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Sun Feb 11 2018 20:23:14

Amazon Beats eBay and Etsy in 2018 Sellers Choice Awards

By: Ina Steiner

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Amazon beat eBay and Etsy again this year in the 9th annual Sellers Choice Awards for Online Marketplaces. The votes have been tallied, and you can view the results on the EcommerceBytes website (see link below).

Amazon, eBay, and Etsy have taken the top spots since 2016 - it's hard to ignore the traffic these sites bring to online sellers of all sizes. Ruby Lane and Bonanza are also perennial favorites. 

To add some historical perspective, here's a chart showing the top 5 marketplaces for the past 9 years.


While Facebook continues to gain attention when it comes to online shopping, it's clear from seller comments that the focus remains on local transactions for many users. 

Walmart made it into the top ten most nominated marketplaces this year for the first time, and while sellers had some good things to say, many are dissatisfied with its backend.

Each year, sellers rate the top ten in four areas: profitability, customer service, communication and ease of use, and they also indicate how likely they are to recommend each marketplace as a selling venue to a friend or colleague. Sellers also leave comments about their experiences selling in a section called, The Good, the Bad, and the Ugly. 

What becomes clear in reading through the comments: selling online is hard! Sellers describe difficulties in getting their listings to rank highly in search results as marketplaces have become increasingly competitive. Some complain about preferential treatment marketplaces give high-volume sellers, others complain about the search engines themselves.  

And while marketplaces try to persuade sellers to advertise on their sites in order to stand out, many sellers said they wished marketplaces would do more advertising themselves to bring more traffic to their platforms.

The overall results are found on this page, which contains links to the individual results for each marketplace. Let us know what you think!




Comments (8) | Permalink

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This user has validated their user name. by: eXtinctBay

Sun Feb 11 22:45:02 2018

Thanks, Ina & David, for once again conducting this survey.

NONE of these eCommerce sites scored even a ''7'' in ANY ATTRIBUTE. Please note this is on a 1-10, not 1-8 scale.

When I was in school, 60 to 70 percent was a ''D'' grade, or BARELY PASSING THE CLASS.

Again, what this illustrates is that all online marketplaces are #failing, at least in the eyes of those who sell on them.

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by: Chicago48 This user has validated their user name.

Mon Feb 12 05:07:18 2018

What the heck happened to Bonanza?  At one time it was #1 and slid down to #5????  This at least tells us where everyone is gravitating and AMZ seems to be the #1 shop.

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by: Diogenes This user has validated their user name.

Mon Feb 12 08:01:39 2018

No e-commerce site will offer justice to sellers while they openly kowtow to shareholders and consumers and treat sellers as though they were suppliers. Both shareholders and consumers have too much power and should be kicked back into their little boxes.

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This user has validated their user name. by: RKTOYS

Mon Feb 12 09:43:32 2018

eXtinctBay has a very good point.
I had a Bonanza account and the most immediate problem was lack of payment options.  They used to offer PayPal, checks, and money orders.  Pretty useless.  Many sellers avoid/avoided eBay because of PayPal.  Then there's paper payment, which I can't get people to accept from me, let alone pay with, because of how much they love paying PayPal fees.

So I logged in to see what the situation is like now and, surprise, they took away checks and money orders to add Amazon Pay.  Because nobody's ever had enough of Amazon like they had enough of eBay/PayPal.  Guess what, geniuses, if I wanted to put up with eBay or Amazon shenanigans, I even wouldn't be looking at Bonanza, that's for damned sure.

With all of the payment processors out there, why don't we have more options?  eCrater is the only one with half a brain, offering Stripe, but you still have to pay your fees with PayPal.  No, really, WTF do "developers" at these companies do all day?  They can't figure out how to integrate any of these very similar APIs into their transaction process?

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This user has validated their user name. by: eXtinctBay

Mon Feb 12 10:58:40 2018

@Chicago48

The one year that Bonanza was on top was the result of their employees and sellers "stuffing the ballot box".

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by: pace306 This user has validated their user name.

Mon Feb 12 14:13:53 2018

Amazon gets #1 for sheer traffic, NOT because its seller friendly

eBay gets #2 because its the next best alternative, even though they act like they are running a small island dictatorship when it comes to treatment of their sellers

Walmart - broke into the top 10 - because Rakuten aka buy.com is useless, as is Sears. Their site is hard to deal with and if you have 1000 skus - you get 10 sales a week

I dont sell on the rest - but in reality (for my goods - cant speak to anyone elses items) its the 2 evil twins - Amazon and eBay ... theres no one else ATM  :(

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by: donald This user has validated their user name.

Mon Feb 12 19:35:37 2018



I agree with Diogenes when he says  ''Both shareholders and consumers have too much power and should be kicked back into their little boxes''  

And I also agree with pace306 with he says.
''Amazon gets #1 for traffic, NOT because its seller friendly''

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by: Snapped This user has validated their user name.

Mon Feb 12 23:06:13 2018

It would be interesting to learn how much of a sample size this survey represented, if it's possible to to even determine it.  A know a total number responding perhaps?  Or does enough multi-vote potential still exist to essentially moot those data?  Just curious.  Comments tell a better story anyway.  

Good points about the effectively less than 3.5 DSRs too.  Across the board.  Ignoring the arrogant hypocracy that alone represents, one can also see that while none 'stand out', none seem that decayed either.  If one can assume no 'weighting' in the votes, with a large enough sample total to improve resolution, perhaps a more truncated scaling might reveal more significance in any relative differences between venues' raw scores?  

Speaking of voting, I nominate ''...even though they act like they are running a small island dictatorship...'' for analogy of the year.  Explains all the ''monkeys'' too.  Bravo.



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