Wed July 11 2018 21:20:28 |
eBay Reveals Impact of World Cup Games on Shopping
By: Ina Steiner
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On Saturday, eBay CEO Devin Wenig revealed in a tweet that shopping dips 30 percent during the games in the two countries playing:
"The impact of a World Cup soccer match is about a 30pct decline in shopping activity from the 2 countries playing for the 90 min of the match, plus about 45 min on either side. More and quicker post match recovery consistently seem from the winning side."
Why aren't viewers from the losing team's country doing more shopping to drown their sorrows? "I think part of what is helping is a rush of gear and team branded stuff in post win enthusiasm," he theorized.
Many in the industry had expected Amazon to hold Prime Day this week based on previous year's behavior, but some believe the marketplace held off until next week due to the World Cup schedule.
Do you observe any events that have an impact on sales of the type of goods you sell? |
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