|Sat July 27 2019 17:23:23|
Etsy Focuses on Free Shipping in Marketing Email
By: Ina Steiner
Etsy wants free shipping to be a core part of the shopping experience on its marketplace, and it sent a marketing email on Friday to entice shoppers.
An email with the subject line "Free shipping: geometric plants, gems and more" featured a made-to-order terracotta planter with the message, "Happy Friday! Feast your weekend-ready eyes on these top trending, artisan-made finds. One more thing: items $35 and over ship for free."
Clicking the "Shop Now" button in the email sent shoppers to a page featuring geometric planters priced $35 and over, all offering free shipping.
Earlier this month, Etsy informed sellers it would provide them with tools and support to help them guarantee free shipping to US buyers who spend at least $35 in their shop. "By making it easy for sellers to offer free shipping, Etsy will empower them to better meet buyer expectations and more effectively win customers in today's changing retail landscape."
"Sellers around the world are able to participate in this initiative. Etsy will be providing sellers globally with tools and educational resources to help them adopt a free shipping guarantee for US buyers. In addition, beginning on July 30, 2019, Etsy will give priority placement in US search results to items that ship free and to shops that guarantee US buyers free shipping on orders of $35 or more. This means that shoppers in the US will primarily see items that ship free and shops that offer free shipping on orders of $35 or more in the top and most visible rows of search. Etsy will begin actively marketing this free shipping initiative to buyers starting in September, with the goal of driving more traffic to the Etsy marketplace and sellers' shops."
As you see Etsy ramp up its free-shipping marketing, let us know what you're seeing and how it's impacting your traffic.