Etsy is testing a "Super Seller" badge on the listing pages of eligible sellers. As part of the test, which kicked off this week, Etsy is exposing the badge on seller listings to a percentage of buyers. The badge shows a cartoon trophy next to the words "Super seller."
The goal of the badge is to give shoppers more confidence in making a purchase. If it becomes standard, it could make it a bit more challenging for new sellers since only those with over 25 sales and 5 or more positive reviews will be eligible. (Sellers must also meet on-time shipping and positive-review criteria.)
Etsy has been trying various techniques to boost conversion rates, including displaying badges to boost confidence and in some cases, to provide a sense of urgency.
The Etsy Super Seller badge harks back to eBay PowerSeller badges, which eBay also used to give shoppers confidence in its site.
Unlike Etsy's new designation, eBay also used its PowerSeller program to reward and punish sellers through monetary discounts and exposure in search results. In 2009, eBay replaced PowerSeller badges with Top Rated Seller badges, which were later replaced with Top Rated Plus badges. Over the years, eBay shoppers have had to get used to different badges while eBay raised the bar ever higher for sellers hoping to qualify.
There's no indication Etsy is planning to offer benefits of being a "Super Seller" other than the badge itself. Here's Etsy's description of the test:
Type: Testing a "Super Seller" badge on some listing pages
What we're testing: We’re adding a "Super Seller" badge on the listing pages of sellers that are eligible. Sellers are eligible for the "Super Seller" badge if they:
- Have more than 25 sales:
- Ship on time for the majority of orders (including sellers who sell digital downloads);
- And have 5 or more reviews, with the majority of reviews being 5 stars.
Goal: Give shoppers more confidence in making a purchasing decision by showing them when a seller is running a successful shop, per the Super Seller criteria.
Audience: A percentage of buyers on Etsy
Start Date: October 2018
The screenshot below shows a Super Seller badge on an Etsy listing - if you hover over the badge on a live listing, you'll see the pop-up box shown that lists the criteria.
Etsy sellers greeted the new "trophy," as they're calling it, as a positive development, though some said they thought Etsy set the bar too low at 25 sales.
What do you think of the new badge, and what would you think if Etsy expanded it to include other benefits?