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Sat Dec 14 2019 22:25:01

Amazon Seeks Entree to Seller Sites with Unique Enticement

By: Ina Steiner

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Amazon is enticing merchants to add its payments service to their websites by promising a chance of marketing exposure on the Amazon Pay website, blog, and newsletters.

"The Roaring 20s" offers merchants the chance to receive coveted marketing exposure, but they must activate Amazon Pay by February 21st to be eligible for an invitation.

The Roaring 20s is a reference to the prosperous period of the 1920s, with the start of the 2020s only weeks away. On its landing page, Amazon writes, "Welcome to the Roaring 20s! We'd like to help you start the decade strong with an exclusive campaign from Amazon Pay."

Amazon Pay's value proposition: "By adding Amazon Pay to your site, you're offering hundreds of millions of Amazon customers a fast and familiar way to shop."

And with the Roaring 20s promotion, Amazon is offering additional enticements:

This campaign can include feature placement for your brand in highly visible Amazon Pay marketing channels such as: 

- Spotlight exposure in our newsletter to Amazon customers 
- Exclusive social media promotions across Amazon Pay social channels  
- Inclusion in our Possible with Pay blog series  
- Hero banner take-over on the Amazon Pay website  
- Featured promotion in our webinar series 

Amazon is not promising every merchant who signs up for Amazon Pay will be eligible for such coveted marketing - it states, "Fill out the form to be eligible for an invitation to participate in the Roaring 20s campaign that can put your brand in front of Amazon customers." It would be hard to imagine Amazon giving small sellers prominent placement on its website.

Giving shoppers easy ways to pay is always attractive to merchants. On the other hand, some may be cautious about giving rival retailers and marketplaces any access to their websites and shopper data.



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Perminate Link for Amazon Seeks Entree to Seller Sites with Unique Enticement   Amazon Seeks Entree to Seller Sites with Unique Enticement

by: Snapped This user has validated their user name.

Sun Dec 15 15:32:46 2019

"...giving rival retailers and marketplaces any access to their websites and shopper data."

Indeed. What price, 'exposure'? Blogs and newsletters at the end of a gauntlet for permission to mine. Trinkets and beads for your island.

And just how many can effectively be above the fold at once?

One can certainly add PP as a payment option if that quagmite of buyer convenience is important, without Amazon's 'deal' influence. Of course, they, like every other processor, will then have that precious data store.

Difference being, their new tete-a-tete on the river makes for what kind of access to that otherwise considered to be and treated as PMI? Far as we know at least. For the time being...

Perminate Link for Amazon Seeks Entree to Seller Sites with Unique Enticement   Amazon Seeks Entree to Seller Sites with Unique Enticement

by: Moonwishes This user has validated their user name.
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Mon Dec 16 02:57:15 2019

Is this promotion under the watchful eye of someone that hasn't studied history? They make it sound like the Roaring 20's was a wonderful time for finance. Well maybe, but then it ended with the largest stock market collapse in history in October 1929! It just doesn't sound like a good theme at this point for a marketing campaign of any kind.

Perminate Link for Amazon Seeks Entree to Seller Sites with Unique Enticement   Amazon Seeks Entree to Seller Sites with Unique Enticement

by: purpleiris This user has validated their user name.

Mon Dec 16 15:06:32 2019

@Moon, I actually got a sick feeling in my stomach when I read what they're calling it. As if prophetic.



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