|Tue Feb 26 2019 11:36:22|
New Amazon Ad Format: Mailing Product Samples
By: Ina Steiner
A tweet from an Amazon shopper
caught our eye: "Amazon's newest ad format, the physical 'sample' box, just hit my mailbox based on purchase history. Interesting if/how this scales where brands pay for the samples vs consumer $ for samples eg Birchbox cc:@natives @BenMullin @CaseyNewton @TaylorLorenz @mims"
Be sure to click through to see the picture of the box - on one side, it shows the Amazon logo and the text: "We pick samples for you based on what we think you may like." On the top of the box, it displays the Amazon logo and the text: "Free sample inside."
Unfortunately, we can't see the front of the box clearly enough to know what it contained.
Presumably the samples are consumables that brands want shoppers to experience so they will reorder them. It's the online version of grocery stores that set up stations to give away little samples of food for shoppers to try. And it could create buzz, as people go to social media to share.
Would you pay Amazon to send shoppers samples of your items? (Sounds costly.) And if you received such boxes from Amazon, would it be a delight, or an annoyance?