eBay threw a lot of information at sellers on Tuesday, including an update about its periodic "Seller Updates," and an executive promised to answer questions tomorrow in a Facebook Live session.
In a post
published to eBay's Seller Announcement board, Bob Kupbens (Vice President of B2C and Seller Experience) outlined the company's key areas of focus in 2018:
- Delivering an optimal shopping experience
- Guidance and improved resources to help you run a more profitable business
- Putting you, our sellers, at the center of everything we do in 2018
- Continuing the conversation
Kupbens said eBay would be reimagining the shopping experience and would make eBay more personalized, intuitive, and easy to navigate. He told sellers, "We'll also ask for your valuable expertise and feedback in regards to the eBay catalog as we continue to roll out our new model of shopping."
He reminded sellers eBay would begin intermediating payments beginning this year "as part of a multi-year journey in streamlining our end-to-end experience."
And he said eBay would be encouraging sellers to update their return policies "so you can convert more of your sales," though he didn't get specific about what form that encouragement would take. (eBay has a variety of "carrot and stick" tactics it uses to influence seller behavior.)
Kubpens also confirmed there would be three Seller Updates this year. "In an effort to streamline our communications and enable you to have a more predictable workflow, we will consolidate our Seller Updates into three updates over the course of this year. Because when you asked for more notice, we heard you! We'll also spend more time showing you how to make any necessary adjustments we've requested."
Another eBay executive, Mohan Patt (Vice President of Buyer Experience) published a post
on eBay's corporate blog about the marketplace's focus in the coming year.
Particularly noteworthy for sellers: He revealed eBay would use Artificial Intelligence in search, and he said that eBay would move from a listings experience to a product-based experience.
Patt also told Bloomberg
eBay is considering a program to give sellers credits to entice them to use the money they make on eBay to buy additional items on the marketplace.
eBay CEO Devin Wenig also had some news that he shared with Wall Street analysts, be sure to check this EcommerceBytes Blog post