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Thu July 11 2019 22:52:13

Best eBay Ad We've Seen in a Long Time

By: Ina Steiner

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It's tough for other retailers to compete with Amazon Prime Day, and we were not impressed with eBay's attempt this year with its "Crash Day" sale, a jab at some technical issues Amazon encountered last year.

But a new ad eBay is running on social channels is a win.



BGR describes the ad, which it said was set to start running this afternoon (Thursday) on eBay's official Instagram, Twitter, Facebook, and YouTube channels.

The ad features an exchange between a dad and "Alexa." At first we think it's Amazon's voice-activated "Alexa," but discover he's speaking to his daughter. She playfully disrespects Amazon while praising eBay.

The best line comes at the end when the Dad asks her, "Alexa, how do you know all this?"

The daughter replies, "I'm always listening," another jab at Amazon which has received criticism over how its Alexa devices store customer conversations.

However, despite the cute video, sellers still have a problem with eBay's approach to Prime Day: eBay is sending "Crash Day" shoppers to its Deals site, not to regular marketplace listings.



Comments (35) | Permalink

Readers Comments

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: notfunanymore This user has validated their user name.

Fri Jul 12 06:22:17 2019

It’s a horrible commercial!! Childish! It’s just what I would expect from this venue

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: pace306 This user has validated their user name.

Fri Jul 12 08:08:01 2019

Alexa - why is eBays stock stuck at $40 since forver ?

Alexa - why does eBay charge sellers FVF on shipping even though they arent involved in it at all?

Alexa - how many times has eBay crashed in the last few years?

Alexa - why did eBay build a bar for its employees with stolen seller funds?

Alexa - if eBay owns nothing - how can they have a sale on "something"?

Alexa - why does eBay (re)hire looser employees?

Alexa - why dont 3p sellers on eBay have any actual "seller protection"????

Alexa - what does GRIFF head of seller protection actually do all day ?

Alexa - why was Amazons seller conference FREE, while eBay charges $300

Alexa - who many shyster lawyers are on eBays BOD?

Alexa - are there ANY eBay employees who knows how ecommerce works?

Alexa - why didnt Reebok ship all those orders? Why where they cancelled? And what about Hasbros?

Alexa - how much money did eBay ILLEGALLY make off verowatch.com?


These and many more are the ones Id like to see answered!

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: RL15 This user has validated their user name.

Fri Jul 12 10:57:23 2019

@pace306

excellent!!

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

This user has validated their user name. by: toolguy

Fri Jul 12 11:10:36 2019

I think the commercial is funny, cute and informative. . . .

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: thievesBay This user has validated their user name.

Fri Jul 12 13:04:53 2019

Umm, this isn't any better than other eBay tv or radio ads. They always seem to be amateurish and out of touch. eBay and Wenig in particular would be wise to stop poking at the bear that is Amazon. His crusade comparing eBay to Amazon is laughable. Bezos is gonna have enough of this crap some day and decide to open an auction site and also allow all items which can be sold at eBay to be sold at Amazon. Then what for eBay? They'd be finished. Bye bye eBay. The execs in the San Jose Mafia headquarters must live in fear of this daily. So should eBay shareholders.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: TomH This user has validated their user name.

Fri Jul 12 15:42:24 2019

Boring. For me the young gal was difficult to understand. Well to be honest, most young people today are difficult to understand.... lol...

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: TomH This user has validated their user name.

Fri Jul 12 15:43:32 2019

Amazon tried auctions years ago. Did poorly.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

This user has validated their user name. by: iheartjacksparrow

Fri Jul 12 15:48:50 2019

I have one for Pace's list:

Alexa - When will the Board of Directors wake up and terminate Devin's sorry behind for all the damage he's done to eBay?

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: pace306 This user has validated their user name.

Fri Jul 12 16:10:56 2019

“I think the commercial is funny, cute and informative”


Yes but it’s wholly dishonest

How many glitches and outtages has eBay had in the past 6 months - and that’s with OUT the traffic of a prime day?

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: StumbleBum This user has validated their user name.

Fri Jul 12 16:18:40 2019

The smarmy smart ass kid routine just annoys the heck out of me. (My age is showing).  eBay has no business what-so-ever pointing to any Amazon IT issues.   Right now eBay is one big IT failure in multiple areas.  You never look good or succeed in the long run when you spend your time putting down the competition instead of building your own business up.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: thievesBay This user has validated their user name.

Fri Jul 12 16:47:16 2019

@TomH That was back when eBay was known as the premier "auction site". Those days are gone. eBay is only about "Big Brands" and sellers that make them $Millions per year. They couldn't care less about the little guy and every move they make proves it. I believe if Amazon would try it again it would succeed. eBay sellers are looking for any reason to flee that cesspool. The thing that Amazon has in spades over eBay are BUYERS and SALES. Enough said.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: ebayout This user has validated their user name.

Fri Jul 12 20:37:33 2019

Alexa...why does ebay not always alert me via e-mail when I have a sale?

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: fAlken This user has validated their user name.
Web Site

Sat Jul 13 00:32:32 2019

This is a pathetic ad, it name drops Amazon so much it'll probably work better for Amazon than ebay in spite of their shit talking.  So Amazon servers went down on prime day last year, I suppose ebay assumes Amazon will run their ship like Ebay which would mean that they'd take no steps to insure this happens again.  Amazon runs AWS, they know what they're doing.  There won't be another crash on Amazon, meanwhile Ebay goes down constantly and is ridden with glitches and a broken search engine.  

They need to fire everyone in an executive position at Ebay and bring in some talent.  They need an ad campaign like the IT campaign they did years ago that was actually good.  This is just embarrassing, and I wonder how they ensure you'll get deals when they don't sell anything.  Perhaps we have such terrible sell thru because of the amount of manipulation that goes on over there.  Ebay is a sinking ship, it's circling the drain right now.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

This user has validated their user name. by: toolguy

Sat Jul 13 01:48:49 2019

I shared the commercial on my Facebook so all my friends could enjoy it. . . .

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: mcposty This user has validated their user name.

Sat Jul 13 05:54:05 2019

Dont let ebay slide for removing reeboks negatives. Dont. Tweet them..email them..blast them everywhere

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

This user has validated their user name. by: NoMoreEbay

Sat Jul 13 12:04:01 2019

Full on attack ad towards Amazon. Wow.

Amazon growth 2018 31%

ebay growth 2018 3.4%

Amazon's growth beats ebay's by an astounding 820%.

If anything, this is going to drive more people to Amazon. A company who has enough class and enough customers to ignore ebay's childish nonsense.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

This user has validated their user name. by: NoMoreEbay

Sat Jul 13 12:05:43 2019

If you have to resort to attacking others instead of standing on your own merits, it speaks volumes about your integrity.  

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: thievesBay This user has validated their user name.

Sat Jul 13 12:31:47 2019

Heard another new radio spot this morning. Ridiculous as all the rest. Goes something like this:

But have you checked eBay?
Get deals on all things, not just some things
More rambling about these things or those things... blah blah blah...
And even happy dance things, especially happy dance things

As usual with these spots, I LOL hearing it for the first time. They're all laughable. Another thing, I usually have a radio on most of the day and eBay ads seem to be only during very early mornings on the weekends or very late at night weekdays. Scarcely at that and never more than a couple weeks. Then nothing again for weeks or months. Those times are the cheapest to advertise, so obviously that's when eBay does it. I really don't see any effectiveness here that would convince anyone to check eBay. It's more likely eBay trying to convince someone that they're doing any advertising at all. Wenig probably will tell Wall Street and shareholders that they're doing huge advertising campaigns and spending tons of money on it. Hogwash.

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: P.Dorf This user has validated their user name.

Sat Jul 13 16:39:37 2019

I've only seen 1 none cringeworthy ad by ebay, and that was a long time ago.

https://www.youtube.com/watch?v=RRMTPPAS-uc

Perminate Link for Best eBay Ad We've Seen in a Long Time   Best eBay Ad We've Seen in a Long Time

by: Whatever This user has validated their user name.

Sun Jul 14 09:16:40 2019

tough crowd - rightly so

I'd love it if Amazon would bring in alot of ebay sellers - maybe long timers - you know the ones who have put millions into the ebay coffers with little to no appreciation of the years of service given to their brand. The ones who have survived the ebay wars and are still working - wouldn't it be great to sell on a venue that actually had buyers and worked?

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