|Mon Oct 15 2018 13:36:39|
Etsy Popups: Irritating or Enticing to Shoppers?
By: Ina Steiner
Clicking on a seller's listing on Etsy yesterday, I was startled when a pop-up appeared. It showed a picture of the item I was looking at with the message in very large type, "This could sell out soon." The popup box traveled as I scrolled down the page.
To its credit, Etsy announces the tests it's running, and we had written about it
on October 1st. But in the announcement, Etsy called the pop-up a "banner."
It's possible Etsy first started with banners and graduated to pop-ups, but there's definitely a big difference between the two terms.
Some sellers reacted on the Etsy discussion board
. One called it a "hard sell" and said it should stop, another said they didn't stick around on sites where there were pop-ups, and another said they feared buyers would think it was the seller who made the pop-ups appear rather than Etsy.
Even if Etsy finds it helps boost conversion rates, it would have to be judicious in using it, since it seems buyers would start to tune it out (or tune out Etsy) if it displayed it to shoppers frequently.
We use pop-ups on our site to support our mission of offering free content to visitors, and we control it with cookies so as not to overwhelm readers. Etsy may encounter less resistance if it gives control to sellers on when they wish to use it, if they wish to use it.
What do you think of the test Etsy is running, would you be in favor of it if it helped turn window-shoppers into buyers? And does anyone think the test will give other marketplaces ideas?