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Wed Dec 12 2018 11:09:45

Amazon Challenges eBay with Preowned Luxury Items

By: Ina Steiner

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Amazon is challenging eBay with pre-owned luxury watches, launched in 2016 and listed on its Amazon Renewed store. And despite the fact eBay has long offered luxury watches in various conditions through third-party sellers, it only added the category to its eBay Authenticate program this September.

Amazon vets sellers before they're allowed to participate in Amazon Renewed, formerly called Certified Refurbished by Amazon (see today's Newsflash story). Jewelry has long been a gated category on Amazon, and it added the certified pre-owned watch program in 2016.

Because used watches generally don't come with a manufacturer's warranty, Amazon is working with two companies to provide warranties. 

- For New condition watches that do not come with a manufacturer's warranty, customers will receive a two-year limited Amazon warranty, provided by Asurion, LLC. 

- For watches designated as Certified Pre-owned and sold by sellers authorized to sell Certified Pre-owned watches on Amazon, customers will receive a one-year limited warranty, provided by WatchFacts.

As for warranties for watches through eBay Authenticate, each eBay seller offers their own warranty plan.

Contrast and compare the special Amazon and eBay programs:



Shoppers can find pre-owned luxury watches on other sites, of course, including jewelry stores that may be authorized by brands like Rolex. (Tourneau comes up high on Google search results). 

But when it comes to the ecommerce giants, eBay may find itself increasingly competing with Amazon in pre-owned categories, if Amazon's luxury watch program is any indication.

Do you think eBay has anything to fear? What category do you think Amazon might eye next when it comes to certified pre-owned items?



Comments (15) | Permalink

Readers Comments

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: sasikat9 This user has validated their user name.

Wed Dec 12 11:58:16 2018

What it comes down to is.....

AMAZON = Creditable
GREEDBAY = Not so much

Amazon as usual gets our money.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: pace306 This user has validated their user name.

Wed Dec 12 13:08:50 2018

I have access to both NEW and Pre-Owned watches like this.

At this time, I NEVER list watches of significant value on either platform due to high fraud aka fake returns - where the buyer switches his "anything" for a high priced item and then swears that that was what he got.

eBays reputation isnt much better then Amazons (if at all) in backing up sellers (though Im sure that Tourneau as a beloved gets special protection) when fraud arrises.

Good luck to anyone stupid enough to sell items like this - if they dont have a plan B when issues arise (and they will).

Same thing with handbags etc

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

This user has validated their user name. by: iheartjacksparrow

Wed Dec 12 13:31:59 2018

eBay has a lot to fear. The more customers Amazon lures away from eBay, the more desperate eBay will become, thus raising fees or instituting new policies that will guarantee a flow of money. What that will accomplish is more sellers either moving to Amazon, or other marketplaces or their own web site.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: RL15 This user has validated their user name.

Wed Dec 12 14:20:44 2018

fleecebay....luxury? hahahaha

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

This user has validated their user name. by: NoMoreEbay

Wed Dec 12 15:01:17 2018

At this stage in Amazon's life. If they launched an auction site, ebay would be cast into the cess-pool where they belong. Begging sellers to come back with their disingenuous corporate babble.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: TomH This user has validated their user name.

Wed Dec 12 16:10:59 2018

I would buy such from neither eBay nor Amazon. In person at a reputable store only.  

Talk about taking a chance on a crap shoot -- both places, tho I guess Amazon may be a very little less dangerous.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: ebayout This user has validated their user name.

Wed Dec 12 16:18:13 2018

Another nail in eBay's coffin. It's like unintended consequences. Careful who you copy.

"Hey ebay...you like apples? How 'bout dem apples?"

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: Snapped This user has validated their user name.

Wed Dec 12 19:29:41 2018

''As for warranties for watches through eBay Authenticate, each eBay seller offers their own warranty plan.''

Right.  It's called a virtually compulsory requirement to accept a seller paid return ship cost fully refunded return up to six months after completing the transaction whereby the registered as a business watchmaker buyer can swap out the guts of an proven and documented authentic vintage $4500 Rolex with junk off his workbench and for which the seller has no recourse to rebut or recoup, no matter what incontrovertible proof of it all can be provided to eBay 'warranty'.

Ask me how I know.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

This user has validated their user name. by: thehosst

Thu Dec 13 04:05:56 2018

If Amazopoly is not a bunch of greedy rats trying to kill every company I don't know what it is. I guess the same people cheering here how wonderful Amazopoly is, are the ones that don't believe in facts, climate change or dinosaurs.  

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: Chicago48 This user has validated their user name.

Thu Dec 13 04:09:31 2018

I wouldn't buy a luxury item from either site, I would go to a site like therealreal or luxury garage.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: sasikat9 This user has validated their user name.

Thu Dec 13 06:22:18 2018

@thehost

Or they are people who have worked all their lives, Scrimped and saved, raised their kids and are no retire who have realized years ago its not worth the energy to care anymore. We will be dead long before any of your predictions come true.

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: Whatever This user has validated their user name.

Thu Dec 13 07:22:54 2018

host - "If Amazopoly is not a bunch of greedy rats trying to kill every company I don't know what it is. I guess the same people cheering here how wonderful Amazopoly is, are the ones that don't believe in facts, climate change or dinosaurs."

You may be correct in your assumption - however after 20 years of faithful service - loyal to eBay - I'm throwing in the towel and moving to Amazon. Gotta eat

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: pace306 This user has validated their user name.

Thu Dec 13 10:25:44 2018

Snapped - sounds like an interesting story .... though NOTHING on eBay surprises me anymore ....

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

This user has validated their user name. by: toolguy

Thu Dec 13 18:00:24 2018

6 Days until Amazon Price Cancellation

I can't afford $119 right now!

I have an over due eBay bill :-(

Perminate Link for Amazon Challenges eBay with Preowned Luxury Items   Amazon Challenges eBay with Preowned Luxury Items

by: mindelec This user has validated their user name.

Fri Dec 14 01:44:58 2018

@NoMoreEbay

if amazon started an auction site they would probably gate it and make it impossible for the average person to sell on it.



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