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Wed Sept 26 2018 21:03:10

Amazon to Open NYC Store Selling 4-Star Items

By: Ina Steiner

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No matter where people are shopping, they often turn to Amazon's website to scan reviews to see how others have rated a product. Now imagine walking into a brick-and-mortar store knowing everything for sale has earned a 4- or 5-star review on Amazon.

That's the concept behind Amazon 4-Star, a new store opening in the Soho district of New York City.

In describing the store, Amazon said, "We started with some of the most popular categories on Amazon.com including devices, consumer electronics, kitchen, home, toys, books, and games, and chose only the products that customers have rated 4 stars and above, or are top sellers, or are new and trending."

Sometimes you're not sure what you want, and Amazon has factored serendipity into the store design: 

"Throughout the store there are features like "Most-Wished-For," a collection of products that are most added to Amazon.com Wish Lists; "Trending Around NYC," hot products that NYC-area customers are buying on Amazon.com; "Frequently Bought Together"; and Amazon Exclusives. These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop."

All customers are welcome, and members of Amazon Prime pay the Amazon.com price in store.

As EcommerceBytes readers may recall, Amazon has had to crackdown on those who have gamed reviews for their products, and it seems certain the company will remain motivated to keep reviews honest and above board.

Amazon is also leveraging the new physical store to promote devices that run on its Alexa voice technology, including smart-home systems. It may even help boost the number of Prime subscribers.

We're not sure how sellers should think of the new Amazon 4-Star store; we've sent an inquiry asking if Amazon will include items from third-party and/or FBA sellers in the new store.

Check out the description of Amazon 4-Star and let us know what you think.



Comments (11) | Permalink

Readers Comments

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: eBay Shill Buster This user has validated their user name.

Wed Sep 26 23:22:11 2018

All part of Bezos business plan, run all the other retailers out of business then open up retail stores to complete the master plan.

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: pace306 This user has validated their user name.

Thu Sep 27 00:13:00 2018

LMAO - reminds me of the Savemart model from back in the late 80s and early 90s.

Open stores using other peoples merchandise, hold the goods till they sold - then pay them peanuts on the amount they did get .....

Desperate times call for desperate measures!

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

This user has validated their user name. by: Rexford

Thu Sep 27 06:24:13 2018

Coming soon--Amazon retailing warehouses to compete with Sam's and Costco.  Picture those located all over the country, which logistically would be a brilliant move for  Amazon.

While I don't necessarily like behemoths, Amazon seem to know what they are doing and their stock price is proof of it.

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: sasikat9 This user has validated their user name.

Thu Sep 27 07:37:49 2018

For sure Ebay will never be able to follow this. Chinese sellers who have flooded the site don't sell 4 star items. Nor does anyone else. Ebay would be better to offer a 24/7 garage sale site.

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: RL15 This user has validated their user name.

Thu Sep 27 14:26:43 2018

Excellent!!

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: Grady This user has validated their user name.

Thu Sep 27 17:55:40 2018

Ebay has this covered, no sweat. Their response will be to offer sellers a discount on packing supplies, or $5 credit to any buyer who returns a purchase for SNAD

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: Grady This user has validated their user name.

Thu Sep 27 17:58:38 2018

If Ebay did this same exact thing it would be a dollar store with the cash registers not working most of the time and the A/C broken

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: Grady This user has validated their user name.

Thu Sep 27 18:00:09 2018

Amazon is on it's way to becoming a huge monopoly though, that is worrisome. They have really hurt Wal Mart in recent years, and they are getting way too powerful

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: shut1968 This user has validated their user name.

Fri Sep 28 12:06:42 2018

Well, they need some place to hawk all the merchandise stolen from wrongly suspended sellers over the years.

Not hard to open a store when you have zero dollars invested in the inventory.

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: BargainzBabylon This user has validated their user name.

Fri Sep 28 18:07:04 2018

I  can see this working in a large center city with a big retail core like NYC. I lived in a much smaller city (Seattle) for most of my life, and trying to get delivery of packages in some of those places could be tough, particularly with a high rate of theft. I couldn't get them at all at one place where I lived - nowhere to leave them on a very busy corner in a rough neighbourhood. I'd have to shog all the way to the UPS central office (conveniently, - not - 10 miles away with only office hours). Same with postal packages (much easier pickup - still office hours, though).  

Perminate Link for Amazon to Open NYC Store Selling 4-Star Items   Amazon to Open NYC Store Selling 4-Star Items

by: mcposty This user has validated their user name.

Fri Sep 28 21:47:20 2018

Itll be for amazons special partners only. Such as large chinese manufacturers



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