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Wed Oct 23 2019 20:57:07

Amazon Sellers Should Avoid Quid Pro Quo Reviews

By: Ina Steiner

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It may seem like a great marketing idea - you scratch my back, and I'll scratch yours. You buy my Amazon products and leave great product reviews, and I'll do likewise for your products. And why stop with two sellers - let's do it as a group. What could possibly go wrong?

According to Geekwire, two coaches allegedly promoted this tactic in their how-to-sell-online training, encouraging people who signed up for their expensive programs to exchange reviews to boost visibility on Amazon. 

However, Amazon calls that fostering a "perpetual cycle of rigged reviews" and have sued the two coaches, accusing them of swindling sellers through "passive income" and "get rich quick" schemes.

It's not clear what, if anything, will happen to sellers who may have put the coaches' advice into practice by cooperating with each other to boost their businesses by leaving mutual reviews. But sellers should be careful whenever they cooperate with other sellers, as we've warned in the past, such as sellers who were criminally charged with price-fixing in 2015.

Geekwire has the details of this month's case with a link to a January 2019 Atlantic article about the two coaches and their clients, along with the fulltext of the Amazon lawsuit filed on October 18, 2019. Consider this an opportunity to learn about the potential pitfalls of cooperating with competitors.



Comments (3) | Permalink

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by: Snapped This user has validated their user name.

Thu Oct 24 00:30:37 2019

Silly (would be) sellers. Honesty ain't cheap.

They need to realize they need to be voluminious enough first in order to have their metrics 'scrubbed', so they can continue to profit enough to afford the payola for that to the venue.

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by: Chicago48 This user has validated their user name.

Thu Oct 24 06:18:27 2019

I don't get the whole "coach" thingy to learn how to resell. You have to pay coaches, the only advantage is to the coach bank account.  I guess if you're dense in the brains you need a coach.  But there are plenty of books and videos how to sell on AMZ.  Everybody who does AMZ thinks it's a gold mine waiting to grab, it's not.  

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by: b86fiero This user has validated their user name.

Thu Oct 24 15:05:39 2019

Quid Pro Quo - been going on since feedback and product reviews were born.

Glad I do not sell on Amazon and especially glad I do not participate in these type of underhanded selling schemes.

Were not several sellers banned from Amazon for similar practices not long ago?



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