Without a doubt, one of the worst scams that Etsy has ever come up with.   In fact, it's so bad that I can't believe it's even legal.

We pay for our listings and in many cases, an extraordinary amount for advertising to try and get customers to buy our items.  Imagine how I felt when I read the forum thread that showed what they were doing- my heart sank as I realized the explanation as to why I have thousands of views but no sales.

Etsy has been literally hijacking my buyers!  They have it set up so that as soon as someone clicks on the listing, they are shown buttons underneath the photo that give different prices and arrival times.

At first it looks like they are for listings within my shop, but NO!  As it turns out, when they click on one of the buttons, it takes them AWAY from my shop to someone else's shop!

Something needs to be done about this asap.     They are killing us before the holidays.   Things are bad enough with this horrible economy.

I cannot believe that they hire idiots like the ones who came up with this stunt.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Dea This user has validated their user name.

Fri Sep 23 00:16:56 2022

The thing that really gets me is that many of us are paying for Etsy ads, and driving traffic through social media and other off platform ads.  I don't spend my money to make sales for other sellers, so am pulling all my ad spend and social media to Etsy until they get their act together.  Apparently they are not busy enough so that have to dream up this nonsense.  

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Sa11yanne This user has validated their user name.

Fri Sep 23 02:59:42 2022

I saw this the other day but think its been up and running for quite some time going on the some of the posts on the Etsy Forum, i would say at least well over a month!
i really cant believe that Etsy think this is a correct way to run a business, using sellers listings and items to get any sort of sale so they can get their fees coming in still, to me it feels very underhanded and this could hurt many shops, especially the shops out there who sell items over £200, as there is no filter there for their items to be shown.
A lot of sellers recently have said they dont understand what happening with thier sales and they do not even seem to be getting any favourite clicks anymore either, their dashboards are completely dead but their listing views have gone up!! yet overall shop visits are way down, this is because Etsy are now dragging potential buyers away from their shops and onto someone elses items, not giving them time to even click the Fav button so its saved for later or to even browse their shops, this has got to be the most damaging idea that Etsy has come up with to date.
I feel so sorry for those sellers who are paying out a lot of money per day on Etsy Ads to get more exposure, they could end up with no return at all because the buyers have gone else where, i really hope this awful idea  does not stick around for long or alot of shops out there who rely on the Christmas purchases could be very disappointed.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

This user has validated their user name. by: The End

Fri Sep 23 07:23:47 2022

Thank the Heavens I have Zero Competition so, none of that nonsense......yet......

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Queen of the Jungle This user has validated their user name.

Fri Sep 23 09:29:41 2022

I am continuing to research this issue and found that none of my competitors, the big ones with thousands of sales, do NOT have the buttons on their listings.

How is that even possible and why would Etsy do something like that?  I am trying different kinds of searches for my items (many other shops carry this particular brand of vintage jewelry) and it amazes me how many of them DO NOT have the buttons.

Anyone else seeing this?

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: cheeky This user has validated their user name.

Fri Sep 23 11:42:20 2022

If they are going to continue with this intrusion, at least put it at the bottom where the other "similar items" from other shops are....this is total BS...

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Snapped This user has validated their user name.

Fri Sep 23 12:24:52 2022

“… none of my competitors, the big ones with thousands of sales, do NOT have the buttons on their listings.”

This part’s even worse.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: LDWCallsOut This user has validated their user name.

Fri Sep 23 13:06:14 2022

I hadn't seen this until today, when I looked for it after reading this topic.

No, not all listings have this under the photo.  

When you click on one of the options buttons, you may -- or may NOT -- be shown a page of items that are a match for, or even vaguely similar to, the item you first clicked on.  Even though the searches I did showed results with more than a dozen identical items from different sellers within the same price range.

It's typical Etsy code that often ignores what you're searching for.

I wouldn't bother adjusting tags or text or photos yet.  I never saw this until now, so it might be a test?

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Enoch This user has validated their user name.

Fri Sep 23 13:59:53 2022

Who ever thought of this and who ever authorized it's implementation need their heads seen to, It is misleading and confusing because the way it is worded it would lead you to believe that it refers to the item you are viewing.

Here we are again just another one of the underhanded dirty tactics this company use to conduct their business, sellers work dam hard to drive traffic to their shops either through their own means or paying Etsy for ads why would I pay for ads that will bring in potential customers to my items and then direct them straight back out to totally irrelevant products and shops, These tests have a direct impact on sellers livelihoods.

I wonder how Etsy would like it if buyers went to log into Etsy one day only to find a direct link to Ebay instead.  

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Queen of the Jungle This user has validated their user name.

Fri Sep 23 18:35:28 2022

I think that this article and all the comments have had a good effect.

It looks like Etsy has pulled back on their little experiment.  I am not seeing it on all  my listings although can't figure out why it's on some not the others.  Other people are reporting in the forum post that the buttons are going away.

I know it's asking a lot, but we can only hope that they let well enough alone, at least till after the holidays.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Sa11yanne This user has validated their user name.

Sat Sep 24 05:10:26 2022

I am not seeing the price option under a few shops now i know had it on all their listings, i really hope this has gone now and we can all get back on track and start getting sales coming through again, and if it has been scrapped i hope they dont bring it back again............... ever!!!!

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: LDWCallsOut This user has validated their user name.

Sat Sep 24 13:04:53 2022

It's not gone.  I am still seeing it on some shops.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Sa11yanne This user has validated their user name.

Sat Sep 24 15:32:27 2022

I was so wrong, apparently it's still there, and one new thing i have noticed if someone clicks on any of the new price filters, none of my items are showing up in the search results for that filter, even if a narrow it down, to country and shipping time, i have 5 of one similar item, with the same tags and in the title, clicked on someone elses item, clicked on the under £50, narrowed it down and absolutely nothing came up of mine! just how many sellers out there are not even being seen now,and we wonder why the Etsy search number on the stats are so ridiculously low, the whole thing is a complete nightmare.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

This user has validated their user name. by: Rexford

Sat Sep 24 17:14:59 2022

Anything for a buck. This is pretty sleazy.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Queen of the Jungle This user has validated their user name.

Sat Sep 24 20:58:10 2022

This whole debacle is like being in a crazy fun house.

Some of the shops still have the buttons, most don't. BUT then it all depends on what kind of device you're using to search.

Depending on if you use a phone, a tablet or a computer you get different results.

The people who run Etsy are sociopaths.

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: mylvhome This user has validated their user name.

Sun Sep 25 13:56:27 2022

I may have just made my last listing on Etsy. This is beyond ridiculous. Who thought this was a good idea? Besides the obvious issues with redirecting customers from my paid listings, the results are poor, distracting and just completely wrong. I have tested many of my listings and the searches I am redirected to are abysmal....customers will be distracted and just leave when they are shuffled around to irrelevant listings. This is basically a sales prevention tool. Are you listening Etsy?

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: gabi66 This user has validated their user name.

Sun Sep 25 23:25:30 2022

If you are buying ads  on etsy stop them right now, you are paying etsy to advertise cheaper or faster right under your photo of the listing a buyer just clicked on your ad that you gave money too Etsy for.  How ridiculous is that?  Not only that, they are putting buyers in a never ending search loop. Or what about the buyer that comes in from an offsite ad and then gets lost in search because they were told to click on cheaper.  When I clicked on one of the filters it literally took me to something not related to my item same craft but not what the customer would be looking for, so Etsy thinks they can now read our  buyers minds?  

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: gyanarthi This user has validated their user name.

Mon Sep 26 00:36:13 2022

Unbelievable...I've been wondering why I have the same number of visits as views, and hardly any likes or follows... not to mention no sales....Apparently, buyers get to one of my listings and immediately go somewhere else... I've always had lots of views - folks looking to see what else I'm offering.  No more!! ETSY's making money off of this somehow... this is the sleaziest company I've ever dealt with... No doubt, sellers are ETSY's main product not our sales... this product can barely stand it anymore...

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Etsy Seller This user has validated their user name.

Mon Sep 26 00:36:26 2022

Because my items are made with much more expensive, rare and higher quality yarn, my items get mixed with the reseller sweatshop crap, as it is. Etsy refuses to tell the difference between wool and cotton - my customers want cashmere and are shown cotton.
I get photos of other shops items with inquiries of "can you make this in camelhair?" Not for $15 and free shipping, I can't!
Fairly certain a recent client that had asked all the questions and decided they were going to 'add to cart' and buy, were shown all the cheap alternatives, so another sale went poof! Gone.
A repeat buyer sent a message asking for me to make them a cotton item - which is fine, as it would be a custom item, sized for them from my records (my clients sizes are carefully kept, along with their preferred fiber and style), but as they haven't responded to my questions and suggestions regarding colors, I'm thinking they used Etsy's "research" (to which I say, good luck finding a sweatshop reseller that will make an item for them in the sizing they need), I have to say 'so long' to yet another sale.

Etsy search is bad enough; I look for things in shops that I know handle what I'm looking for (as I buy from them often) and Etsy shows me nearly everything but what I want.
Personalized search, my butt!

Perminate Link for Etsy Distracts Buyers with Search Filters Inside Listings   Etsy Distracts Buyers with Search Filters Inside Listings

by: Stone Cutter This user has validated their user name.

Mon Sep 26 01:33:51 2022

If it wasn’t for “Low Class”, Etsy would have “No Class” at all.

What a horrible and desperate attempt to make money. Instead of putting money back into Etsy Sellers, Etsy decided to purchase two companies in the UK and Brazil, which so far, have been losers.

When will the Etsy Board wake up! When will “The Board” learn that they need actual management with a true vision to make Etsy unique, instead of just another Walmart.  

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