Amazon is challenging eBay with pre-owned luxury watches, launched in 2016 and listed on its Amazon Renewed store. And despite the fact eBay has long offered luxury watches in various conditions through third-party sellers, it only added the category
to its eBay Authenticate program this September.
Amazon vets sellers before they're allowed to participate in Amazon Renewed, formerly called Certified Refurbished by Amazon (see today's Newsflash story
). Jewelry has long been a gated category on Amazon, and it added the certified pre-owned watch program in 2016.
Because used watches generally don't come with a manufacturer's warranty, Amazon is working with two companies to provide warranties.
- For New condition watches that do not come with a manufacturer's warranty, customers will receive a two-year limited Amazon warranty, provided by Asurion, LLC.
- For watches designated as Certified Pre-owned and sold by sellers authorized to sell Certified Pre-owned watches on Amazon, customers will receive a one-year limited warranty, provided by WatchFacts.
As for warranties for watches through eBay Authenticate, each eBay seller offers their own warranty plan.
Contrast and compare the special Amazon and eBay programs:
Shoppers can find pre-owned luxury watches on other sites, of course, including jewelry stores that may be authorized by brands like Rolex. (Tourneau comes up high on Google search results).
But when it comes to the ecommerce giants, eBay may find itself increasingly competing with Amazon in pre-owned categories, if Amazon's luxury watch program is any indication.
Do you think eBay has anything to fear? What category do you think Amazon might eye next when it comes to certified pre-owned items?