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Wed Oct 17 2018 00:08:43

Etsy Lets Shoppers Filter Reviews in Latest Test

By: Ina Steiner

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Etsy announced a new test it is running to help shoppers dig in to seller reviews. Concerned about the quality of a seller's items, or want to see if a seller has high ratings when it comes to shipping? Rather than scrolling through all reviews, shoppers included in the test can filter them by topic.

Here's Etsy's description of its latest test that kicked off this month:

Type: Testing adding filters to the reviews section on shop home pages

What we're testing: We're testing adding filters to the reviews section on a seller's shop home page so buyers can filter by 'Shipping', 'Customer service', and 'Item quality' to see relevant reviews.

Goal: To make it easier for shoppers to make more informed purchasing decisions by seeing reviews with topics they're interested in.

Audience: A percentage of buyers on Etsy

Start Date: October 2018

Do you think this will give you an edge by easing shoppers' concerns about your quality and reliability? Do you have any concerns about the new review filter Etsy is testing?



Comments (6) | Permalink

Readers Comments

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by: hopeforthebest This user has validated their user name.

Wed Oct 17 11:48:53 2018

There is no separate metric for 'shipping', 'item quality', or 'customer service', so other than digging through the actual written comments for specific words how exactly are they going make this work?

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This user has validated their user name. by: The End

Wed Oct 17 14:36:40 2018

In my experience getting my unique items to my clients, very few people are familiar with the Actual ever inflating costs of shipping. 50% of the time I LOSE MONEY on shipping that always includes the cost of the box, shipping materials and labor.
Fortunately mine is the kind of product that people are willing to absorb the cost of shipping just as the cost of doing business.
In the listings, people can see what the cost of shipping will be. So it's never a surprise. No one puts a gun to their head to force them to buy the item. Therefore there should be NO DISCUSSION on the topic. It is what it is and that's the way it is.

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by: rover This user has validated their user name.

Thu Oct 18 05:23:37 2018

More re-arranging of the deckchairs on the Titanic ....

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by: felyne This user has validated their user name.

Thu Oct 18 06:31:18 2018

Constant changes are what's leading people to make their own websites. An eye roll and 'what's next,? with Etsy.  

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This user has validated their user name. by: Fly on the Wall

Thu Oct 18 09:55:07 2018

Here we go again. Too many [unnecessary] changes, too quickly. Too eager to fix stuff that's not broken. CHILL already. Dayum!😢

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by: kie This user has validated their user name.

Thu Oct 18 11:51:01 2018

Etsy - this is a waste of engineering resources. No one cares about this change. I bet less than 1% of buyers will even notice this filtering option; fewer will use it.
++++++++++
This is what sellers want:
* SALES! Enough w/ higher fees for no value in return
* FIX SEARCH.
* STOP IGNORING VINTAGE SELLERS.
* DITCH REGIONAL SALES RESTRICTIONS.  



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