|Wed Feb 13 2019 14:52:16|
Speculation about a Possible Amazon Etsy Matchup
By: Ina Steiner
Tech pundits and reporters love to speculate about possible acquisitions, and Geekwire today asked its staff which companies they thought Amazon should acquire.
Of the more intriguing ecommerce-related suggestions, one reporter suggested the Kohl's department store chain, and one editor made a case for Amazon acquiring Etsy:
"Monica Nickelsburg, civic editor: Etsy. Amazon launched Handmade, an Etsy competitor for artisanal goods, in 2017. Etsy's shares took a hit in what seemed like a bad omen for the handmade goods marketplace. But Etsy seemed to rebound, topping $1 billion in gross merchandise sales for the first time at the end of 2017. Meanwhile, Amazon's Handmade marketplace doesn't appear to be making much of a splash. It makes sense for Amazon to acquire Etsy and continue to operate it independently like the Seattle tech giant did when it gobbled up Zappos. Etsy brings with it valuable sellers and loyal customers who are attached to the marketplace's brand and aesthetic."
Here are all of the of suggestions Geekwire made
for Amazon's own "shopping list," let us know what you think! Do Etsy sellers have a different opinion than non-Etsy sellers? Do you have different opinions from the buyer point of view versus the seller viewpoint?