Etsy is surveying sellers, and the type of questions is telling. Josh Silverman, Etsy's CEO, is very data driven and measures everything - Etsy did extensive testing of its TV commercials before taking them national.
So it's not surprising Etsy wants to keep track of seller "sentiment," as market researchers call it, in a quantitative way given the many changes Etsy is making. (For a qualitative look, all he has to do is visit the Etsy discussion boards!)
The first question asked sellers to indicate the degree to which they agreed or disagreed with the following statements:
Enforces seller policies fairly
Is a reliable source of income
Is a good value for the cost (as a selling platform)
Provides advice and resources that help me manage and grow my Etsy shop
Is a company I can trust
Has tools that help me get sales
Has great customer support
Communicates with sellers effectively about changes
Invests in advertising to bring new buyers to the marketplace
Has an easy to use selling platform
Is an affordable place to sell
Provides access to a large buyer audience
Has a supportive seller community
Has tools that meet the needs of sellers in Other (specify)
Has sellers' best interests at heart
Has reasonable policies for selling
Gives me flexibility to run my business how I want to
Is open and transparent with its sellers
The second question asked seller show much they agreed or disagreed with the following characteristics that describe Etsy:
This survey may be a one-off, but it may also be a survey Etsy does periodically to take the pulse of sellers.
It's especially interesting in light of the many changes Etsy is making, including rolling out a new billing system and running a TV ad campaign.