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Sun Apr 8 2018 22:26:22

Etsy Tests Limited Time Offers to New Buyers

By: Ina Steiner

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Etsy is running a test to see if offering new buyers limited-time offers will help increase sales and get them to return for a second purchase. 

It described the test as follows: 

"We're testing special offers to new buyers on Etsy. For example, a limited-time credit for their return purchase when they spend a designated amount on their first."

The goal of the test, Etsy says: "Incentivize new buyers in making their first purchase as well as coming back again to Etsy for a return purchase."

The test kicked off last month and impacts a percentage of potential new buyers on Etsy.

It appears Etsy is subsidizing the incentive - have you seen it in action, and what do you think of the program?




Comments (13) | Permalink

Readers Comments

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: Chicago48 This user has validated their user name.

Mon Apr 9 01:55:45 2018

The problem with Etsy is that no one knows what it is.  You never see adv's on TV or the internet.  I see Zulilly(?) ads.  Ask your friends, what is Etsy....they don't know.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: Henrietta McClellan This user has validated their user name.

Mon Apr 9 08:01:35 2018

CHICAGO IS RIGHT! NO ONE KNOWS ABOUT ETSY BECAUSE THEY DON'T DO ANY ADVERTISING LIKE EBAY! THERE FOR NO ONE HAS EVER HEARD OF ETSY! SALES WOULD INCREASE IF THEY WOULD JUST LET EVERY ONE KNOW ABOUT ETSY!

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: geoffreymason This user has validated their user name.

Mon Apr 9 09:17:04 2018

And it has a stupid name. Etsy? What does that mean? Sounds prissy, somehow. Makes me think of Betsy Wetsy.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: SammyCat This user has validated their user name.

Mon Apr 9 09:34:41 2018

I agree that Etsy needs to take some of that 'great' profit they keep reporting about and bloody well advertise.  What a great gig if you can get it ... make loads of profit for CEO's and shareholders and don't reinvest in the company to promote an international marketplace.  

I made $300 in the last 30 days. Certainly not enough to live a life.  

Maybe they think that everyone on the site are just hobbyists trying to make a little 'pin money'.  For many of us, its a serious business in which we have tens of thousands of dollars invested for antiques / vintage and rely on that income to live.  We need to sell to live. We need to sell to restock and stay relevant.  

Shop owners can't be expected to continue to do all the heavy lifting by advertising for Etsy via social media.

I worked my dutiful behind off in those 30 days doing all the right things and I made $10 / day for my time and trouble.

Truly outrageous ... and frightening with mortgage and insurance a mere 7 days off.  

For GOD sake --- do NOT quite your day job.  

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: FREDDY This user has validated their user name.

Mon Apr 9 10:24:00 2018

They want sellers to post on all social media, Friends Family whoever will listen.  That was from the start.  All to keep fees low for the sellers. Actually not low when you consider all the fees to list and it just sits there for years.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: geoffreymason This user has validated their user name.

Mon Apr 9 11:02:06 2018

The Etsy set-up just doesn't make sense. It is clearly for hobbyists and "craftsy" ladies with time on their hands. That is its niche. Anyone who wishes to rely on Etsy for a reasonable and consistent income is not living in the real world. Time to diversify.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: SammyCat This user has validated their user name.

Mon Apr 9 11:48:13 2018

Geoffrey:

I believe that Etsy has also realized that there is no way on earth that they can stay relevant and on the stock market by selling only stuff from "craftsy ladies with time on their hands." (which is pretty derogatory I might say!)

The first indication of that was when they allowed Chinese knock-offs of all varieties.

So, yes I do expect that Etsy to do what it must;  fix their search, include antiques / vintage in all outgoing blog posts and newsletters, to advertise and become / stay relevant to a wider audience and to keep their shareholders happy.

The days of "craftsy ladies" is long gone.  

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: Eagle This user has validated their user name.

Mon Apr 9 12:12:17 2018

We sell on Etsy and sales are intermittent, but they fill the void from our website. Sell vintage jewelry and they let you add silversmiths that work with us for new jewelry. Obviously if you spend all your time making stuff you don't have the time to market it. Saying that, I wouldn't expect them to be responsible for supporting us with all our income just as I wouldn't expect any of the venues to totally support our income. Without looking I'd say Etsy is 15% of our total income. At least we don't experience all the headaches and rip offs that I read about weekly from ppl selling on Ebay.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: geoffreymason This user has validated their user name.

Mon Apr 9 12:22:52 2018

SamyCat: Derogation is my hobby!

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

This user has validated their user name. by: Rexford

Mon Apr 9 12:56:14 2018

Why oh why did this company go public?  Oh wait, to make an owner very rich.  How did that work out for him?

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

This user has validated their user name. by: RKTOYS

Mon Apr 9 18:54:39 2018

From an outsider POV, I would not have considered Etsy a stable source of income, just owing to the nature of the market even before to corporate shenanigans.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

by: Henrietta McClellan This user has validated their user name.
Web Site

Tue Apr 10 06:29:21 2018

ETSY needs to do more advertising.

Etsy Tests Limited Time Offers to New Buyers   Etsy Tests Limited Time Offers to New Buyers

This user has validated their user name. by: Rexford

Tue Apr 10 06:30:57 2018

The days of "craftsy ladies" is long gone.  

How sexist is this statement?  And in other words, what made the site special and what attracted artisans to it in the first place no longer matters.   Therefore Etsy is simply to become another soulless commodity peddling site whose purpose is only to enrich their C-suite leaders, stock holders and Wall Street.  Got it!



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