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Wed Dec 4 2019 15:54:54

Impact of New Amazon Star Rating Flow on Sellers

By: Ina Steiner

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Amazon was a pioneer when it came to a retailer offering shoppers the opportunity to leave product reviews, including negative ratings. It was a gamble that paid off - that practice is credited with helping boost the popularity of the marketplace in early years, since shoppers used reviews to help them decide whether to buy a particular product sight unseen, something we now take for granted.

But these days, Amazon has been battling the problem of fake reviews left for products on its marketplace. A consultant noted this week a change Amazon made in September and highlighted the pros and cons of the new system and its impact on sellers.

Marketplace Pulse founder Juozas Kaziukėnas explained in this December post that customers can now leave a star rating for a product without having to write an accompanying review. "The overall star rating now includes feedback from customers who simply rated the product as well as the traditional reviews with text, images, or video," he explained.

Because it makes it easier to leave a rating, it boosts the number of ratings for products, Kaziukėnas said.

However, he noted, "without a written review to decide why the shopper left the rating, or if it is even relevant, the new system makes shopping involve more guesswork. A one-star review can capture many different problems, yet it is now simplified to a number."

It has an overall positive impact for sellers, he believes, since the people taking time to write a review are more likely ones who have had a negative experience - making the rating system often skewed negatively. The new rating system improves that, he said.

However, it may not be as good for shoppers - Kaziukėnas said the it makes a product's star rating more opaque without making them any more trustworthy. Check out his post, and let us know as a seller what you think.



Comments (4) | Permalink

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Perminate Link for Impact of New Amazon Star Rating Flow on Sellers   Impact of New Amazon Star Rating Flow on Sellers

by: SellerGirl This user has validated their user name.

Thu Dec 5 06:42:49 2019

I left a review for a vacuum cleaner that injured me and my child, but Amazon won't publish it, even AFTER I made the changes they demanded. When I asked why, they said the review seemed fake because sweepers don't topple over and injure people, I was probably using the thing wrong. I only wanted to warn people that the hose is very short and the machine is top heavy and it tips over at an alarming speed. All the other reviews for this sweeper are paid reviewers who get free product in exchange for a positive review.

Perminate Link for Impact of New Amazon Star Rating Flow on Sellers   Impact of New Amazon Star Rating Flow on Sellers

by: Chicago48 This user has validated their user name.

Thu Dec 5 06:57:38 2019

Before I buy an electronic or appliance, I go to "reviews" on the internet.  I don't trust AMZ.  I go to WM, and Youtube.  If I'm going to spend $$$ for a device, I want to know others opinion.

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by: cvsharkey This user has validated their user name.

Thu Dec 5 08:39:36 2019

I've had Amazon turn down two reviews because they were negative.

So positive FAKE reviews are acceptable, but Prime customer purchase that's negative is rejected????

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This user has validated their user name. by: thehosst
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Mon Dec 9 04:46:16 2019

As many people know, more than 50% of reviews are fake, most reviewers are from South Asia, most Amazon "seller support" staff is also from same places, most people taking China seller bribes to take down Amazon sellers are also from there. At what point will Amazon stop fueling this issue and allowing these people to kill so many hardworking businesses, as if nobody in the world can do the same jobs, with honesty and integrity.  https://www.youtube.com/watch?v=vOj-tRTbFfY&t=13s



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