|Sun July 14 2019 21:22:29|
Survey Finds Sellers Skeptical of New Etsy Shipping Initiative
By: Ina Steiner
On July 9, 2019, Etsy announced it was launching a new initiative
to make free shipping a "core part of the shopping experience" on its marketplace. A survey of sellers conducted by EcommerceBytes reveals their thinking about the news and how it will impact their listing strategy.
Almost all respondents (96%) said they believed Etsy did not make the change based on the wants or needs of sellers.
Thirteen percent of sellers who took the survey said they would stop listing on Etsy, and 25% said they would list less on Etsy. 36% said they would make no changes, and 2% said they would list more. That left 24% of sellers saying they didn't know how they would adapt to the changes.
A majority of sellers also disagreed with Etsy's premise about the impact of the change on traffic to the site once it begins actively marketing the free-shipping initiative to buyers in September. 59% said they did not agree with Etsy that it would drive more traffic to the marketplace. 9% believed it would drive more traffic, and 32% said they didn't know - not surprising since Etsy wouldn't explain how it would message the change to shoppers.
The complete results of the survey were published in Sunday's EcommerceBytes Update, which you can find here