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Mon Nov 19 2018 17:04:07

Etsy Takes Pulse of Sellers with New Survey

By: Ina Steiner

Sponsored Link

Etsy is surveying sellers, and the type of questions is telling. Josh Silverman, Etsy's CEO, is very data driven and measures everything - Etsy did extensive testing of its TV commercials before taking them national.

So it's not surprising Etsy wants to keep track of seller "sentiment," as market researchers call it, in a quantitative way given the many changes Etsy is making. (For a qualitative look, all he has to do is visit the Etsy discussion boards!)

The first question asked sellers to indicate the degree to which they agreed or disagreed with the following statements:

Etsy:
Enforces seller policies fairly
Is a reliable source of income
Is a good value for the cost (as a selling platform)
Provides advice and resources that help me manage and grow my Etsy shop
Is a company I can trust
Has tools that help me get sales
Has great customer support
Communicates with sellers effectively about changes
Invests in advertising to bring new buyers to the marketplace
Has an easy to use selling platform
Is an affordable place to sell
Provides access to a large buyer audience
Has a supportive seller community
Has tools that meet the needs of sellers in Other (specify)
Has sellers' best interests at heart
Has reasonable policies for selling
Gives me flexibility to run my business how I want to
Is open and transparent with its sellers

The second question asked seller show much they agreed or disagreed with the following characteristics that describe Etsy:

Special
Imaginative
Joyful
Inspiring

This survey may be a one-off, but it may also be a survey Etsy does periodically to take the pulse of sellers. 

It's especially interesting in light of the many changes Etsy is making, including rolling out a new billing system and running a TV ad campaign.



Comments (13) | Permalink

Readers Comments

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: Flying Childers This user has validated their user name.

Mon Nov 19 17:17:19 2018

Why bother?   They don't care what we say about anything.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: maxmad This user has validated their user name.

Mon Nov 19 18:39:26 2018

I really love how etsy tries so hard to make you think they care about you, when in fact other then your money. they don't care one bit about you,

Their not stupid,it's all a highly thought out con game,

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

This user has validated their user name. by: The End

Mon Nov 19 20:18:27 2018

Dear Etsy :
Sit Down and SHUT THE FUQUE UP.
We don't have time for your Mentally ill NONSENSE.
WE FEED YOU. You harass us.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

This user has validated their user name. by: Rexford

Tue Nov 20 06:18:21 2018

Where is the "Do you think our use of algorithms makes for a level playing field" question or "what do you think of our money grab, especially taking a cut of your shipping fees" question.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

This user has validated their user name. by: iheartjacksparrow

Tue Nov 20 11:41:43 2018

I sense another "you spoke, we listened."

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: Violets and Wine This user has validated their user name.

Mon Nov 26 00:21:24 2018

Been with Etsy for about 8 years. Also worked for the government 30 years.
This is just another, "See! See! We're listening! We CARE about what you think!" piece of BS.
As long as their bottom line is enhanced by sellers from China (who cannot be criticized on the forums), they're don't give a shit.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: rover This user has validated their user name.

Mon Nov 26 04:22:40 2018

Where is the question where they ask non US sellers how they enjoy selling on a non global platform which kicks them in the teeth with corrupt and unfair policies?

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: Henrietta McClellan This user has validated their user name.

Mon Nov 26 05:09:09 2018

Etsy needs to listen to Jeff Bezos: 'If you look at large companies their life span tends to be 30-plus years not a 100-plus years. Sears is a good example.'
If Etsy focuses too much on themselves instead of their customers that will be the beginning of the end. They should start with omitting the commission they are taking on SHIPPING.  

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: hawk This user has validated their user name.

Mon Nov 26 06:02:31 2018

when they stooped down to petty theft on a big scale , that was the end of a great place to sell.

a VERY simple math question !!!  take only a tiny 50 cents times 1,000,000 times 4 ? that's how much is stolen each month off of sellers.

AND THAT'S ONLY A TINY 50 CENTS. NOW IMAGINE THE HIGHER FEES ON VERY HEAVY SHIPPING.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: cvsharkey This user has validated their user name.

Mon Nov 26 06:39:28 2018

They haven't asked for my opinion.......

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: cvsharkey This user has validated their user name.

Mon Nov 26 06:40:24 2018

Extortion: Offer free shipping or we'll make you pay the price.

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: Whatever This user has validated their user name.

Mon Nov 26 08:51:49 2018

Seriously? People - did you really expect things to get better when etsy hires only ebay cast off employees? It becomes more like eBay every day - wonder who will by the other out? Much like ebay desperate attempts to clone Amazon - etsy's perpetual quest is to be ebay ignoring the fact that eBay is a disaster for sellers now if your not from china.  Etsy like eBay should go back to their roots but they won't because their both run by lawyers not anyone who knows retail

Perminate Link for Etsy Takes Pulse of Sellers with New Survey   Etsy Takes Pulse of Sellers with New Survey

by: AnotherTime This user has validated their user name.

Tue Nov 27 22:05:24 2018

How fun to learn of an etsy survey here and not on etsy!  



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