
Etsy launched a Star Sellers program today that some are calling an eBay Top Rated Seller copycat. "It appears exactly like eBay's "Top Rated Seller" program," a reader told EcommerceBytes.
The only difference the reader could see is that, "with eBay, a seller received discounts on shipping rates, on Etsy there is only a promise of future drops in search results."
Etsy said the new Star Seller program is a way for it to reward shops that consistently offer an excellent customer experience in the areas it knows are important to buyers: responding to messages quickly, shipping, and 5-star ratings.
"It’s important for shoppers to easily identify sellers who will meet their expectations, so starting in September of this year, sellers who consistently perform well in these areas will earn a special shop badge."
On the 1st of every month, Etsy will determine if sellers have earned Star Seller by looking back at the last three months of their shop's performance. It will review the following criteria:
Response rate: You respond to 95% or more of initial messages from buyers within 24 hours (just the first message, not ongoing conversations).
Shipping: 95% or more of your orders ship within your stated processing time and with tracking* or you purchased a shipping label on Etsy. Digital orders will not require tracking information.
Tracking is part of the shipping criteria if you’re a seller in the US or your shop currency is set to USD. If you’re outside of the US or use a shop currency other than USD, find out how we determine the shipping data for your country here.
5-star ratings: 95% or more of your reviews have 5-star ratings.
Orders, sales, and shop tenure: You’ll also need to have at least 10 orders and $300 in sales (before shipping and taxes) within the three month review period, and have been on Etsy’s platform for 90 days since your first sale.
Let us know what you think of the
new Etsy program and how it compares to eBay's Top Rated Seller program.
And to help Etsy sellers who may be unfamiliar with eBay TRS, please share your thoughts to help them understand the pros and cons of the program. The programs may not be identical, but it may prove helpful in anticipating what's ahead.