Amazon beat eBay and Etsy again this year in the 9th annual Sellers Choice Awards for Online Marketplaces. The votes have been tallied, and you can view the results on the EcommerceBytes website (see link below).
Amazon, eBay, and Etsy have taken the top spots since 2016 - it's hard to ignore the traffic these sites bring to online sellers of all sizes. Ruby Lane and Bonanza are also perennial favorites.
To add some historical perspective, here's a chart showing the top 5 marketplaces for the past 9 years.
While Facebook continues to gain attention when it comes to online shopping, it's clear from seller comments that the focus remains on local transactions for many users.
Walmart made it into the top ten most nominated marketplaces this year for the first time, and while sellers had some good things to say, many are dissatisfied with its backend.
Each year, sellers rate the top ten in four areas: profitability, customer service, communication and ease of use, and they also indicate how likely they are to recommend each marketplace as a selling venue to a friend or colleague. Sellers also leave comments about their experiences selling in a section called, The Good, the Bad, and the Ugly.
What becomes clear in reading through the comments: selling online is hard! Sellers describe difficulties in getting their listings to rank highly in search results as marketplaces have become increasingly competitive. Some complain about preferential treatment marketplaces give high-volume sellers, others complain about the search engines themselves.
And while marketplaces try to persuade sellers to advertise on their sites in order to stand out, many sellers said they wished marketplaces would do more advertising themselves to bring more traffic to their platforms.
The overall results are found on this page
, which contains links to the individual results for each marketplace. Let us know what you think!