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Wed Oct 9 2019 19:45:52

Etsy Redesigns Shop Stats and Adds Conversion Rate

By: Ina Steiner

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Etsy redesigned "shop stats," which is designed to help sellers understand their performance and see where their traffic is coming from. It also introduced new features, such as providing conversion rate (a basic metric every seller needs to analyze and improve their stores and listings).

Etsy is rolling out the new shop stats to sellers now, and it said that over the next few weeks, it would add features such as year-over-year data points for each metric on the overall shop performance graph. But some sellers were irate that the new shop stats didn't already provide a way to compare current performance with last year's data. 

Etsy published a guide to the new shop stats feature in the Seller Handbook. In it, Etsy discussed the new conversion rate metric as follows:

"One important metric relationship to track is your conversion rate, calculated by the ratio between visits and completed orders. Your conversion rate is best measured over longer periods of time, and can be informed by a variety of factors, including your product photography, pricing, and other factors like your number of customer reviews and average review rating."

We heard from a reader who was "thrilled" to see the new stats page, which they called sensible. "Whoever is in charge of this has a good handle on it. Soon, the demise of the "dashboard."" The seller said the new stats page was cleaner, less confusing, and showed important information, and required less clicking.

Some were not happy with the redesign, however. Said one seller on the Etsy discussion boards:

"Yes, after the (not) improved dashboard, the (not) improved forum, the (not) improved promoted listings we now have (not) improved stats which in reality means they removed the last tool which was working well and telling us something. The color bars were great. They gave me a simple visual overview of how my store was doing day by day and with the lighter colors next to it, compared to the same day last year. Now I get a few dots and a line, telling me exactly nothing and no way of seeing last year. Thank you Etsy for yet another great "improvement.""

Another seller wrote, "One tiny detail for example that bothers me is the new stats only displays three categories to sort listings by; Views, Orders, and Revenue. The Old Stats had FOUR including the ability to sort by Favorited which was a handy tool to see which items received the most favorites within your shop each month."

And another seller said, "Before I could see if clicks came from Etsy or google to see where they use my ads money can't seem to find that now."

One seller changed their mind somewhat after spending some time with it, writing: "I was on record above as saying this sucks. After looking through it more, I can't say I hate it. Maybe it needs some tweaks but it might not be bad. I might grow to like it even but at the very least it isn't too horrible. I have seen worse. I'll give it some time... and in reality it isn't going to change anyway."

Some others said they were not pleased to see Etsy putting resources into something that worked adequately instead of improving search. "Stats were fine, no need to fix them," wrote one seller. "Search on the other hand needs a major overhaul (i.e., eliminate clumping and return results that match what the customer is searching for, not irrelevant results) and then some."

Here's the Etsy announcement. Let us know what you think.



Comments (11) | Permalink

Readers Comments

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by: purpleiris This user has validated their user name.
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Wed Oct 9 23:05:00 2019

I have to agree with those who say they're wasting resources on things that don't need fixing when there are many things that do need it. Etsy has been doing that for years now, so this latest "improvement" comes as no surprise.

How can you refer to changes as an improvement when there was nothing wrong with it before? They've changed the stats page how many times now? Did the changes provide anything more than the preceding version?

No, they actually removed some key tools and just moved everything else around so we couldn't easily find what we were looking for. Just as sellers get used to it and find a way to make it work for them, they change it again.

If you're going to make "improvements", at least make sure they are actually improvements and not just change for change sake. Most small business owners where all the hats in their business and don't have time to deal with unnecessary changes.

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by: hawk This user has validated their user name.

Thu Oct 10 06:37:17 2019

too bad they can't redesign the brains of the CEO'S that brainwash people into thinking shipping is free. another 4.1 % increase on priority shipping that's already very expensive in the first place. go ahead--tell the people that $5.00 plus $5.00 equals FREE. they'll get it because they don't teach math in schools anymore.

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by: Flying Childers This user has validated their user name.

Thu Oct 10 07:51:20 2019

LOVE the previous comments, right on the money.  The Etsy stats are a fiction and a lie.
Always have been and are worse now because they have to justify the outrageous fees they now charge so that your items have even a chance of being seen.

It didn’t take long for the new ad rates to kick in even though Etsy said it would take at least 30 days for you to see results!

Nothing like announcing you’re going to engage in out and out highway robbery.

Meanwhile, it seems that one thing about the new stats is true - our listings are not being found in external search.

And I am still waiting for them to explain why the advertising stats don’t agree with the listing stats.  Etsy claims that my listings are getting thousands of views from advertising yet the individual listings say they are getting zero or only a few views.  What’s up with that?
One other thing- why are Etsy sellers not protected by consumer protection laws?

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

This user has validated their user name. by: Life During Wartime

Thu Oct 10 09:30:27 2019

The Etsy seller the stats feature was designed for isn't participating in the Etsy Forums or commenting on this blog.  The intended user is the kind of shop owner who used to (and may still) start Forums posts like (topic title) ''Your Views Today'' and (original post) ''Post how many views your items got today.  Ready, set go!''  Part of the same series of brainless Forums topics like ''Post your middle name!'' and other hacker bait.  

Sometimes it's easy to overlook the segment of Etsy seller subculture that includes shops that stay open for years and have yet to approach selling 100 items -- and I don't mean the shops that sell pricey original pieces of art created by the seller.  I mean the shops with fuzzy photos, 5 word descriptions, and tags that have nothing to do with what is for sale.  The ones who always want the seller community to ''show Etsy some love''.

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

by: Whatever This user has validated their user name.

Thu Oct 10 10:54:52 2019

Etsy = mini me = eBay - Same crowd in management - same mistakes as eBay - too bad they didn't learn anything by example

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by: Toledo Maude This user has validated their user name.

Thu Oct 10 13:21:27 2019

Easy to calculate my conversation ratio!  A big fat zero, nadda, el zilcho!

After several years of steady growth to my Etsy sales of vintage items, this was the year to dump eBay in favor of Etsy.  Sadly, not so...

How about that "FREE SHIPPING"!!!

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

This user has validated their user name. by: The End

Thu Oct 10 15:26:34 2019

GLITCH (already) :
Says 11 views, 2 visits.
Shows me where the 2 visited,
DOESN'T tell me how many views for which item....

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

by: cvsharkey This user has validated their user name.

Thu Oct 10 16:15:42 2019

I've all but given up on Etsy.....hardly pay any attention anymore to all of their "improvements."

I still receive orders through my Etsy shop--that's how my customers find me, but then we deal around the Etsy issue.

Why? OK, the orders I received today. About $68 in revenue, of which I paid my fees for the transactions, THEN I paid another $4.00 to replenish the listings for the items sold.  

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

by: maxmad This user has validated their user name.

Thu Oct 10 20:59:56 2019

useless distractions are a big part of esty's master business plan,

way too many to even count, remember the color change from orange to black,

as long as you can con sellers, to keep feeding the machine with money, all will be good

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

This user has validated their user name. by: The End

Fri Oct 11 03:35:54 2019

NO GLITCH.
Must click on the number to see the breakdown......

Perminate Link for Etsy Redesigns Shop Stats and Adds Conversion Rate   Etsy Redesigns Shop Stats and Adds Conversion Rate

by: rideaway This user has validated their user name.

Sat Oct 12 14:10:56 2019

My shop sells really well, but its way down since the news stats are there. Keywords are not searchable suddenly. Viewing google analytics, im receiving one click views. This is a big change. Before the stats people were coming into my shop.
Ads are useless, they break apart long tail tags in things like, ring, jewelry, and those are the most clicks. Feels like a big cheat



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