Amazon's Seller Trust team surveyed sellers on the process for appealing listing violations. This is a sensitive issue for sellers, with some believing marketplaces allow automated "bots" to run amok, leading to mistakes.
Companies have sprung up to offer consulting services to Amazon sellers on creating "plans of action" (POAs) and other tactics to avoid or fix problems.
Amazon's recent survey asked questions such as, "When was the last time you appealed a policy violation for a listing," and "On average, how many appeals do you submit per month?"
One longtime poster on the Amazon seller boards said
the survey missed the mark - instead of asking how many appeals
a seller makes in a month, the survey should have asked how many restrictions
they receive in a month, how many restrictions are incorrect, and how many sellers succeed in getting mistakes corrected.
Amazon indicated what types of problems sellers may have with its appeals process by asking, "When resolving listing violations, please rank the following challenges you experience by dragging each item in order of CHALLENGE, with 1 being the most challenging." It offered the following options from which sellers could select:
- Unclear how I violated the policy
- Large amount of listings that I have to appeal
- Unclear how to appeal
- Did not get notified of the listing violations
It also provided an open-ended question sellers could answer - "What would make it easier/faster for you to appeal listing violations?"
What do you think of Amazon - and other marketplaces' - ability to detect listing violations; the process used to crack down on sellers; and the appeals process?