|Mon Nov 5 2018 20:35:56|
Amazon to Send Its Own Employees to Deliver Packages
By: Ina Steiner
Buyers may come face-to-face with Amazon employees for the first time as the company confirmed Monday it plans to hire its own last-mile delivery drivers during the holiday shopping season.
cited an Amazon spokesperson who told the publication: "Seasonal employees have long been utilized to supplement capacity during peak shopping periods. This holiday, thousands of full-time, seasonal Delivery Associates will deliver to customers during the busy retail shopping season."
Up to this point, shoppers have seen their Amazon packages arrive via UPS, FedEx, USPS, regional courier, sub-contractors, and Uber-like "Flex" drivers arriving in their own vehicles.
The move to use its own salaried seasonal employees to deliver packages may seem surprising given Amazon's splashy announcement in June to use Delivery Service Partners
(DSPs), a program that has the look and feel of a franchise model.
pointed out today, "In an odd twist, Amazon is technically now competing with entrepreneurs running Delivery Service Partner operations, at least in terms of hiring drivers."
Amazon's experimentation with various last-mile delivery models shows its focus on building out reliable logistics. Its determination to reduce dependence on third-party shipping carriers came to the fore after the fiasco of holiday 2013
when some customers did not receive their orders in time for Christmas. Walmart's Jet division learned its own lesson
The news that Amazon is developing its own fleet of seasonal delivery drivers came on the same day Amazon revealed it's offering free shipping to all customers
during the holidays, including non-Prime members.
While large rivals are trying to leverage their brick-and-mortar stores to offer their own customer-friendly logistics, other competitors will be left struggling to compete with Amazon's fast and free delivery.