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Fri Oct 26 2018 15:43:30

Etsy Tests Super Seller Badge Not Unlike eBay PowerSellers

By: Ina Steiner

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Etsy is testing a "Super Seller" badge on the listing pages of eligible sellers. As part of the test, which kicked off this week, Etsy is exposing the badge on seller listings to a percentage of buyers. The badge shows a cartoon trophy next to the words "Super seller."

The goal of the badge is to give shoppers more confidence in making a purchase. If it becomes standard, it could make it a bit more challenging for new sellers since only those with over 25 sales and 5 or more positive reviews will be eligible. (Sellers must also meet on-time shipping and positive-review criteria.)

Etsy has been trying various techniques to boost conversion rates, including displaying badges to boost confidence and in some cases, to provide a sense of urgency. 

The Etsy Super Seller badge harks back to eBay PowerSeller badges, which eBay also used to give shoppers confidence in its site. 

Unlike Etsy's new designation, eBay also used its PowerSeller program to reward and punish sellers through monetary discounts and exposure in search results. In 2009, eBay replaced PowerSeller badges with Top Rated Seller badges, which were later replaced with Top Rated Plus badges. Over the years, eBay shoppers have had to get used to different badges while eBay raised the bar ever higher for sellers hoping to qualify.

There's no indication Etsy is planning to offer benefits of being a "Super Seller" other than the badge itself. Here's Etsy's description of the test:

Type: Testing a "Super Seller" badge on some listing pages

What we're testing: We’re adding a "Super Seller" badge on the listing pages of sellers that are eligible. Sellers are eligible for the "Super Seller" badge if they: 
- Have more than 25 sales: 
- Ship on time for the majority of orders (including sellers who sell digital downloads); 
- And have 5 or more reviews, with the majority of reviews being 5 stars.

Goal: Give shoppers more confidence in making a purchasing decision by showing them when a seller is running a successful shop, per the Super Seller criteria.

Audience: A percentage of buyers on Etsy

Start Date: October 2018

The screenshot below shows a Super Seller badge on an Etsy listing - if you hover over the badge on a live listing, you'll see the pop-up box shown that lists the criteria.

Etsy sellers greeted the new "trophy," as they're calling it, as a positive development, though some said they thought Etsy set the bar too low at 25 sales.

What do you think of the new badge, and what would you think if Etsy expanded it to include other benefits?



Comments (24) | Permalink

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This user has validated their user name. by: The End

Fri Oct 26 17:50:20 2018

As an Artist with a Completely unique product that is popular :
Etsy is a DRAG to sell on.
They're stickin' their nose in my business every 5 minutes.
Ignorant nitwits. Busy bodies.
GET OUT OF MY SHOP AND STAY OUT !
I'M BUSY MAKING PEOPLE HAPPY.
UNLIKE YOU !

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by: sasikat9 This user has validated their user name.

Fri Oct 26 18:40:44 2018

If Ebay is Amazons child Etsy must be Ebays unborn child. They all have the same weird DNA

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This user has validated their user name. by: Marie

Sat Oct 27 02:18:15 2018

There is so many differences between Ebay and Etsy.  This program is not like Ebay's powerseller program at all.  First there is NO BADGE for being a PowerSeller, so buyers are not even aware of it.  

In fact, buyers don't even see a TRS badge on a seller's listing on Ebay UNLESS that listing qualifies for the seller discount.  What kind of sense does that make?  Why in the world would a buyer care if the sellers gets a discount on fees?  The ONLY place you can tell if a seller is TRS is on their FB page.

Not every change another site makes is about or because of Ebay.  Sometimes it is just a change.

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This user has validated their user name. by: Rexford

Sat Oct 27 08:29:36 2018

Gimmicks.  An ecommerce caste system serving no real purpose.  My guess is that the draconian metrics can't be too far behind.  Monkey see monkey do.   Monkey needs to look at eBay's stock price.

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by: TomH This user has validated their user name.

Sat Oct 27 10:47:07 2018

"Gimmicks"

Exactly!

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by: HappyOne This user has validated their user name.

Sat Oct 27 11:50:25 2018

Gold Stars - Black Stars now this “Super Seller Badge”. I think this is all to get sellers minds off of LACK of sales.

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by: Violets and Wine This user has validated their user name.

Mon Oct 29 00:09:53 2018

Stupid. Means zip. I have over 25 sales and over 5 5-star reviews and I couldn't care less about this. I suppose some sellers will find it a sort of validation, but it's just window dressing.

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by: traciking This user has validated their user name.

Mon Oct 29 01:42:51 2018

Etsy's CEO does not have a mind of his own.  He follows Ebay like a puppy dog hoping to catch a bone. The only things he changes are the things he learned at Ebay and doesn't realize that the last thing Etsy should be is another Ebay. Wait until he offers auctions.  He already offers buy it now options.

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by: felyne This user has validated their user name.

Mon Oct 29 06:14:16 2018

Etsy will eventually turn into ebay. Once you,re publically traded, the shareholders are ur bosses. That is ur only goal.  

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by: rover This user has validated their user name.

Mon Oct 29 06:46:37 2018

Etsy already resembles the Third Reich and Soviet Russia in their use of flying snitches, persecution by so-called market integrity muppets, secret ''citizen scores''  and pogroms directed against non US sellers. I hear the clump of not too distant jackboots ...

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by: Crafteme This user has validated their user name.
Web Site

Mon Oct 29 08:49:29 2018

Criteria is way too low!

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by: cvsharkey This user has validated their user name.

Mon Oct 29 09:24:26 2018

Not that it REALLY matters to me. Honestly. BUT, I just checked & I don't have no stinking badge. I have a 5-star rating, 2289 sales, 449 followers, got $400 worth of orders over this past weekend.

But no badge.

Now I feel very left out. I may go stand in the corner & pout.

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by: Transferware Odds and Ends This user has validated their user name.

Mon Oct 29 09:50:33 2018

This makes me laugh. So many comments are true here. I was on Etsy for 6 years, closing shop in January, due to lack of sales because of their high demand of fees and no exposure. It happened over night, like a light switch went from on to off in a matter of seconds. One day making a good living to the next, scraping by. I sold thousands of items, had tons of follwers and buyers requesting items weekly. I loved my job and never thought it would end up like it did. Then it all went to hell. I NEVER in all my years of busting ass selling and making Etsy money, did I get a "BADGE FOR HIGH SELLER". I never got recognition for al lmy hard work, yet they would promote the same shops, over and over again, that did'nt make nearly the amount of sales I did, with terrible picture, etc.....Ever since they got this new CEO, Josh, from Ebay, (as he worked there too), he copy cats all Ebays things, thinking, it worked for them, it can work for Etsy attitude. Sickening!, I refuse to pay fee after fee to please the stock holders and that's just what they want, money to keep their stock holders happy, that "We" the sellers contribute to. The good days are long gone. I didnt mind paying fees, as long as they did not drain our pockets and thats what it came to. They should have just left well enough alone. This was a site that made Home Crafters, Vintage Sellers ( I was one of them) and Artist, a name for themselves and to make an honest living on what they loved to do, now it is anything but that. Copy-Cat, Greedy, "throw you to the curb" attitude", if you dont follow there crazy rules and pay their crazy fees. That's the problem with small companies that go public and get shareholders involved, all the money you work so hard for goes in someone elses pocket.....That is why I left and glad I am no longer a part of this mess.....

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by: Etsy Seller This user has validated their user name.

Mon Oct 29 10:19:31 2018

Haven't seen any badges yet. I qualify for both shops, for length of time on the site (too stupid/lazy to leave). Sales are always dismal in October, by my stats.
My own experience of Etsy is a LOT of seemingly "on/off" for sales. And it seems like both get sales around the same time, selling vastly different things. Those that sell obviously not handmade things get the sales, so if you're importing crap from China, Etsy will welcome you. Please do not ever call it vintage, tho, okay?
As far as having auctions, I get requests every other week for discounts, or could they try one on for fit, or to match a suit, before payment. (There goes the turnip truck) I have been asked if it doesn't sell by __, they will buy it for (less than the cost of materials, usually).
I send them to EBay and give a link to a kindly treatise on what handmade really means.
Happily, my good customers are really wonderful and repeat buyers several times over.
I still encourage folks to start an Etsy shop for their handmade goods, especially if they know how to price already. Etsy still has too many "garage sale" shops.

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by: epuise This user has validated their user name.

Mon Oct 29 10:30:30 2018

Badges... No badges... yada, yada...
Sellers don't care about that.
They care about sales, net profits.
Buyers don't care.
They care about good products, low prices, good service.
YET:
Sellers bash every site: Etsy, eBay, etc.
Blame them for low or lack of sales.
Sorry, folks... it IS Politics.
EVERY TIME that TAX CUTS were given to the TOP
5-20%... (Bush... Trump)...
It has sucked MORE money OUT of the ECONOMY.
An economy CANNOT grow or flourish for ALL workers...
when money is NOT put into WAGES... or INFRASTRUCTURE...
But is shoveled to the millionaires & billionaires...
In ridiculous low tax rates for unearned capital gains...
In 300-500X packages for CEOs...
To the lucky few who will INHERIT estates...
To stash over seas in off shore accounts...
To stuff in the stock market...
To shelter in Trust Funds.
ALL that money is NOT out there to BUY your stuff.
How many millionaires / billionaires are YOUR customers ?
Unless you sell $10,000 handbags, watches, or high end Civil War stuff...
The average Joe does NOT have left over money to shop w/ YOU.
Minimum Wage... if it was indexed for inflation like Social Security... would be over $20.00 now.
The Clowns in Congress took out the 'mandate' of about $600. that req'd people to buy into Health Insurance... SO IT WORKS...
So the young, the healthy, pay... until THEY get old, sick...
The GOP eliminated that.
So... PREMIUMS went UP again...
That extra $2,000. in premium is $2,000. LESS you have to SPEND on eBay, Etsy, etc.
NO 'big, beautiful, cheap plan...'
GOP Governors 'opted out' of Medicaid expansion...
So, the WALMARTS who pay pitty wages...
Who tell their employees to apply for 'food stamps', Medicaid...
Well... those people who work HARDER than ANY CEO per dollar...
Do without.
DOLLAR TREE is BUSY...
So are yard sales, flea markets, thrift shops.
For clothes, appliances, expired food, vitamins.
We are becoming a TOW TIER SOCIETY.
Have nots and have too much.
BRING BACK Reagan's Tax Rates.
TAKE those TAX DOLLARS.
FIX roads, bridges, tunnels, EISENHOWER style.
Wi-Fi internet enabled USA.
UNIVERSAL HEALTHCARE.
Affordable State College.
LIFT Society. LIFT wages of MIDDLE CLASS.
WHAT will these oligarchs DO when the next Recession hits ?
BLAME immigrants who work FOR THEM for NOTHING ?
Blame the old, sick, disabled... CUT Medicare Medicaid Social Security ?
HOW LONG will you wear a RED HAT & cheer on a group who lies, steals & gets RICHER as we speak ?
VOTE... VOTE for people like you.
Stop being distracted.
Stop blaming your Venue, your competitor.
In the 1990's, when Clinton was Pres...
We ALL made money... we ALL got ahead.
It IS the politicians that YOU vote for, or, don't bother to vote for... that are DESTROYING your CHANCE to get PAID for YOUR WORK.

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This user has validated their user name. by: Fly on the Wall

Mon Oct 29 11:16:18 2018

eBay has always dreamed of being Amazon, and as hard as they've tried, they've never come close, and never will. Now Etsy wants to be eBay. Shame, bc eBay stockholders have lost in their game, when eBay started copy-catting Azon. Etsy sick WAS doing super well!!!! until a few weeks ago when they showed their stockholders how badly they really want to be eBay -- Etsy stock has plummeted since all their recent changes. Etsy will mark my words one day. "CHILL already".

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This user has validated their user name. by: Fly on the Wall

Mon Oct 29 11:17:35 2018

Correction: "sick" should read "stock"

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by: Whatever This user has validated their user name.

Mon Oct 29 11:50:51 2018

Becasue it worked so well for eBay? dah - this is what happens when Etsy employs eBay cast-off's

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This user has validated their user name. by: Marie

Mon Oct 29 12:57:44 2018

I know it is popular here to compare this new badge to Ebay, but the ONLY thing they have in common is the receipt of a badge.  Nothing more.

At least when Ebay started theirs for PowerSellers there were some benefits with it, even though now no one see the PS badge anymore.

And with TRS there were and are benefits.

So there is VERY LITTLE this move by ETSY has in common with an Ebay policy / badge past or present.

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by: Patricia This user has validated their user name.
Web Site

Mon Oct 29 14:48:16 2018

These badges are baloney....silly stuff.  I need traffic and I need sales.  I would welcome an auction type system like ebay...at least I make sales there...I don't make sales on Etsy!

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