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Sat Nov 16 2019 22:54:15

eBay Riles but Etsy Allies with Google

By: Ina Steiner

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Josh Silverman took a different approach to Google than his former employer eBay when he took the helm of Etsy in 2017. Seven months into his tenure as CEO, he announced Etsy would be moving its infrastructure to the Google Cloud Platform.

This congenial relationship extended to advertising in August when Etsy launched a new "Etsy Ads" program, which merged Google Shopping and Etsy Promoted Listings. Etsy explained to sellers, "With Etsy Ads, one campaign makes it easy for shoppers to discover your products on both Etsy and Google and make a purchase from your shop."

This week, Etsy briefed sellers on its initiatives designed to grow sales. Among the programs it touted was its migration to Google Cloud, stating it "allowed us to make improvements to Etsy search so we can show more relevant results to buyers."

Contrast that with eBay's relationship with Google, which has been fraught for over a decade, as we recounted in today's EcommerceBytes Blog. As we reported, an eBay spokesperson told the Wall Street Journal yesterday, "We've experienced significant and consistent drops in Google SEO for many years, which has been disproportionally detrimental to those small businesses that we support."

We don't recall Etsy making any claims about how its relationship with Google affects its visibility in in Google organic search, though it is clear sellers are helping to fund Etsy's exposure in Google Shopping through the new Etsy Ads ad program.

Meanwhile, Amazon relies far less on Google than either Etsy or eBay, since many people include Amazon on their shopping journey.



Comments (15) | Permalink

Readers Comments

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: Whatever This user has validated their user name.

Sat Nov 16 23:42:35 2019

Oh boy - I'll be back in a couple of days to read the reaction to this one - sure it's gonna be a goodie

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

This user has validated their user name. by: The End

Sun Nov 17 02:10:08 2019

I HAVE ZERO SALES !
THANKS JOSH.
SCREW THIS.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: FeelingFroggy This user has validated their user name.

Sun Nov 17 06:19:02 2019

One would have to been really stupid to think the ebay would assume responsibility for anything that happens. Its easier to blame the janitor than to admit to failure.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

This user has validated their user name. by: CanBrit

Sun Nov 17 12:05:11 2019

I'm down 42% in sales since this brilliant idea was implemented. Works just great wouldn't you say?

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: maxmad This user has validated their user name.

Sun Nov 17 14:26:01 2019

Yes, they sure did take a different approach to advertising with Google,

They put the full cost of Google Ad's on to their sellers, WHICH they have overpriced so they actually make money from it, and to boot, you pay a fee on the listing, a fee for the sale of the item, and a fee for the actual cost of the shipping,

etsy has a lot of naive desperate wannabee sellers, so it's a match made in heaven.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: eBay Shill Buster This user has validated their user name.

Sun Nov 17 20:07:36 2019

Just sell the company to Google if you are running out of their data centers and end the rip offs of sellers and the rest of the constant folly.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: Flying Childers This user has validated their user name.

Sun Nov 17 21:50:48 2019

Just keeps getting worse.  We are now seeing complaints from some major sellers, former Etsy "favorites" who have 10,000 sales.   Some of these people have been on Etsy for years and their shops have crashed thanks to all the phony improvements.

If you look at some of the FB groups or other places off of the forums which are censored, you can see that it's not just the newer, know nothing sellers who are not making it.  There are seasoned sellers out there whom Etsy just trashed and destroyed their businesses.

Josh and the rest of the corporate thieves are nothing but thugs with MBA's.  They don't care about the sellers who made them all their money.  Josh & Co. are just going to keep on what they're doing until some Govt. agency or watchdog takes them down.  

Sellers have no power or clout.  We can't afford to hire an expensive law firm to sue them.  It is the duty of the Government that we pay with our taxes to do something about the securities fraud and other white collar crimes that Etsy is committing on a daily basis.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: eBay Shill Buster This user has validated their user name.

Sun Nov 17 22:28:38 2019

Flying Childers, you have to make official complaints on every offense you see to the FTC and your State AG, and the AG in the state where they are headquartered if you expect help for sellers from these agencies, they will file lawsuits if they find they are breaking the law of the land.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: BargainzBabylon This user has validated their user name.

Mon Nov 18 02:06:00 2019

Making nice with Google is all very well - problem is, it's not working. But since it's we sellers paying for the mess - hey, it's not Silverman's problem!  

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: hawk This user has validated their user name.

Mon Nov 18 05:00:01 2019

it just does not matter how much you throw away money on so called promoted listings. they just come right back with the blackmail junk , that if you don't do this , and that , and free shipping , we are going to hide all your listings. how much more up front can they be with , do as we say or we'll stab you right in the back and destroy your business ?

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: Flying Childers This user has validated their user name.

Mon Nov 18 07:31:57 2019

Great comments.  I wish that Etsy honchos would read and take note.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: AnotherTime This user has validated their user name.
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Mon Nov 18 08:08:54 2019

Guys, it's not working!
My stars consistently show a decrease in etsy search results BUT a huge increase in my social media results.  It's obvious to all of us the current marketing in a sham.  Plain and simple, Etsy needs to focus on basics...not experimental gimmicks.
Something important here:  Etsy acts like small business don't know what works.  We are business people! We know a sham when we see it.  

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: ewegolf This user has validated their user name.

Mon Nov 18 08:55:46 2019

A quote by Margo Kahnrose earlier this month whose company assists larger companies with sizable ad spend: "Success will likely depend on the website's ability to provide unbiased and accurate measurement and reporting back to the advertiser."

Does anyone think Etsy is concerned with providing that to their legions of small sellers?  Accountability to a small advertiser is not in its interest.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: eBay Shill Buster This user has validated their user name.

Mon Nov 18 13:03:13 2019

AnotherTime, the only things these executives know how to do is invent another fraudulent scheme to generate fees from then forcing sellers to comply under the threat of lower visibility, just ignore the morons and pull your inventory, that is what sellers should always remember.

These clowns will get their legs cut off without your inventory.

Perminate Link for eBay Riles but Etsy Allies with Google   eBay Riles but Etsy Allies with Google

by: Fahrenheit451 This user has validated their user name.
Web Site

Mon Nov 18 14:51:09 2019

When I was on Etsy I really hated the Google forms they gave us to fill out. In order to be seen on Google, one had to give away their first born child. I'm glad I don't have this problem. My pages are filled with data I don't have to repeat for Google. I tried to fill out an .xml for Google Merchant Center and it wasted me 5 days of useless work, because in order for my products to be seen I had to take out a Google ad. Google's marketplace is choke full of ads, which means you have to pay to play. Obviously, sites like Etsy are just trapped in a spider's web of having to capitulate to Google in order to be visible to buyers. But even then, Etsy lies to sellers in other ways.



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