|Wed Sept 1 2021 10:05:29|
Facebook Launches Its Version of Top Rated Seller Badge
By: Ina Steiner
You've seen them on eBay, and this month they roll out on Etsy. Now Facebook is getting in on the act by rolling out badges that designate sellers as being better than the rest.
Facebook announced this week, "To help buyers make more confident purchases and easily identify shops on Facebook and Instagram, we are testing a new label that identifies shops offering consistent shopping experiences."
On Facebook, they're called "Preferred" Shops, and the "Preferred" label will be displayed automatically for qualifying shops. The criteria Facebook considers:
Preferred shops provide the following for most products:
- Free shipping
- Purchase protection
- Order tracking
- 30-day returns
As of now, at least, the badge will only display for shoppers using the Facebook app for Android or iPhone. The help page
doesn't display exactly what the badge will look like. (If you see them in the wild during testing, let us know.)
Let us know what you think of the programs and whether such badges make a difference to you as a buyer or as a seller.