AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Fri May 18 2018 13:47:36

eBay Promo Entices Sellers with Promise of Buyers

By: Ina Steiner

Sponsored Link

eBay kicked off a new seller promotion on May 17th and added a further enticement: it advised invitees, "We're sending buyers your way." 

The promotion encourages sellers to list higher-value items. Invited seller who activate the offer receive a 50% discount on Final Value Fees for the first 5 items that sell for $50 or more. The promotion applies to auctions and fixed-price listings with any listing duration, and it runs through May 21, 2018.

In the email invitation, eBay wrote: 

We're sending buyers your way.
Our colorful new campaign is everywhere! Buyers won't be able to miss our "Did You Check eBay?" messaging on TV, radio, billboards, social media, and more. List now for maximum exposure!

We reported earlier today that eBay is also running promotions designed to appeal to buyers such as flash sales, and we noted a buyer promotion running through the end of this month that is by invitation only.

eBay is taking another tactic to goose sales - on Tuesday, we wrote about a new referral program eBay is running in which it generously rewards users for referring new buyers to the site.

Thanks to readers for keeping us posted on various promotions; it seems eBay is trying various approaches to encourage buyers and sellers these days.




Comments (31) | Permalink

Readers Comments

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: iheartjacksparrow

Fri May 18 14:19:44 2018

It's hilarious that they shout "Don't Stop Now! Keep on Selling." Their sellers must be leaving in droves if this is current promotion they're pushing.

In addition, they say, "We're sending buyers your way." Sure they are. I haven't seen any TV ads or billboards advertising eBay, nor have I heard anything on the radio.
Also, "List now for maximum exposure." Does that mean there's no more rolling blackouts or secret selling limits?  

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: Marie

Fri May 18 14:22:49 2018

I am seeing an uptick in marketing by Ebay and that is certainly a good thing that ALL sellers should want.  I don't necessarily agree with the verbiage they choose to use in some of these releases, but I'm glad more marketing is happening.  I'm seeing more on TV and some radio announcements too here locally.  Keep it coming Ebay as your sellers need for you to do this.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: ebayout This user has validated their user name.

Fri May 18 17:33:12 2018

ebay has delusional view of human nature. They actually confuse "wants" and "needs".
You may want to shop ebay, but you don't need to...Amazon fulfills your needs.
ebay NEVER lures customers OUTSIDE ebay via advertising with SPECIFICS...retail.com gives you a 25% off coupon...NOT ebay. They just want you to "fill your cart with color".
Who ARE these people?

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: Bill

Sat May 19 00:16:04 2018

I have not seen or heard any advertising at all. I don't know where they are running it but it is not any where that I know of.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: wilburnet This user has validated their user name.

Sat May 19 02:42:08 2018

The " fill your cart with colour " advertising is laughable.
I"m based in the UK amd can tell you they have zero  advertising going on.
They had billboards, a TV ad and radio ad but that finished over a month ago.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: Snapped This user has validated their user name.

Sat May 19 09:15:53 2018

10 years.  That's all it took to take eBay from a unique household name to a lipsticked box shoppe that the current landlords have to stand in the doorway shouting like carney shills begging folks to please remember this colorfully patched tent over here.  Free Tickets!  Reserved seating!  Satisfaction guaranteed or we'll strongarm those stall sharks and get your money back!  

I've seen these 'ubiquitious' ads eBay sprayed about around two months ago, but nothing since.  And they spoke nothing of collectible, OOAK, or antique items; it was all retail based flash impulsive desire fulfillment.   I fear today's buyers, with consumer's attention spans of mere days (no offense) and a burning intolerance for anything not newer than that, or worse, malfunctional, may not just ''miss (the) messaging'' but worse, if still current, ignore it.

The puce and chartreuse focus seems to be a rather disconneted and desperately forced branding declaration anyway.  And somehow, after all their Rembrantin' around, they seem to be lacking a more of the color green with every coating.

''Send in the clowns
Don't bother, they're here''
-Judy Collins

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: geoffreymason This user has validated their user name.

Sat May 19 10:38:38 2018

Snapped: Judy Collins only sang the song, but the lyric to "Send in the Clowns" is by Stephen Sondheim. Judy Collins isn't bright enough to come up with that sentiment.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: FidoMaster

Sat May 19 10:57:22 2018

It's remarkable that a company can spend over a quarter-BILLION dollars _per month_ on sales and marketing efforts leaving consumers (let alone sellers actively using the platform) completely unaware of their messaging.

This suggests a flawed advertising messaging strategy and suggests just how much those sitewide percent-off flash sales cost eBay (and the sellers that fund them).

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: ebayout This user has validated their user name.

Sat May 19 15:13:43 2018

@FidoMaster
Witness the brillance (or lack thereof) of their AI in doing on site promotions. I got a 25% off FVF offer for categories I've NEVER used, and 1 that I've used maybe 20 times in 30,000 listings.
Granted, that won't cost them, but if that's the logic used in the ones that do...my oh my.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: eXtinctBay

Sat May 19 22:10:10 2018

I guess this promo is only for newbie sellers, and not seasoned eBay veterans like myself. Too bad- I would actually use this for my business.

And when the inexperienced noob seller is ripped off by a scammer for not including signature confirmation on an expensive item, eBay won't give them a leg to stand on.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: Bill

Sun May 20 00:00:44 2018

This was made for the people that have quit selling on eBay and that group is getting bigger and bigger all of the time.
These idiots have no clue as to what they buyers on eBay want and they keep getting deeper and deeper in all this crap that they are coming up with and it is turning more and more buyers  away.
They will never learn.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: Ric

Sun May 20 01:26:29 2018

This should be a placard on Devin Wenig's desk:  "If we did not chase them away in the first place, we would not have to spend to try and bring them back."

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: ebayout This user has validated their user name.

Sun May 20 17:31:59 2018

Wenig must think that all communication is pixelated.
Getting screwed on ebay is not pixelated, and neither is much of the word of mouth that follows.
If a seller hasn't been screwed, the heightened awareness that it's just around the corner is ever present, which is one reason I'll never list anything over $90 again. Another reason is that I'm not in favor of rewarding this jackal or his ilk. If that means less profit fo me, so be it. Luckily at this stage, it's just mad money anyway.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: Dellthorpe This user has validated their user name.

Sun May 20 18:00:43 2018

Ebay has always had a bad name from the beginning. The first I heard of Ebay it was because of all the buyers getting scammed and now its the sellers that r getting scammed by not only the buyers but also Ebay and PayPal (if u have been scammed by Ebay or PayPal report it to the FBI - ic3.gov and it only takes a minute and report to your state DOJ/USDOJ) No one wants to sell high priced merchandise on Ebay because Ebay and PayPal lets the buyers scam the sellers.  Devin Wenig, the entire board of directors and the managers with Ebay?PayPal r a bunch of criminal scum bags. No one in my family wants a Ebay gift certificate for a gift but they will accept a Amazon, Walmart r other retail gift card. After someone is released from prison for fraud or stealing they get a job at Ebay/PayPal.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: skyhooks This user has validated their user name.

Mon May 21 00:58:03 2018

I am in Australia and we have had an ad continually for eBay on TV for the past few months. I also received the offer of 75% of FVF for the first 10 items I list and sell. The problem for me is here in Australia it costs us $1.65 to list an item which means I have to spend $16.50 and might not get a sale. Things have been slow for the past few months and the TV commercials have done nothing to improve sales.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: EyeFlipDaily This user has validated their user name.
Web Site

Mon May 21 00:58:10 2018

i've heard the radio spots in Tallahassee, FL

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: LasVagueness

Mon May 21 03:21:02 2018

A marketing blitz is welcome news. I devour all forms of media and haven't seen/heard any as of yet. I do see the RealReal (possibly the dumbest website name ever...although I sometimes think of eBay as the FakeFake) advertised on TV.  

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

This user has validated their user name. by: DeathFromAbove

Mon May 21 04:27:54 2018

I have still never seen one of these elusive ads.  Where are they running them - the PBS channel on Tuesday mornings between 3 and 4 AM?  On yahoo.com?  AOL.com?  Newspaper classfieds?  Some other platform no one sees anymore?

Also, as a top-rated powerseller for 10 years, I have been excluded from any and all listing and FVF promotions for the last 3 of those years.  NEVER get an invite for any of these mythical promotions.  Talk about rewarding loyalty?

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: Barbbie This user has validated their user name.

Mon May 21 08:03:07 2018

I have not heard any ads here either lately.
The color ad is stupid, but I think the worst is "ebay fashion" what does that mean? They make it sound like ebay has a clothing brand. Of course, if you don't sell clothing, you are not helped (assuming this dumb ad helps those selling clothing).
They need to invest in a new advertising agency and fire anyone who approved of these stupid ads.

Perminate Link for eBay Promo Entices Sellers with Promise of Buyers   eBay Promo Entices Sellers with Promise of Buyers

by: Whatever This user has validated their user name.

Mon May 21 08:04:28 2018

Marie - "I am seeing an uptick in marketing by Ebay"

Darling you got me LMAO this morning - sometimes I actually feel bad for you that you take so much grief but really - this time you walked yourself right into it dear.

Not real sure who exactly is the recipient of all the advertising revenue but it's no one in Las Vegas  

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.