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Wed Sept 19 2018 13:20:26

Etsy Penalizes Listings with High Shipping Costs

By: Ina Steiner

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Etsy published a lot of news for sellers today, including the launch of a new guide on optimizing listings for Etsy search. There are some key points you won't want to miss, including how Etsy handles shipping costs in search:

Shipping has become increasingly important
Our buyer research continues to show us that high shipping costs or long processing times may stop buyers from completing their purchase and keep them from coming back to Etsy. Etsy search factors shipping prices into search ranking to make it easier for shoppers to find listings with competitive shipping prices. Lowering your shipping prices makes your items more likely to rank higher in search.

Etsy said its top priority was to "make it easy for shoppers to find and purchase something they love on Etsy."

Last month, Etsy Chief Financial Officer Rachel Glaser told Wall Street analysts the company was testing promotions designed to influence seller behavior in key areas - including shipping price. She said shipping prices on Etsy were higher than people were accustomed to on other sites, characterizing some of them as "egregious." She said Etsy was looking to remove friction for buyers in shipping costs and returns.

Of course, Etsy has already used another tactic to prod sellers to rethink their shipping charges: it's now charging commission fees on the total sale price PLUS shipping - a move that continues to upset many sellers and guarantees Etsy will see a boost in transaction revenue each year as shipping carriers raise their rates like clockwork.

In today's news, Etsy also described other factors in its search algorithm: "signals like sales"; "customer service clues like average review rating"; "relevancy"; "listing quality"; and, "in some regions, a shopper's selected location."

Etsy also explained that categories and attributes act like tags and can help sellers' listings match with more search queries - "so consider adding as many attributes as you can," it advised.

It gave an example of how that might work: "For example, a buyer on Etsy looking for a new rug for their living room who searches for a "colorful rug" will see filter options for rug types such as runner or area, and style, such as bohemian or industrial. These filters are powered by the attributes you've added to your listings."

See today's Newsflash story for information about a new search analytics tool and other features Etsy will launch for sellers in the coming months. And let us know what you think of Etsy's priority on shipping costs and what you think of Etsy's new search guide. Will today's announcement prompt you to reassess your shipping charges?



Comments (32) | Permalink

Readers Comments

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: sasikat9 This user has validated their user name.

Wed Sep 19 13:43:58 2018

UMMM Shades of Fleecebay are spreading.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: maxmad This user has validated their user name.

Wed Sep 19 14:45:17 2018

Search manipulation hurts everyone, buyers, sellers and etsy,

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: thriftyone This user has validated their user name.

Wed Sep 19 15:07:00 2018

I guess Josh made a deal with China too.....

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: sasikat9 This user has validated their user name.

Wed Sep 19 17:11:26 2018

All sellers with high shipping charges should have all their items sent to the bottom of the pile. Nothing worst than paying 12.00 for shipping and find out that the seller only paid 6.00

Buyer just aren't that stupid anymore. Stealth postage is not going to cover the overpriced shipping scam. All the buyer has to do is go to the post office to find out what was paid. And claiming that the shipping cost includes handling is a farce.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

This user has validated their user name. by: RKTOYS

Wed Sep 19 18:27:48 2018

I don't sell on Etsy but this Josh idiot sounds more like Dummy Wenig all the time.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: OnlyPollyPocket This user has validated their user name.

Wed Sep 19 18:43:15 2018

Omg!  It is almost comical...Ebay wants to be Amazon and Etsy wants ebay!  Who wants to be Etsy?  LOL

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

This user has validated their user name. by: Rexford

Wed Sep 19 18:56:52 2018

When they admit ti search manipulation it's time to leave.

Algorithms = rigged search.

As someone above said, this has "deal with China" written all over it.

Taking a sellers money but hiding them in search is nothing less than criminal.

Josh = Wenig's Mini Me.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: Silver Ice King This user has validated their user name.

Wed Sep 19 20:02:21 2018

I don't sell on Etsy but when they fired the previous CEO and hired an Ex-Ebay Executive there was little doubt in  my mind that they would start making changes to be more like Ebay.  This in spite of the fact that all the raves about Etsy had been their ability and resistance to try and be just like Ebay.  So now they are following right down the same path as Ebay did

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: mcposty This user has validated their user name.

Thu Sep 20 00:05:39 2018

Shipping and handling.

At any rate..shipping is shipping..making sellers lose money is not the best way to do business.

It hurts buyers in the long run...as the best items that need extra packaging and shipping gets buried and all thsts left are cheap chinese crap.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: marcello This user has validated their user name.

Thu Sep 20 00:24:41 2018

Coming up with new and improved ways to punish sellers!

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: BargainzBabylon This user has validated their user name.

Thu Sep 20 00:25:40 2018

I've been on Etsy for 10 years and 99% of the time shipping has been reasonable across the board for all sellers I've purchased from, searched on, etc. Every once in a while one will be kind of high, but not 'egregious'. .

So I guess this is for that 1% of users.  

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: traciking This user has validated their user name.

Thu Sep 20 00:32:00 2018

Josh has always advocated for free shipping or very low shipping.  They even post on your listings when your shipping is higher than they think it should be in the hope you will change it.  So now they have added another incentive, a boost in search, if you offer low or free shipping.  Why anyone is surprised is beyond me.  I learned a long time ago, that if Etsy wants sellers to do something and they do not do it willingly then Etsy finds a way to force it.  This is only the beginning.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: Violets and Wine This user has validated their user name.

Thu Sep 20 00:34:54 2018

Shipping costs what it costs, plus materials (packing, padding, tape are not free) and my time/gas to go to the post office. I am not Amazon where I can get a deal with the post office. I cannot cut my shipping costs and eat the difference. That's just how it is.  

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: rover This user has validated their user name.

Thu Sep 20 03:59:39 2018

yet again  Yet Again  YET AGAIN

International sellers are being targeted by this deeply corrupt organization which pretends to be so benevolent towards indie businesses and pretends to be a global platform.

First we had ''localization'' which hides international listings from the US market

Then we had the greedy and dishonest 5% grab on shipping costs which penalizes the already high cost of international shipping

Then the ''ships in 1-3 days'' filter which shows buyers only items in their own country.

Now another way to penalize international sellers

WE PAY THE SAME FEES
WE PAY THE SAME FEES
WE PAY THE SAME FEES

But we get a shitty 3rd class service!

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: maxmad This user has validated their user name.

Thu Sep 20 04:27:53 2018

Big items = Big Shipping cost = Big FVF

We raised ALL our etsy prices last month, buyers are still buying, but we are finding that customers are doing the same thing that they did at ebay, the first sale is from etsy, all other repeat sales are from our website, where they find the same items at a much lower price.

These venues will Never win on lowest price it simply cost more money to sell thru them, and that is a fact, no mater what they want, it will never happen, and when they penalize the sellers items, they also penalize themselves too,

very funny business model,

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

This user has validated their user name. by: The End

Thu Sep 20 06:13:09 2018

"Etsy" is an a$$hole.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: hawk This user has validated their user name.

Thu Sep 20 06:19:27 2018

etsy slime bellies should be arrested for stealing fees on shipping while turning just the opposite and telling buyers it should be free shipping. there is nothing free. boxes , packing , tape , postal fees ARE NOT FREE. then the buyers has received so much STUPID DUST from these corrupt venues that they believe all is free.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: Chicago48 This user has validated their user name.

Thu Sep 20 06:31:33 2018

Alright, if this is the way it's going to be then they should give a prepaid postage like Posh does.  Buyer goes to Posh, buys the item + pays the 6.69 priority mail postage.  Seller prints the postage and sends the order.  That's simple and clean.  No guessing.  Everybody is charged the same postage.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: hawk This user has validated their user name.

Thu Sep 20 06:52:53 2018

a lot of heavy , custom made items that weigh 40 or 100  pounds or more would never ship even next door for 6.69. not everything in the world can be shipped for this.

Perminate Link for Etsy Penalizes Listings with High Shipping Costs   Etsy Penalizes Listings with High Shipping Costs

by: Chicago48 This user has validated their user name.

Thu Sep 20 07:33:00 2018

What, pray tell, sells on Etsy that's 40 lbs?  Furniture?  Art?  Anywho, the 6.69 is a contract with the USPS to ship any weight for 6.69.  So if your item weights 10 lbs and it's $12 to ship, the USPS will still ship it with the prepaid shipping.

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