AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Wed May 30 2018 21:54:08

Etsy to Close Wholesale Platform in July

By: Ina Steiner

Sponsored Link

Etsy has been helpful to sellers trying to get their products into the hands of retailers and boutiques, but on Wednesday, the company announced it's shutting down Etsy Wholesale.

"Unfortunately, running a separate marketplace built around the needs of wholesale sellers requires a big investment of resources," it wrote. "So we've made the tough decision to close the Etsy Wholesale platform."

Etsy had acquired Trunkt in 2012 and launched its wholesale initiative later that year, allowing wholesale buyers to connect with vetted Etsy sellers. Etsy Wholesale officially launched in 2014.

However, in Etsy's eyes, there isn't enough business generated through the platform. "Of our nearly 2 million sellers, only 5,000 of them are actively selling on Etsy Wholesale, and only a small fraction of those sellers sell more than $10,000 a year through the wholesale platform," it revealed.

Etsy sellers can transact wholesale orders on its main marketplace platform but without the tools and marketing offered on Etsy Wholesale.

The company offered some suggestions, including sending existing Etsy Wholesale buyers a coupon code that contains a minimum order value; creating private listings when approached by a buyer that includes bulk-order pricing; and adding a "Wholesale" or "Bulk order" tag on listings where those options are offered.

Etsy said beginning on June 28, 2018, buyers will no longer be able to place new purchase orders on Etsy Wholesale.

On July 31, 2018, Etsy Wholesale will close, and buyers and sellers will no longer be able to access Etsy.com/Wholesale. Etsy will send sellers a data file with their wholesale purchase order history.

One seller called the news disheartening in a post on the Etsy boards. Another seller questioned what resources Etsy was talking about when it said the wholesale marketplace required a big investment on its part - "Etsy laid off everyone who worked on Etsy Wholesale and haven't updated the site since."

"Etsy Wholesale has been such an important part of growing my business and I'm really going to miss it!" wrote another. Many discussed whether Indigo Fair was a viable alternative.

Out of many responses, one seller wondered if Etsy focusing on the core site would be better for the vast majority of sellers.

Etsy CEO Josh Silverman is making the company mean and lean and makes data-driven decision. But could there be intangible benefits to Etsy Wholesale that are difficult to quantify?

Let us know what you think, and what message is Etsy sending by closing down the platform.




Comments (5) | Permalink

Readers Comments

Etsy to Close Wholesale Platform in July   Etsy to Close Wholesale Platform in July

by: go-figure This user has validated their user name.

Thu May 31 08:38:07 2018

Judging by the lack of comments, it would seem that Etsy is making the right decision here. Apparently none of ECB's readers care about Etsy Wholesale.

Etsy to Close Wholesale Platform in July   Etsy to Close Wholesale Platform in July

This user has validated their user name. by: iheartjacksparrow

Thu May 31 10:44:23 2018

If only .2% of your sellers are involved, it doesn't appear worth the time or money to keep it going.

Etsy to Close Wholesale Platform in July   Etsy to Close Wholesale Platform in July

by: Barbbie This user has validated their user name.

Thu May 31 12:18:35 2018

So I went to this site to see what was out there before it closes.
I see why they have no BUYERS.
You would think that if you are already a seller on etsy that they would already have your info to be a buyer on the wholesale site, but no, it is a very detailed process to even see what is out there to purchase.
No buyers, no active sellers.

Etsy to Close Wholesale Platform in July   Etsy to Close Wholesale Platform in July

by: SammyCat This user has validated their user name.

Thu May 31 18:44:22 2018

Etsy is full of drop-shippers ... all those personalized mugs and T-shirts etc are a big load of crap and have nothing to do with OOAK and handmade.

There are dozens of uTube videos teaching people how to do it, and even one's to do it on Etsy even though it is supposedly against the rules.

Guess they figured out that the main site was the place they could get away with it and hence the 'wholesale' site never took off.

Either way, focus on Etsy - fix search and advertise so people know we're there.

Etsy to Close Wholesale Platform in July   Etsy to Close Wholesale Platform in July

by: Sierra This user has validated their user name.

Tue Jun 5 10:10:09 2018

I've been a participant in Etsy Wholesale for about 4.5 years. I was on EW for about 18 months before receiving my first order and have only received 10 orders via EW in the last 3 years. I know there are many EW sellers who will miss this option, but wholesale has never been a huge part of my business, so it's not a great loss for me personally.  



Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.